{"id":15138,"date":"2026-05-11T21:53:17","date_gmt":"2026-05-11T21:53:17","guid":{"rendered":"https:\/\/www.europesays.com\/be\/15138\/"},"modified":"2026-05-11T21:53:17","modified_gmt":"2026-05-11T21:53:17","slug":"igaming-news-711-to-launch-sportsbook-in-belgium-ahead-of-world-cup","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/be\/15138\/","title":{"rendered":"iGaming news | 711 to launch sportsbook in Belgium ahead of World Cup"},"content":{"rendered":"<p>    711 is set to launch an online sportsbook in Belgium having partnered with Bragg Gaming Group for its online casino in the market.<\/p>\n<p>                            <img decoding=\"async\" src=\"https:\/\/www.europesays.com\/be\/wp-content\/uploads\/2026\/05\/Smartphone_in_hand_aab323.jpg\" alt=\"Smartphone\" class=\"border\"\/><\/p>\n<p>\n\tThe expansion of the partnership between Bragg and 711 will see the sportsbook, powered by Kambi, integrate into Bragg\u2019s player account management software.<\/p>\n<p>\n\tThe result, Bragg said, will be a \u201cunified\u201d user experience where players will be able to choose between the casino and the sportsbook. The sportsbook is set to launch ahead of the World Cup.<\/p>\n<p>\n\tBragg will also supply its Fuze player engagement suite to 711 in Belgium <a href=\"https:\/\/www.intergameonline.com\/igaming\/news\/bragg-extends-711-igaming-partnership-into-belgium\" rel=\"nofollow noopener\" target=\"_blank\">having provided the tools to the operator in the Netherlands<\/a>.<\/p>\n<p>\tNew competition<\/p>\n<p>\n\t\u201cBy supporting their entry into the Belgian sports betting market with our flexible PAM platform, Kambi\u2019s world-class sportsbook and our proprietary Fuze engagement tools, we are providing 711 with a powerful, comprehensive solution to compete at the highest level,\u201d said Bragg\u2019s CEO Matev\u017e Mazij.<\/p>\n<p>\n\t\u201cWe look forward to going live just in time for the excitement of the World Cup.\u201d<\/p>\n<p>\t&#8216;Natural choice&#8217;<\/p>\n<p>\n\t\u201cHaving already seen great success with our casino offering via Bragg\u2019s platform, it was a natural choice to extend our partnership for the sportsbook,\u201d said Gilles de Backer, chief operating officer at 711.<\/p>\n<p>\n\t\u201cThe addition of Kambi\u2019s leading sportsbook technology and Bragg\u2019s Fuze tools ensures that 711 will be well positioned to execute its core identity and strategy in the Belgian sports betting market by aiming to provide the best user experience, competitive odds and strong player-focused features.<\/p>\n<p>\n\t\u201cThe launch is also perfectly positioned for the increased sportsbook momentum we expect during the World Cup.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"711 is set to launch an online sportsbook in Belgium having partnered with Bragg Gaming Group for its&hellip;\n","protected":false},"author":2,"featured_media":15139,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[10102,7,10106,10101,10103,69,10107,10104,10105,7818,10109,4420,10108,1176],"class_list":{"0":"post-15138","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-belgium","8":"tag-10102","9":"tag-belgium","10":"tag-betting","11":"tag-bragg-gaming-group","12":"tag-casino","13":"tag-europe","14":"tag-gambling","15":"tag-gaming","16":"tag-igaming","17":"tag-intergame","18":"tag-kambi","19":"tag-online","20":"tag-operator","21":"tag-sports"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@be\/116558168441746585","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/be\/wp-json\/wp\/v2\/posts\/15138","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/be\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/be\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/be\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/be\/wp-json\/wp\/v2\/comments?post=15138"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/be\/wp-json\/wp\/v2\/posts\/15138\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/be\/wp-json\/wp\/v2\/media\/15139"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/be\/wp-json\/wp\/v2\/media?parent=15138"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/be\/wp-json\/wp\/v2\/categories?post=15138"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/be\/wp-json\/wp\/v2\/tags?post=15138"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}