Belgian retailer Colruyt Group has replaced the traditional chickpea base in a new falafel product with yellow peas, positioning it as a more sustainable alternative.<\/p>\n
The product expands the retailer\u2019s private-label Boni Plan\u2019t<\/a> range and caters to the growing demand for plant-based options.<\/p>\n Ilka Lanau, manager of the private-label category at Colruyt Group, said, \u201cBy offering a broader and more varied range of plant-based proteins, we support our customers in making balanced everyday food choices.\u201d<\/p>\n Belgian Yellow Peas<\/p>\n Colruyt<\/a> said sustainable cultivation was a key driver behind the launch.<\/p>\n By replacing chickpeas, typically sourced in Eastern Mediterranean regions, with locally cultivated yellow peas<\/a>, the retailer aims to support local agriculture<\/a>.<\/p>\n The company noted that yellow peas fit well into European crop rotation systems and are suitable for cultivation in Belgium\u2019s<\/a> climate.<\/p>\n In addition, the crop contributes to soil health by fixing nitrogen and requiring relatively limited crop protection measures.<\/p>\n Jessica Amendolara, head of farming at Colruyt Group, said, \u201cThanks to the valuable insights gained from our small-scale yellow pea trial last year, we are convinced of both the feasibility and the added value of this protein-rich crop.<\/p>\n \u201cThat is why we are continuing to invest decisively in the production and support of locally produced protein crops.\u201d<\/p>\n Focus On Health<\/p>\n Priced at \u20ac3.49, the falafel targets growing consumer demand for plant-based and nutritious products.<\/p>\n