Brokers split on Diageo as Jefferies lifts target to 2,200p and UBS stays on the sidelines Brokers split on Diageo as Jefferies lifts target to 2,200p and UBS stays on the sidelines Proactive uses images sourced from Shutterstock

Diageo PLC (LSE:DGE) has emerged from its capital markets day with two sharply different verdicts from the City.

Jefferies has raised its price target to 2,200p from 2,000p, implying 23% upside, arguing that Sir Dave Lewis has delivered a credible plan a good deal faster than expected.

UBS has kept its ‘neutral’ rating and a 1,600p target, below the level at which the shares are trading after a 5% jump on the day.

The drinks group set out $1 billion of gross cost savings across the three years to June 2029, split between $850 million from a redesigned operating framework and $150 million from the supply chain.

Overheads fall to about 10.5% of net sales from well above 14%, funded by $1.2 billion of restructuring costs spread over two years.

The bull case

Edward Mundy at Jefferies has lifted his 2027 earnings forecast by 15% and his 2028 figure by 10%, and now expects organic sales up 0.5% next financial year against a previous forecast of a 0.5% decline.w

The bank’s argument is that the savings underpin mid-single-digit profit growth without resetting the earnings base, while deleveraging pulled forward to 2028 reopens the door to buybacks of at least $1 billion.

On its numbers the stock trades on roughly 14.9 times earnings, a 19% discount to consumer staples peers against a 20-year average discount of 2%.

Sceptical view

Sanjeet Aujla at UBS accepts the main positive, that Diageo has de-risked American expectations without the profit reset bears had feared.

His reservation concerns what happens when the savings run out.

For the shares to re-rate towards a staples multiple of about 17 times, the bank believes Diageo must exit the plan growing faster than the roughly 3% organic sales rate embedded in guidance.

That requires North America to move from flat to low-single-digit growth, or the rest of the world to beat its 5% target, with European spirits returning to growth alongside Guinness.

UBS also notes that the $8 billion cash flow guidance implies an exit rate of $3 billion to $3.5 billion, a levered free cash flow yield of 5.5% to 6% that it considers less compelling than the brewers.

In afternoon trading, the shares were up 1% at 1,807p.