For SS26, that woman was shaped by escape and accumulation. Inspired by a summer trip to the Greek island of Hydra and Deborah Levy’s Real Estate, a book about possessions as legacy, the collection explored clothing and ownership. “It was all about this idea of your clothing being your property, your estate basically.” The clothes felt lightly preppy, deliberately without preciousness, and were designed, as Lipkin-Connor puts it, “as if you’ve kind of shoved everything in a bag and just landed somewhere”.
Key pieces reflected that ease: pinch-waist shirts with collars “flipped up and tied”, striped trousers in orange and green, V-neck knitwear, caps with veils trailing down the back. A standout jersey tracksuit with a knit net overlay to give something functional an unexpected softness. The recurring detail – a twisted collar – felt instinctive rather than styled.
Fabric choice is rigorous. Vintage references are pinned up alongside sourced materials from Italian mills and Paris fairs. Production is intentionally restrained. “We don’t over produce,” says Lipkin-Connor. Drops are limited and curated, encouraging customers to buy slowly. “Our customers buy one piece a season and kind of collect as they go.” Clothing is treated as something to live in, not cycle through.
That philosophy feeds into her idea of the “future heirloom”. Hand-me-downs from her grandmother – unlabelled, everyday garments from the original shop – set the tone. “They hold such a story, the life of someone living.” That’s the ambition now: pieces worn daily or for singular moments, accumulating memory. “That’s all we aspire to create – heirlooms like that,” she says.
Looking ahead, growth remains intimate. Lipkin-Connor imagines a studio-showroom hybrid in East London, closer to where her customers live. “Meeting people is what keeps everything going,” she says. It’s a vision that mirrors the brand itself: built on presence, continuity and clothes that are meant to stay.
Taken from 10 Magazine Issue 76 – CREATIVITY, CHANGE, FREEDOM – out NOW. Order your copy here.
LONDON MADE
Photographer THOMAS HAUSER
Fashion Editor TARA ST HILL
Text EMILY PHILLIPS
Model VIVIAN HASSE at Girls Club Management
Hair ATTILA KENYERES
Make-up PEGGY KURKA at Uschi Rabe using GUCCI Beauty
Photographer’s assistant JOHANNA KIRSCH
Fashion assistant TOMMY DOWLING
Casting WHITE CASTING
Production SONYA MAZURYK
Production assistant MARISSA LEITMAN