Polish vodka brand Król I has secured several on-trade listings across London venues after entering the UK in February this year.
Król I vodka is growing its presence in London’s on-trade
Since its debut in the UK earlier this year, the GB Brandz-owned brand claims to have sold out on retailer Master of Malt within six weeks.
Król I Luxury Organic Vodka is a new entrant to the premium vodka market, with emphasis on terroir, organic heritage rye, and artisanal Polish production.
The brand is set to become the house pour at Upstairs at Langan’s in London’s Mayfair, accompanied by a dedicated cocktail on the venue’s new menu.
Furthermore, the brand will be featured on the new spring menu at Bow Bar in the Hilton London Metropole, alongside listings at venues in the city such as Dover Yard, 1 Hotel, Gordon Ramsay’s Restaurant 1890 at The Savoy, and Coya in Mayfair.
Król I is crafted in western Poland by a father-and-son team using organic heritage rye sourced from artisanal farmers, along with mineral-rich local water.
The organic spirit undergoes five distillations at the historic Old Distillery and is rested for 45 days before bottling.
The result is a textured vodka with subtle notes of citrus, honey, and herbs, making it suitable for both cocktails and sipping.
At The Vodka Masters 2025, Król I was praised for its “citrus-forward nose, creamy palate and soft, luxurious finish”, earning it the highest accolade of the competition – Vodka Taste Master.
In retail, the brand is available in the UK through Master of Malt, Amathus, Amazon, The Whisky Exchange Trade, Hedonism, Drinks with Sasha, and Best Wines.
Król I aims to expand its presence in the market through on-trade partnerships and retail activations.
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