11.05.2026: UK Chief Executive Tom Kiehl has welcomed the announcement from Apple Corps Ltd that it will be bringing the first ever official Beatles fan experience to 3 Savile Row in 2027.
The legendary location was one of Apple Corps Ltd’s earliest 1960s HQs and was the site of The Beatles’ legendary rooftop performance – the ‘Fab Four’s’ final public performance – on January 30 1968.
Set to launch in 2027, ‘The Beatles at 3 Savile Row’ will welcome the public in for the first time to experience seven floors of unseen material from the Apple Corps Ltd archives, rotating exhibitions, a recreation of the studio where the band recorded Let It Be, and more.
UK Music Chief Executive Tom Kiehl welcomed the news, highlighting the enduring impact of The Beatles and their continued appeal to the UK music industry around the world: “This incredible fan experience marks a truly special moment not just for Beatles lovers but for the entire UK music industry. The Beatles’ timeless music and pioneering spirit changed the world, inspiring generations of artists and bringing millions of music fans from across the globe to the UK every year.
“Music tourism is a major source of soft power for the UK, attracting 23.5 million music tourists in 2024 who spent £10 billion coming to gigs and festivals, according to UK Music research. 3 Savile Row is one of the most iconic and important locations in both The Beatles’ and Britain’s musical legacy, and this unique experience will cement the UK music industry’s world-leading status.”
Sir Paul McCartney commented: “It was such a trip to get back to 3 Savile Row recently and have a look around. There are so many special memories within the walls, not to mention the rooftop. The team have put together some really impressive plans and I’m excited for people to see it when it’s ready.”
Ringo Starr said: “Wow, it’s like coming home.”Apple Corps CEO Tom Greene commented: “We’re thrilled to bring Apple Corps back to its spiritual home and give The Beatles fans something truly special. Every single day, fans are taking pictures of the outside of 3 Savile Row – but next year they can go in and explore all seven floors of the iconic building, including the rooftop where even the railings remain the same from that famous day in 1969.”
Since its inception in 1968 Apple Corps Ltd has overseen The Beatles’ creative and business interests. Further details of ‘The Beatles at 3 Savile Row’ – as well as details of a second experience currently in development – will be announced in due course.
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