According to market research firm Spherical Insights and Consulting which is working last 10 years in Global Biscuit Food industry study predict market size was worth around 138 billion in 2025 and is predicted to grow to around USD 203 million by 2035, CAGR 5.5% annual Growth year by year.
Orchard Foods Valley Ltd., a subsidiary of Orkla Food Ingredients, has acquired Phoenix Brands Ltd.
The acquisition was announced in Worcestershire.
Phoenix Brands Ltd. was founded in 1998.
The company specializes in producing biscuits and baked inclusions.
Phoenix Brands supplies products to the baking, dairy, and confectionery industries across the UK market.
Orchard Foods Valley said the acquisition strengthens its position within the sweet inclusions category and supports the development of manufacturing capabilities in the UK market.
“Phoenix Brands represents a strong strategic fit for OV UK,” said Coen Louwerse, chief executive officer of Orchard Foods Valley. “The company has built a focused and scalable platform with long‑standing customer relationships and a clear position within its niche. This acquisition strengthens our capabilities within sweet inclusions and enhances the value offering we bring to customers in the UK market.”
Andy Richards, previous owner and managing director of Phoenix Brands, added, “Phoenix Brands has developed into a well‑run business with a strong market position, built on product quality, technical expertise and close customer collaboration. I am pleased that the company is becoming part of OV UK and OFI, and I look forward to remaining involved in the business to support continuity and its continued development.”
Ready to lead the Biscuit and Baked Snacks?
Discover the regional trends and growth factors shaping the industry. We’re here to assist with expert, personalized data.
Call +1 303 800 4326 or Send us a message for a personalized consultation.
Mcvitie’s Expands Biscuit Range
British biscuit giant McVitie’s is expanding its sweet treat line-up with the launch of an all-new range: McVitie’s Jammy’s.
Rolling out to supermarket shelves this month, the new line introduces two distinct fruit varieties: Raspberry Flavour and Apple Flavour.
The new snacks feature a light, crumbly biscuit dusted with icing sugar, built around a vibrant, jam-filled centre. According to the brand, the Raspberry variant delivers bright, tangy notes, while the Apple flavour offers a crisp, zesty alternative designed for a fresh bite.
The launch aims to capture a slice of the everyday snacking and convenience market, targeting families and on-the-go consumers alike.
“We’re excited to introduce Jammy’s Raspberry and Apple flavour to our growing biscuit range,” said Bethan Ashman, brand manager at parent company pladis UK&I. “These biscuits are a fun, flavour-packed option, perfect for lunchboxes, sharing or on-the-go snacking.”
Both new additions will hit the market in 136.5g packs with a recommended retail price (RRP) of £1.00, though early shoppers will get the first taste of the raspberry flavour ahead of the wider national rollout.
The move marks a clear effort by pladis to inject new fruit profiles into the competitive biscuit aisle, leaning on the heritage power of the McVitie’s name to drive impulse purchases in the budget-friendly £1 price bracket.
The Big Biscuit Is Kicking Off 2026 With A Focus on Protein-Rich Breakfast Favorites Designed to Keep Customers Energized Throughout the Day.
The big biscuit highlights its most protein-packed breakfast dishes that are guaranteed to start your new year off strong
January 08, 2026: PRAIRIE VILLAGE, KAN – The Big Biscuit is kicking off 2026 with a delicious boost of motivation. As guests set new goals for fitness, strength, and overall wellness, The Big Biscuit is launching Protein Packed, a campaign highlighting some of the highest-protein breakfast dishes from its abundant menu.
Known for generous portions of classic breakfast favorites, The Big Biscuit is spotlighting menu favorites that deliver serious fuel for the day perfect for gym-goers, protein seekers, and anyone looking to start the year strong.
Unlock exclusive market insights. Blog news—Download the Brochure now and dive deeper into the future of the Market
High-Protein Features: Big Flavor, Big Fuel
Guests can enjoy high-protein meals without compromising the signature Big Biscuit taste.
Kansas City Omelet: 56g protein
A hearty omelet featuring smoked ham, bacon, sausage, and cheddar cheese.
Designed as a rich, protein-dense breakfast option.
Ranch Hand Scram-bowl: 56g protein
Made with grilled steak, jalapeño peppers, tomatoes, onions, Monterey Jack, and cheddar cheese.
A filling scram-bowl offering a bold, savory flavor profile.
Veggie Omelet: 32g protein
Includes mushrooms, spinach, tomatoes, onions, and Monterey Jack cheese.
A lighter, vegetable-focused protein option.
These menu items, along with additional offerings in early 2026, are designed to help guests meet their protein needs while enjoying classic breakfast and lunch dishes.
Fueling Better Habits in 2026
“Guests want food that fits their lifestyle whether they’re lifting, running, or simply prioritizing better choices in the new year,” said Chad Offerdahl, President & CEO of The Big Biscuit. “Protein Packed is our way of helping our guests start strong, stay fueled, and still enjoy a comforting, delicious meal.”
Throughout the start of the year, The Big Biscuit will share protein education, menu spotlights, and nutrition-focused content across its channels to empower guests to make healthy choices that support their 2026 wellness goals.
MARKET DRIVERS
Rising Demand for Convenience Foods
Busy lifestyles and rapid urbanization are significantly increasing the demand for ready-to-eat snacks such as biscuits. Consumers are prioritizing portable and easy-to-consume food options that require little to no preparation. This demand is especially strong in urban regions across Asia Pacific and North America, supported further by the growing working population and changing consumption habits.
Product Innovation and Health-Oriented Offerings
Manufacturers are increasingly launching healthier biscuit variants, including low-sugar, gluten-free, and high-fiber options. Ingredient innovation and improved formulations are attracting health-conscious consumers. The rising trend of functional foods and premium snack products is further supporting product differentiation, especially in developed regions like Europe.
Expansion of Retail and Distribution Channels
The rapid growth of supermarkets, hypermarkets, and online grocery platforms has significantly improved product availability. E-commerce expansion allows brands to reach broader consumer segments with ease. Strong retail penetration in developing economies is further boosting market growth, while in-store visibility continues to drive impulse purchases and brand recognition.
Growing Disposable Income and Urbanization
Rising income levels, particularly in Asia Pacific and Latin America, are increasing spending on packaged and processed foods. Expanding urban populations show a stronger preference for snack-based diets. Lifestyle changes and evolving food habits are further strengthening long-term market demand.
Branding and Marketing Strategies
Companies are investing heavily in advertising, digital campaigns, and product positioning to influence consumer behavior. Celebrity endorsements and social media marketing are enhancing brand awareness. Strong branding strategies are also helping companies build customer loyalty and improve market penetration.
MARKET OPPORTUNITIES
Growth in Health and Functional Biscuits
Rising demand for nutritious snacking options is creating strong opportunities for functional biscuits. Products enriched with protein, fiber, and vitamins are gaining popularity. This segment also allows premium pricing and encourages continuous product innovation.
Expansion in Emerging Markets
Emerging regions such as Asia Pacific, Africa, and Latin America present significant growth potential due to rising urbanization and improving retail infrastructure. Localized product development can further enhance market penetration and long-term demand.
E-commerce and Digital Sales Channels
Online retail platforms are reshaping distribution strategies by enabling direct customer access. Digital marketing and e-commerce channels help brands expand reach and improve engagement. This shift is creating scalable growth opportunities for manufacturers.
Premiumization and Product Diversification
Consumers are increasingly willing to purchase premium, organic, and artisanal biscuit varieties. Product diversification allows companies to target niche consumer groups. This trend supports higher margins and stronger brand differentiation.
MARKET CHALLENGES
Supply Chain Disruptions
Global logistics challenges and raw material shortages continue to impact production and distribution. Rising transportation costs and delivery delays are affecting supply chain efficiency, especially in developing regions.
Changing Consumer Preferences
Consumers are rapidly shifting toward healthier and more functional food choices. Companies must continuously innovate to keep up with evolving demand patterns, which increases R&D and operational costs.
Regulatory Complexity Across Regions
Different food safety and labeling regulations across countries make market expansion challenging. Businesses must navigate varying compliance standards, increasing administrative and operational burdens.
Price Sensitivity in Emerging Markets
Consumers in developing economies remain highly price-conscious, limiting adoption of premium biscuit products. Manufacturers must balance affordability with quality to maintain competitiveness and market share.
Unlock exclusive market insights. Blog news—Download the Brochure now and dive deeper into the future of the Market
Conclusion
The global biscuit and baked snacks market is experiencing steady transformation, driven by rising demand for convenient foods, health-focused product innovation, and expanding retail and e-commerce distribution channels. Strategic developments such as acquisitions, including Orchard Foods Valley’s purchase of Phoenix Brands Ltd., highlight ongoing consolidation and efforts to strengthen product portfolios and regional capabilities. At the same time, major brands like McVitie’s are actively diversifying offerings to capture impulse-driven and value-conscious consumers, while companies such as The Big Biscuit are leveraging the growing protein and wellness trend to align with evolving dietary preferences.
However, the market continues to face challenges including fluctuating raw material costs, supply chain disruptions, strict regulatory frameworks, and increasing health awareness among consumers. Despite these restraints, opportunities remain strong in functional and premium biscuits, emerging economies, and digital sales channels. Overall, the industry is expected to maintain long-term growth momentum, supported by innovation, urbanization, and shifting consumer lifestyles, positioning it for sustained expansion in the coming years.