The aluminium packaging giant said the project uses Ball’s Dynamark PRO print technology to deliver six distinct can designs, combining creative flexibility with consistent print quality and a recognisable Rexona brand identity across the range.
They feature stylised portrait illustrations of the German men’s national team.
The design deliberately focuses on a cohesive visual world rather than individual photorealistic player portraits.
Unilever wanted to create a more distinctive range with several design variants in a single production run while preserving the recognisable Rexona brand identity.
The Dynamark PRO technology enabled this flexibility.
During the initial trial period, the artwork was optimized to support consistent print quality across the range and create a strong on-shelf presence.
Rather than tying the packaging to a single event, the Rexona range is designed as a longer-term, football-focused activation.
It said the use of DFB imagery helped extend brand visibility beyond a one campaign moment, keeping the national team theme present on shelf over a longer period.
Hannan Mölder, category lead deodorant Rexona & AXE Germany, said: “This collaboration with Ball and the DFB allows us to connect with our consumers’ passion for football in a fresh, visually impactful way. Dynamark PRO gave us the creative flexibility to represent the collective strength of the national team while maintaining the premium quality and identity our customers expect from Rexona.”