{"id":107545,"date":"2026-08-20T14:19:35","date_gmt":"2026-08-20T14:19:35","guid":{"rendered":"https:\/\/www.europesays.com\/britain\/107545\/"},"modified":"2026-08-20T14:19:35","modified_gmt":"2026-08-20T14:19:35","slug":"diageo-to-double-guinness-production-by-2029-2","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/britain\/107545\/","title":{"rendered":"Diageo to double Guinness production by 2029"},"content":{"rendered":"

Diageo will spend \u201cjust under\u201d US$1bn on the Guinness beer mark over the next three years to double production volumes and boost global sales.<\/p>\n

Between the company\u2019s fiscal 2026 and 2029, Diageo plans to invest in brewing capex, including \u201caround\u201d $670m in \u201csupply infrastructure\u201d. Remaining funds will go towards \u201cpackaging capabilities and additional zero processing capability\u201d, as well as \u201cin-market equipment such as taps and kegs\u201d and \u201cbrand growth initiatives\u201d.<\/p>\n

In fiscal 2028, the drinks major is planning an unspecified cash injection into expanding non-alcoholic beer capacity at the\u00a0Little Connell\u00a0brewery in\u00a0County Kildare, Ireland. This \u201csecond phase\u201d of expansion at the site\u00a0follows the opening of the brewery<\/a>\u00a0in April 2026, which increased capacity\u00a0for both Guinness Draft and Guinness Zero\u00a0by around 25%.<\/p>\n

CEO Dave Lewis described Guinness as one of two \u201cstrategic battlegrounds\u201d for Diageo, the other being RTDs.<\/p>\n

\u201cGiven Guinness\u2019s growth potential, its profitability and its very high ROIC (return on invested capital), we believe this is a highly attractive deployment of capital,\u201d Diageo\u2019s global category director for beer,\u00a0Gr\u00e1inne Wafer, told investors during\u00a0the company\u2019s \u2018capital markets day\u2019 today (6 August).<\/p>\n

Diageo highlighted North America as a market of focus for Guinness brand growth, as well as \u201cgrowing premium beer markets\u201d including India and Brazil. But\u00a0Wafer\u00a0caveated: \u201cThat growth is only possible if we have the supply capacity.\u201d<\/p>\n

\u201cNorth America still remains largely untapped,\u201d she said. \u201cSo, as this production capacity increases, we\u2019re going to extend distribution across more outlets, more channels and more markets.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"Diageo will spend \u201cjust under\u201d US$1bn on the Guinness beer mark over the next three years to double…\n","protected":false},"author":2,"featured_media":98752,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[21250],"tags":[4110,15607],"class_list":["post-107545","post","type-post","status-publish","format-standard","has-post-thumbnail","category-diageo","tag-diageo","tag-guinness"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@UnitedKingdom\/117128276472352568","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/britain\/wp-json\/wp\/v2\/posts\/107545","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/britain\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/britain\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/britain\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/britain\/wp-json\/wp\/v2\/comments?post=107545"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/britain\/wp-json\/wp\/v2\/posts\/107545\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/britain\/wp-json\/wp\/v2\/media\/98752"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/britain\/wp-json\/wp\/v2\/media?parent=107545"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/britain\/wp-json\/wp\/v2\/categories?post=107545"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/britain\/wp-json\/wp\/v2\/tags?post=107545"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}