For more than 25 years, Barclays has been one of the English Premier League\u2019s longest-standing partners. Now, as the league\u2019s popularity continues to surge in the U.S., the brand is evolving its long-running Champion of Fans platform.<\/p>\n
Launching today, August 20 (the day before Premier League season officially kicks off), Game Day celebrates the rituals and dedication that define being a Premier League fan in the U.S. From early-morning kickoffs and packed commutes to gatherings in barely opened bars.The campaign recognizes the unique commitment it takes for fans to follow the league from across the Atlantic, and how that same loyalty extends to their favorite brands. That\u2019s why Barclays is committed to giving\u00a0them more \u2013 helping fans turn everyday spending into more of the moments they love.<\/p>\n
Launching today, August 20 (the day before Premier League season officially kicks off), Game Day celebrates the rituals and dedication that define being a Premier League fan in the U.S. From early-morning kickoffs and packed commutes to gatherings in barely opened bars.The campaign recognizes the unique commitment it takes for fans to follow the league from across the Atlantic, and how that same loyalty extends to their favorite brands. That\u2019s why Barclays is committed to giving\u00a0them more \u2013 helping fans turn everyday spending into more of the moments they love.<\/p>\n
Directed by Tom Day, the campaign will run through the season until May 30 2027, across broadcast, digital and social.<\/p>\n
CREDITS:
VCCP US
CCO: Matt MacDonald
CD: Matt Miller, Cam Miller\u00a0
Support Creative: Elijah Maher, Flavio Alverez
Managing Partner: Jordan Wood\u00a0
Account Director: Nichelle Jones, Jos Kirby\u00a0
CSO: Jonny Shaw\u00a0
Strategy Director: Muenfua Lewis\u00a0
Strategist: Rowan Takats\u00a0
EP: Sara Sayed, Estela Duce\u00a0
Producer: Kevin Bostic, Francesca Fontaine
Project Director: Rich Gladis\u00a0<\/p>\n
Production:
Director: Tom Day
DP: Miles Ridgway
EP: Casey Engelhardt
Producer: Tex Travi
Production Company: Pulse Films
Local Production Company (Romania): Frame23
Local EP: Erfan Saadati
Editor: Jack Cantrell
VFX: Jack Shillingford
Color: Philip Hambi
Sound\/Original Music Composition: Hugo Ellingham<\/p>\n","protected":false},"excerpt":{"rendered":"For more than 25 years, Barclays has been one of the English Premier League\u2019s longest-standing partners. Now, as…\n","protected":false},"author":2,"featured_media":107653,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[21264],"tags":[10474,44657,3343,5007,187,44658],"class_list":["post-107652","post","type-post","status-publish","format-standard","has-post-thumbnail","category-barclays","tag-agency","tag-american-soccer-fervor","tag-barclays","tag-brands","tag-campaign","tag-vccp-barclays"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@UnitedKingdom\/117129094404701125","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/britain\/wp-json\/wp\/v2\/posts\/107652","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/britain\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/britain\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/britain\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/britain\/wp-json\/wp\/v2\/comments?post=107652"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/britain\/wp-json\/wp\/v2\/posts\/107652\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/britain\/wp-json\/wp\/v2\/media\/107653"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/britain\/wp-json\/wp\/v2\/media?parent=107652"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/britain\/wp-json\/wp\/v2\/categories?post=107652"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/britain\/wp-json\/wp\/v2\/tags?post=107652"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}