{"id":107778,"date":"2026-08-20T22:58:09","date_gmt":"2026-08-20T22:58:09","guid":{"rendered":"https:\/\/www.europesays.com\/britain\/107778\/"},"modified":"2026-08-20T22:58:09","modified_gmt":"2026-08-20T22:58:09","slug":"meghan-markle-to-return-to-britain-with-lifestyle-brand-but-no-royal-dress-code","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/britain\/107778\/","title":{"rendered":"Meghan Markle to Return to Britain With Lifestyle Brand But No Royal Dress Code"},"content":{"rendered":"

\n\tAs Prince Harry<\/a> and Meghan Markle<\/a> prepare to take up residency again in the U.K. six years after giving up their royal roles, Markle will be serving up her fashion influence and continue running her brand, As Ever.<\/a><\/p>\n

While millions around the globe are chiming in about what their surprise decision could mean to the modern monarchy, others speculated about how commercial prospects may have played into their decision to relocate with their two children Archie, 7, and Lillibet, 5. Much has happened since Princess Diana and King Charles<\/a> III\u2019s younger son lost his honorary military and royal patronage appointments in 2021.\u00a0<\/p>\n

The prince spelled out his many grievances with his kin in his memoir \u201cSpare,\u201d and the pair sounded off in an interview with Oprah Winfrey. Harry has also openly criticized his home country for not providing his family of four with security. As for how that will be handled in a few weeks upon their return, Prime Minister Andy Burnham described that as \u201ca private matter.\u201d<\/p>\n

Although King Charles<\/a> III and Queen Camilla<\/a> were reunited with Harry\u2019s two children earlier this month at the monarch\u2019s private country estate Highgrove House, Prince William<\/a> and Catherine, Princess of Wales, were not there. The strained relations between Harry and his brother continue to be scrutinized on social media and in traditional media.<\/p>\n

David Haigh, founder and chief executive officer of the independent brand evaluation consultancy firm Brand Finance, said, \u201cMy take is they clearly haven\u2019t succeeded in America like they thought they would.\u201d<\/p>\n

Acknowledging how Harry and Markle each have critics and loyalists, Haigh said that Harry is \u201cmuch more highly regarded in the U.K. than Markle is. And the dynamic will shift much more in his favor.\u201d<\/p>\n

To that point, the latest YouGov public opinion poll of Harry gives him a 27 percent popularity ranking and Markle an 18 percent rating. But Markle has a track record for boosting designers\u2019 sales by wearing their label. She sported 16 Australian labels during a trip Down Under in April. That resulted in\u00a0a total of $51.6 million in media impact value over a four-day stretch, according to Launchmetrics.<\/p>\n

Carolina Herrera, Heidi Merrick, Dior, Valentino, Mackage, Emilia Wickstead, Victoria Beard, Reformation, Jason Wu and Anine Bing are among the many brands that 45-year-old Markle has rotated into her wardrobe. In addition to launching the lifestyle brand As Ever in the spring of last year, the former \u201cSuits\u201d actress <\/a>and her husband were the executive producers for the documentary \u201cCookie Queens\u201d about American Girl Scouts\u2019 cookie selling.<\/p>\n

\t\t\t\t\t\t\"PARIS,<\/p>\n

\t\t\t\t\tMeghan Markle<\/a> at the Balenciaga spring 2026 show.<\/p>\n

\t\t\t\t\t\t\t\t\tGetty Images for Balenciaga<\/p>\n

\n\tLast month, she earned an Emmy nomination for her Netflix lifestyle series \u201cWith Love, Meghan.\u201d<\/a> In September 2020, the husband-and-wife team\u2019s Archewell Productions secured a multiyear deal with Netflix, which was reportedly in the $60 million to $100 million range. <\/p>\n

With the couple maintaining their homes in Montecito, Calif., and Melides, Portugal<\/a>, the expectation that they will spend most of their time in the U.K. should help\u00a0rehabilitate Harry\u2019s reputation through his charitable endeavors, Haigh said. As for how the change of address could impact As Ever\u2019s business, Haigh said that depends on whether Markle picks the right advisers and takes the right advice. \u201cTwenty years ago Charles was really at a nadir and down in the dumps, but they rehabilitated him and Camilla too.\u201d<\/p>\n

\t\t\t\t\t\t\"OJAI,<\/p>\n

\t\t\t\t\tMeghan Markle<\/a> with two fans at a special screening of Roadside Attractions\u2019 \u201cCookie Queens\u201d at Camp Arnaz on July 29 in Ojai, Calif.<\/p>\n

\t\t\t\t\t\t\t\t\tRoadside Attractions via Getty Images<\/p>\n

\n\tNoting how moving abroad and uprooting a young family is \u201ca huge decision,\u201d royal commentator Christine Ross suggested that their professional opportunities must have been a factor. \u201cAs Ever has been built with a very California-cool vibe, so recreating that and extending it to her British lifestyle would be tricky,\u201d she said. \u201cAs Ever currently doesn\u2019t even ship to the United Kingdom, so building the entire business from across the pond will be a challenge.\u201d<\/p>\n

While Markle has previously leaned into British designers in her formal role as a U.K.-based royal, Ross expects she will stick to her favorite go-to brands, and be \u201cincorporating local British designs out of convenience in terms of shippings and customs fees rather than diplomacy.\u201d<\/p>\n

Markle\u2019s style choices could affect consumers\u2019 spending too. \u201cMeghan\u2019s fashion still commands a lot of respect. Many items will sell out when she wears them. I would expect that trend to continue, and hopefully some British brands will see the benefits of the so-called \u2018Meghan Effect.\u2019\u201d<\/a><\/p>\n

The couple\u2019s return to the U.K.\u00a0could have significant commercial implications and new opportunities, especially for Markle, whose public appearances could bring \u201cconsiderable attention\u201d to the brands she chooses to wear, according to a representative from the fashion-tracking platform NewMyRoyals.<\/p>\n

Posts about Markle and Prince Harry<\/a> \u201cconsistently generate the highest number of page views and comments\u201d on the fashion-centric site. Content about\u00a0Catherine, Princess of Wales, and Princess Charlene of Monaco, are the next most popular royals of interest with readers.\u00a0\u201cGreater visibility could also be valuable for As Ever, although attention alone does not automatically translate into sales,\u201d the spokesperson said, adding that Prince Harry and Markle\u2019s return and sightings of them at\u00a0public events could boost the NewMyRoyals\u2019 audience.<\/p>\n","protected":false},"excerpt":{"rendered":"As Prince Harry and Meghan Markle prepare to take up residency again in the U.K. six years after…\n","protected":false},"author":2,"featured_media":107779,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[2],"tags":[13,2708,15958,2594,8719,1518],"class_list":["post-107778","post","type-post","status-publish","format-standard","has-post-thumbnail","category-britain","tag-britain","tag-king-charles","tag-meghan-markle","tag-prince-harry","tag-prince-william","tag-queen-camilla"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@UnitedKingdom\/117130318010803597","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/britain\/wp-json\/wp\/v2\/posts\/107778","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/britain\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/britain\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/britain\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/britain\/wp-json\/wp\/v2\/comments?post=107778"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/britain\/wp-json\/wp\/v2\/posts\/107778\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/britain\/wp-json\/wp\/v2\/media\/107779"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/britain\/wp-json\/wp\/v2\/media?parent=107778"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/britain\/wp-json\/wp\/v2\/categories?post=107778"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/britain\/wp-json\/wp\/v2\/tags?post=107778"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}