{"id":108069,"date":"2026-08-21T10:28:08","date_gmt":"2026-08-21T10:28:08","guid":{"rendered":"https:\/\/www.europesays.com\/britain\/108069\/"},"modified":"2026-08-21T10:28:08","modified_gmt":"2026-08-21T10:28:08","slug":"fssai-revokes-sales-ban-on-select-diageo-products","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/britain\/108069\/","title":{"rendered":"FSSAI revokes sales ban on select Diageo products"},"content":{"rendered":"<p class=\"standfirst u-standfirst\">The Food Safety and Standards Authority of India (FSSAI) has lifted its ban on the sale of a product manufactured at United Spirits\u2019 Baramati site and on whisky products made at a third-party plant in Madhya Pradesh.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-918716 size-full\" src=\"https:\/\/www.europesays.com\/britain\/wp-content\/uploads\/2026\/08\/McDowells-No.1-Rum.jpg\" alt=\"McDowell\u2019s No.1 Rum\" width=\"650\" height=\"410\"  \/>The sales ban on McDowell\u2019s No.1 Rum has been lifted by FSSAI<\/p>\n<p>In an order dated 29 June, the <a href=\"https:\/\/www.thespiritsbusiness.com\/2026\/08\/india-bans-diageo-brands-over-added-flavourings\/\" rel=\"nofollow noopener\" target=\"_blank\">FSSAI found the company\u2019s plant in Baramati<\/a>, Maharashtra, non-compliant with regulations regarding McDowell\u2019s No.1 Rum.<\/p>\n<p>On 17 August, FSSAI issued a statement revoking its ban on the sale of the flagged product after engaging with the company.<\/p>\n<p>Furthermore, on 20 August, the regulator revoked its ban on \u2018whisky products\u2019 produced at a third-party manufacturing unit in Madhya Pradesh. The plant was under investigation over issues related to Diageo\u2019s Antiquity Blue and Royal Challenge whiskies. The whisky products were challenged on the ground that the product labels do not conform to FSSAI provisions.<\/p>\n<p>The revocations are linked to the writ petition filed by Diageo\u2019s Indian arm, United Spirits, on 1 August, pending before the Bombay High Court. The hearing is reportedly scheduled for 24 August.<\/p>\n<p>Diageo has denied any misconduct.<\/p>\n<p>According to Reuters, Diageo has also agreed to reformulate some of its popular whisky and rum products in India.<\/p>\n<p>A Diageo spokesperson commented: \u201cOur products have consistently met all applicable safety and quality standards. We have engaged with FSSAI on its position on the existing guidelines and have since taken appropriate measures to fully align our products with the revised requirements.<\/p>\n<p>\u201cDiageo India remains committed to the highest standards of compliance and consumer safety.\u201d<\/p>\n<p>In addition to its battle with sales bans from the FSSAI, Diageo has also faced allegations over packaging safety concerns.<\/p>\n<p>Earlier this month, FSSAI <a href=\"https:\/\/www.thespiritsbusiness.com\/2026\/08\/indian-authorities-seize-diageo-products-worth-us1-6million\/\" rel=\"nofollow noopener\" target=\"_blank\">confiscated approximately 18,000 cases<\/a> of whisky and vodka, reportedly worth US$1.6 million. The regulator alleged that the packaging did not include markings indicating it was made from safe recycled plastic.<\/p>\n<p>This action specifically targeted 180ml \u2018quarter\u2019 bottles of Diageo\u2019s Smirnoff Zesty Lime Triple Distilled Flavoured Vodka, DSP Black Deluxe Whisky, and Vat 69 Blended Scotch Whisky.<\/p>\n<p>Regarding the issue, Diageo has assured that its \u2018products are completely safe for consumption\u2019, and it continues to \u2018engage with FSSAI for further direction\u2019.<\/p>\n<p>McDowell\u2019s is India\u2019s <a href=\"https:\/\/www.thespiritsbusiness.com\/2026\/06\/top-10-biggest-selling-rum-brand-champions-2026\/\" rel=\"nofollow noopener\" target=\"_blank\">biggest-selling rum brand<\/a>, with case sales of 5.7m last year, according to The Brand Champions 2026 report.<\/p>\n<p>Related news<\/p>\n<p>\n                                <a href=\"https:\/\/www.thespiritsbusiness.com\/2026\/08\/radico-khaitan-targets-indias-white-spirits-boom\/\" rel=\"nofollow noopener\" target=\"_blank\"><br \/>\n                                    Radico Khaitan targets India\u2019s white spirits boom<br \/>\n                                <\/a>\n                            <\/p>\n<p>\n                                <a href=\"https:\/\/www.thespiritsbusiness.com\/2026\/08\/tequila-surges-34-in-india-in-2025\/\" rel=\"nofollow noopener\" target=\"_blank\"><br \/>\n                                    Tequila surges 34% in India in 2025<br \/>\n                                <\/a>\n                            <\/p>\n<p>\n                                <a href=\"https:\/\/www.thespiritsbusiness.com\/2026\/08\/indian-authorities-seize-diageo-products-worth-us1-6million\/\" rel=\"nofollow noopener\" target=\"_blank\"><br \/>\n                                    Indian authorities seize Diageo products worth $1.6 million<br \/>\n                                <\/a>\n                            <\/p>\n","protected":false},"excerpt":{"rendered":"The Food Safety and Standards Authority of India (FSSAI) has lifted its ban on the sale of a&hellip;\n","protected":false},"author":2,"featured_media":108070,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[21250],"tags":[4110,40830,1233,22143],"class_list":["post-108069","post","type-post","status-publish","format-standard","has-post-thumbnail","category-diageo","tag-diageo","tag-fssai","tag-india","tag-united-spirits"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@UnitedKingdom\/117133031069577708","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/britain\/wp-json\/wp\/v2\/posts\/108069","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/britain\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/britain\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/britain\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/britain\/wp-json\/wp\/v2\/comments?post=108069"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/britain\/wp-json\/wp\/v2\/posts\/108069\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/britain\/wp-json\/wp\/v2\/media\/108070"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/britain\/wp-json\/wp\/v2\/media?parent=108069"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/britain\/wp-json\/wp\/v2\/categories?post=108069"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/britain\/wp-json\/wp\/v2\/tags?post=108069"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}