\t\t\t\t\t\t\tFrom Shakespeare to EastEnders’ Big Mo, Britain is an ever-evolving concept, and our industry has a role in shaping it, says SHOOK\u2019s Gemma Moroney.\t\t\t\t\t\t\t<\/p>\n
Whimsy, insider jokes, silliness, or just plain weirdness. All solid British qualities.\u00a0<\/p>\n
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They may not feature on any citizenship test and certainly aren\u2019t written in any constitution (\u2018cos we haven\u2019t got one). But they are some of the things we are absolutely world-class at, along with queuing, complaining and talking about the rain heatwave.<\/p>\n
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And that\u2019s why I\u2019ve been glad to see a spate of campaigns that [I think] could only have been made in Britain rear their lion\u2019s head. That, and the fact Tom Hall suggested I write about some. I\u2019m talking: <\/p>\n
\nLaila Morse x Reebok
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In the Summer that The Streets toured \u2018A Grand Don\u2019t Come For Free\u2019 for the first time, EastEnders\u2019 iconic Big Mo put on her classics and had a little dance (for hopefully more than a grand).\u00a0<\/p>\n
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This was Grime Gran x Burberry for the original pirates. An idea that would only work in Britain, and maybe those weird bits of America where they watch BritBox, it brought two icons together in a move only topped by SuBo for Magnum.<\/p>\n
\t\t\t\t\t\t\tKFChicken Wine\t\t\t\t\t\t\t<\/p>\n
From the Platty Joobs to the Cozzie Livs , Britain\u2019s ability to give something a nickname is rivalled only by Australians. Reddit throws up further corkers, like Levi (\u2018cos he\u2019s out the door at 5:01) or Bungalow (\u2018Nothing upstairs\u2019). And thus: Chicken Wine follows in this great tradition. If we knew what its real name was, we probably couldn\u2019t pronounce it anyway. But that doesn\u2019t stop this elite-level entente cordiale of brands.<\/p>\n
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More on this one from Stunt Watch courtesy of Hope&Glory’s James Gordon-MacIntosh here<\/a>.<\/p>\n \t\t\t\t\t\t\tCrisps from abroad\t\t\t\t\t\t\t<\/p>\n Sunbed. Lunch from the buffet. Sunbed. Shop. Crisps & Chocolate. Nap. Shower. Out Out. The tried and tested timeline of the Brit abroad. Foreign crisps are less a ritual, more a religion: staring at shiny rectangular shapes like they\u2019re stained glass windows.<\/p>\n
<\/p>\n Finally, this religious experience was brought to this green and pleasant land in a pop-up shop by Love Holidays. Verdict: LOVE. We the Lay-ety (that\u2019s a really good crips\/church joke btw) could, albeit it briefly, worship at the altar of Paprika Ruffles at home, as well as away.<\/p>\n \t\t\t\t\t\t\tPALACE x Nike x England\t\t\t\t\t\t\t<\/p>\n