{"id":118565,"date":"2026-09-06T08:39:09","date_gmt":"2026-09-06T08:39:09","guid":{"rendered":"https:\/\/www.europesays.com\/britain\/118565\/"},"modified":"2026-09-06T08:39:09","modified_gmt":"2026-09-06T08:39:09","slug":"i-bought-rolls-royce-shares-for-my-isa-at-1459p-heres-why","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/britain\/118565\/","title":{"rendered":"I bought Rolls-Royce shares for my ISA at 1,459p. Here\u2019s why"},"content":{"rendered":"\n<p class=\"text text-block paragraph text-left neo-font-paragraph-xl-reg  yf-18d6y07\" style=\"text-decoration: none; font-style: normal; text-transform: none; text-align: inherit; font-variant-numeric: normal;\">Last week, I bought some Rolls-Royce (LSE: RR.) shares for my ISA. I paid 1,459p per share, so I&#8217;m obviously very late to the party given that they were trading below 100p only a few years ago.  <\/p>\n<p class=\"text text-block paragraph text-left neo-font-paragraph-xl-reg  yf-18d6y07\" style=\"text-decoration: none; font-style: normal; text-transform: none; text-align: inherit; font-variant-numeric: normal;\">Why did I buy them now? Three reasons\u2026  <\/p>\n<p>        I wanted industrial exposure          <\/p>\n<p class=\"text text-block paragraph text-left neo-font-paragraph-xl-reg  yf-18d6y07\" style=\"text-decoration: none; font-style: normal; text-transform: none; text-align: inherit; font-variant-numeric: normal;\">One is that I&#8217;ve been looking to get more industrial exposure within my ISA. Currently, my portfolio&#8217;s very tech-heavy and I want to be a bit more diversified.  <\/p>\n<p class=\"text text-block paragraph text-left neo-font-paragraph-xl-reg  yf-18d6y07\" style=\"text-decoration: none; font-style: normal; text-transform: none; text-align: inherit; font-variant-numeric: normal;\">What I like about Rolls-Royce is that it has three different business segments \u2013 civil aviation engines, defence, and nuclear power. So it has a number of ways to generate growth. Having three different segments also lowers risk a bit. For example, if conditions are weak in the civil aviation space, the company could potentially still do well.  <\/p>\n<p class=\"text text-block paragraph text-left neo-font-paragraph-xl-reg  yf-18d6y07\" style=\"text-decoration: none; font-style: normal; text-transform: none; text-align: inherit; font-variant-numeric: normal;\">I&#8217;ll point out that in the long run, both the defence and nuclear divisions have a lot of growth potential. I&#8217;m particularly excited about its nuclear prospects \u2013 there&#8217;s a ton of potential here.  <\/p>\n<p>        The share price has fallen          <\/p>\n<p class=\"text text-block paragraph text-left neo-font-paragraph-xl-reg  yf-18d6y07\" style=\"text-decoration: none; font-style: normal; text-transform: none; text-align: inherit; font-variant-numeric: normal;\">The next reason I bought is that the shares were trading about 8% below their highs. In early August, they were at 1,585p. Now obviously an 8% pullback isn&#8217;t huge. In the past though, buying the dip has paid off.  <\/p>\n<p class=\"text text-block paragraph text-left neo-font-paragraph-xl-reg  yf-18d6y07\" style=\"text-decoration: none; font-style: normal; text-transform: none; text-align: inherit; font-variant-numeric: normal;\">I&#8217;ll point out that I&#8217;ve come close to buying on previous dips. For example, when the share price fell to around 1,100p in April, I took a good look at the stock. Annoyingly, I didn&#8217;t buy then. So I didn&#8217;t want to miss this opportunity.  <\/p>\n<p>        Strong results and rising price targets          <\/p>\n<p class=\"text text-block paragraph text-left neo-font-paragraph-xl-reg  yf-18d6y07\" style=\"text-decoration: none; font-style: normal; text-transform: none; text-align: inherit; font-variant-numeric: normal;\">Finally, results continue to be very strong. In late July, the company posted a 46% increase in underlying operating profit for the first half of the year. On the back of this performance, it raised its full-year 2026 guidance. For the year, it now expects underlying operating profit of \u00a34.7bn-\u00a34.9bn.  <\/p>\n<p class=\"text text-block paragraph text-left neo-font-paragraph-xl-reg  yf-18d6y07\" style=\"text-decoration: none; font-style: normal; text-transform: none; text-align: inherit; font-variant-numeric: normal;\">Note that since these results, a number of brokers have raised their price target for the stock. For example, Jefferies has gone to 2,000p (37% above my Buy price) while Berenberg has gone to 1,900p (+30%).  <\/p>\n<p class=\"text text-block paragraph text-left neo-font-paragraph-xl-reg  yf-18d6y07\" style=\"text-decoration: none; font-style: normal; text-transform: none; text-align: inherit; font-variant-numeric: normal;\">A falling share price in the face of strong results and rising broker price targets is a trading pattern I look for. In the past, I&#8217;ve had success with this set-up.  <\/p>\n<p>        The stock&#8217;s still pricey          <\/p>\n<p class=\"text text-block paragraph text-left neo-font-paragraph-xl-reg  yf-18d6y07\" style=\"text-decoration: none; font-style: normal; text-transform: none; text-align: inherit; font-variant-numeric: normal;\">Now, it&#8217;s worth pointing out that the company&#8217;s valuation is still high. Looking at earnings forecasts for next year, the forward-looking price-to-earnings (P\/E) ratio is about 30.  <\/p>\n<p class=\"text text-block paragraph text-left neo-font-paragraph-xl-reg  yf-18d6y07\" style=\"text-decoration: none; font-style: normal; text-transform: none; text-align: inherit; font-variant-numeric: normal;\">The stock may need some time to grow into this valuation. And it could see further weakness along the way \u2013 a drop to 1,200-1,300p wouldn&#8217;t surprise me.  <\/p>\n<p class=\"text text-block paragraph text-left neo-font-paragraph-xl-reg  yf-18d6y07\" style=\"text-decoration: none; font-style: normal; text-transform: none; text-align: inherit; font-variant-numeric: normal;\">I&#8217;m comfortable with short-term share price volatility though. For me, this is a long-term hold. I&#8217;ve started with a very small position. I plan to build it out slowly over time, buying on the dips.  <\/p>\n","protected":false},"excerpt":{"rendered":"Last week, I bought some Rolls-Royce (LSE: RR.) shares for my ISA. I paid 1,459p per share, so&hellip;\n","protected":false},"author":2,"featured_media":116078,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[20731],"tags":[1825,46710,23067,1238,23179,20767,46319],"class_list":["post-118565","post","type-post","status-publish","format-standard","has-post-thumbnail","category-rolls-royce","tag-isa","tag-mark","tag-mark-rogers","tag-rolls-royce","tag-rolls-royce-holdings","tag-rolls-royce-plc","tag-twelfth-magpie-share-advisor"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@UnitedKingdom\/117223198877787602","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/britain\/wp-json\/wp\/v2\/posts\/118565","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/britain\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/britain\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/britain\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/britain\/wp-json\/wp\/v2\/comments?post=118565"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/britain\/wp-json\/wp\/v2\/posts\/118565\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/britain\/wp-json\/wp\/v2\/media\/116078"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/britain\/wp-json\/wp\/v2\/media?parent=118565"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/britain\/wp-json\/wp\/v2\/categories?post=118565"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/britain\/wp-json\/wp\/v2\/tags?post=118565"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}