Turkish Airlines will become Liverpool’s front-of-shirt sponsor from the start of the 2027-28 season in a \u00a3300m deal.<\/p>\n
The five-year contract is worth in excess of \u00a360m a season, an increase on the current \u00a350m-per-season deal with Standard Chartered, which has been the club’s main partner since 2010 and is the existing front-of-shirt sponsor.<\/p>\n
Liverpool believe the agreement with Turkish Airlines is the the most valuable front-of-shirt-only commercial deal in Premier League history – with Arsenal<\/a> and Manchester City<\/a>‘s deals with Emirates and Etihad Airways respectively also involving stadium naming rights.<\/p>\n In February, Liverpool announced record revenues of more than \u00a3700m for the most recent financial year and were the highest-placed Premier League club in the Deloitte Football Money League.<\/p>\n Turkish Airlines will become only the third different front-of-shirt partner in 35 years at Liverpool, following Carlsberg and Standard Chartered, with the latter remaining in position this season before transitioning to become a global partner from 2027-28 onwards.<\/p>\n The airline will be the sixth front-of-shirt sponsor in the club’s history, following Hitachi (1979-1982), Crown Paints (1982-1988), Candy (1988-1992), Carlsberg (1992-2010) and Standard Chartered (2010-2027).<\/p>\n Negotiations with Turkish Airlines started before 1892 Holdings – a consortium led by Liverpool vice-chairman Amit Bhatia – purchased a stake of about 38% in the club last month.<\/p>\n Chief commercial officer Ben Latty said the front of the shirt “holds a special place in the history” of Liverpool, adding that the partnership will build on “strong foundations” from the Reds’ Champions League win in Turkish city Istanbul in 2005.<\/p>\n Turkish Airlines chief executive Ahmet Olmustur said: “This partnership brings together two global brands united by their international reach, commitment to excellence and ability to inspire millions of people around the world.”<\/p>\n","protected":false},"excerpt":{"rendered":"Turkish Airlines will become Liverpool’s front-of-shirt sponsor from the start of the 2027-28 season in a \u00a3300m deal.…\n","protected":false},"author":2,"featured_media":119875,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[21387],"tags":[48719,48721,48720,48718,47024,48717,7850,2756,579,20677,48716,48715],"class_list":["post-119874","post","type-post","status-publish","format-standard","has-post-thumbnail","category-standard-chartered","tag-48719","tag-2010-2027","tag-2027-28","tag-2027-28-season","tag-carlsberg","tag-clubs","tag-getty-images","tag-liverpool","tag-premier-league","tag-standard-chartered","tag-turkish","tag-turkish-airlines"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@UnitedKingdom\/117234661022778107","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/britain\/wp-json\/wp\/v2\/posts\/119874","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/britain\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/britain\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/britain\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/britain\/wp-json\/wp\/v2\/comments?post=119874"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/britain\/wp-json\/wp\/v2\/posts\/119874\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/britain\/wp-json\/wp\/v2\/media\/119875"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/britain\/wp-json\/wp\/v2\/media?parent=119874"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/britain\/wp-json\/wp\/v2\/categories?post=119874"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/britain\/wp-json\/wp\/v2\/tags?post=119874"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}