{"id":20774,"date":"2026-04-23T23:34:13","date_gmt":"2026-04-23T23:34:13","guid":{"rendered":"https:\/\/www.europesays.com\/britain\/20774\/"},"modified":"2026-04-23T23:34:13","modified_gmt":"2026-04-23T23:34:13","slug":"uk-homebuyers-prefer-human-advice-despite-wider-ai-adoption","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/britain\/20774\/","title":{"rendered":"UK homebuyers prefer human advice despite wider AI adoption"},"content":{"rendered":"<p>Despite assumptions that AI is becoming more common, the survey suggested that UK buyers still prefer to keep professionals involved at the points they consider most consequential. Cotality said 71% of UK respondents would rely on a human professional over AI when identifying the mortgage option that best fits their needs, 69% for legal assistance and 50% for home insurance. It also found that 48% of UK buyers would pay an additional fee for a human expert to verify AI-generated housing decisions, compared with 44% globally.<\/p>\n<p><img decoding=\"async\" alt=\"Jim Driver of Cotality\" src=\"https:\/\/www.europesays.com\/britain\/wp-content\/uploads\/2026\/04\/0376_639125477952957286.png\" style=\"width: 30%; height: 30%; float: right; margin-left: 5px; margin-right: 5px;\"\/>\u201cAI offers a real opportunity to speed up the homebuying journey, cutting months from what is often a slow and complex process in the UK,\u201d said Jim Driver (pictured right), managing director at Cotality UK.<\/p>\n<p>\u201cHowever, UK buyers don\u2019t want AI-driven efficiency at the expense of accuracy or accountability. By combining AI with expert human oversight, the market can deliver faster, more seamless transactions that will benefit both buyers and lenders.<\/p>\n<p>\u201cWhat the UK data shows is that buyers are clear on where they want AI involved &#8211; and where they don\u2019t. While nearly three quarters of homebuyers globally want AI in the process, UK buyers still value human oversight. In a market where transactions are complex and drawn out, that\u2019s understandable. The industry\u2019s opportunity is to use AI to speed up administrative parts of the process, while keeping buyers in control.\u201d<\/p>\n<p>Want to be regularly updated with mortgage news and features? Get exclusive interviews, breaking news, and industry events in your inbox \u2013 subscribe to our <a href=\"https:\/\/www.mpamag.com\/uk\/newsletter\" rel=\"noopener nofollow\" target=\"_blank\">FREE daily newsletter<\/a>. You can also follow us on <a href=\"https:\/\/www.facebook.com\/MortgageIntroducer\" rel=\"noopener nofollow\" target=\"_blank\">Facebook<\/a>, <a href=\"https:\/\/twitter.com\/MortgageChat\" rel=\"noopener nofollow\" target=\"_blank\">X (formerly Twitter)<\/a>, and <a href=\"https:\/\/www.linkedin.com\/company\/mortgage-introducer\" rel=\"noopener nofollow\" target=\"_blank\">LinkedIn<\/a>.<\/p>\n<p>                            <script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n","protected":false},"excerpt":{"rendered":"Despite assumptions that AI is becoming more common, the survey suggested that UK buyers still prefer to keep&hellip;\n","protected":false},"author":2,"featured_media":20775,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[1418,2096,9588,5,6],"class_list":{"0":"post-20774","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-uk","8":"tag-ai","9":"tag-artificial-intelligence","10":"tag-human-advice","11":"tag-uk","12":"tag-united-kingdom"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@UnitedKingdom\/116456643811002215","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/britain\/wp-json\/wp\/v2\/posts\/20774","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/britain\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/britain\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/britain\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/britain\/wp-json\/wp\/v2\/comments?post=20774"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/britain\/wp-json\/wp\/v2\/posts\/20774\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/britain\/wp-json\/wp\/v2\/media\/20775"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/britain\/wp-json\/wp\/v2\/media?parent=20774"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/britain\/wp-json\/wp\/v2\/categories?post=20774"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/britain\/wp-json\/wp\/v2\/tags?post=20774"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}