![\"Barcelona-founded](\"https:\/\/www.europesays.com\/britain\/wp-content\/uploads\/2026\/04\/Damm-Daura-0.0-four-pack-cans-damm.com_-640x540.jpg\")
<\/p>\nBarcelona-founded brewer Damm has revealed that, in launching its gluten-free Daura 0.0% beer brand into the UK, it is tapping into a combination that is \u201cscarce in the UK market\u201d.<\/p>\n
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Speaking to the drinks business, Damm UK managing director Luke White pointed out that the time has come to really look at the statistics and, while many people are listening to their bodies, the business has also wanted to make sure it is listening to what people want too.<\/p>\n
White explained to db that Coeliac UK has outlined: \u201cOne in 100 people in the UK have coeliac disease but only 36% are diagnosed. That leaves 500,000 people suffering with unexplained symptoms. In light of these stats, the launch of Daura 0.0% addresses the needs of this niche who are also looking to adopt more alcohol-free occasions.\u201d<\/p>\n
He noted that \u201cthis is particularly true of younger drinkers who we know are more focused on health and therefore look to minimise alcohol intake in conjunction with dietary choices. We also understand that aside from those with a coeliac diagnosis, some people have symptoms of or suspect a gluten intolerance, while others simply choose to avoid it entirely as they simply feel better without it\u201d.<\/p>\n
\u2018Providing an alternative\u2019<\/p>\n
According to White, Daura 0.0% offers the same flavour and character in a non-alcoholic, certified gluten-free beer, providing an alternative for those with a gluten intolerance or who simply choose to avoid gluten. The brewery also highlighted that what sets Daura 0.0% apart from other products is its brewing method, explaining that \u201crather than substituting gluten-containing grains with alternatives, Damm\u2019s master brewers have developed a proprietary enzymatic process: enzymatic hydrolysation and protein precipitation\u201d.<\/p>\n
This, according to the brewer, \u201cbreaks down the gluten\u2019s molecular chain while preserving the beer\u2019s character. The alcohol is then gently removed by advanced vacuum distillation. The process is meticulous; therefore, the Consejo Superior de Investigaciones Cient\u00edficas (CSIC) independently tests and certifies every batch of Daura 0.0% using the R5 Competitive ELISA standard to ensure gluten is below 20 parts per million\u201d.<\/p>\n
\u2018Demand for beers that work for people\u2019<\/p>\n
Highlighting why the launch was an important one, White revealed: \u201cWe know from consumer insight that there is demand for beers that work for people managing dietary requirements as well as those moderating their alcohol intake. Daura 0.0% brings a world-class, certified gluten-free lager that is the most awarded gluten-free beer to the alcohol-free offering for the first time.\u201d<\/p>\n
Explaining more about how these were steps forwards, Coeliac UK highlighted to db that what these products did was give people a \u201cchoice\u201d and stop them from feeling \u201cexcluded\u201d or \u201cfrustrated\u201d by the lack of options that catered for them.<\/p>\n
Coeliac UK head of account management and sales Mark Bryce said: \u201cGluten free, alcohol free beer brands, help provide choice for people who are following a gluten free diet. For those who rely on a gluten free diet, choice isn\u2019t a \u2018nice to have\u2019 \u2013 it\u2019s about safety, confidence and everyday quality of life. When shelves are empty or options are limited, people don\u2019t just feel frustrated, they can feel excluded.\u201d<\/p>\n
Bryce told db that \u201cretailers and manufacturers have an opportunity to make a real difference by improving availability, widening choice and investing in our trusted standards like the Crossed Grain Trademark.\u201d<\/p>\n
In the US the same beer is positioned and sold as Daura Non-Alc (or Daura Non-Alcoholic). This is because the term \u201cNon-Alc\u201d is the dominant, widely understood shorthand in the American market for beers with less than 0.5% ABV.<\/p>\n
Describing this, White noted that \u201ceach market product name is based on insight into how each market prefers to talk about and shops for products which informs brand extension names\u201d and insisted that \u201cUS consumers respond well to this clear, straightforward terminology, which aligns with TTB labelling regulations\u201d.<\/p>\n
\u2018Recognition and reassurance\u2019<\/p>\n
White revealed to db that in the UK, Damm is \u201claunching as Daura 0.0% as British and European drinkers associate 0.0% with a product without alcohol\u201d. He clarified that this is simply because \u201cthis is the language the UK no\/low-alcohol category has adopted to maximise recognition and reassurance\u201d.<\/p>\n
To boost the brand\u2019s presence during its UK introduction, Damm ensured Daura 0.0% received an initial exclusive launch in Tesco before the brand rolls out across other retailers nationwide.<\/p>\n
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