{"id":29747,"date":"2026-05-06T09:11:15","date_gmt":"2026-05-06T09:11:15","guid":{"rendered":"https:\/\/www.europesays.com\/britain\/29747\/"},"modified":"2026-05-06T09:11:15","modified_gmt":"2026-05-06T09:11:15","slug":"lujan-de-cuyo-to-host-debut-uk-masterclass","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/britain\/29747\/","title":{"rendered":"Luj\u00e1n de Cuyo to host debut UK masterclass"},"content":{"rendered":"<p>South America\u2019s oldest DOC, Luj\u00e1n de Cuyo, will make its case to the London trade next week, with a session split between terroir evaluation and commercially significant wines.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-721377 aligncenter\" src=\"https:\/\/www.europesays.com\/britain\/wp-content\/uploads\/2026\/05\/Dona-Paula-Finca-El-Alto-Ugarteche-Lujan-de-Cuyo-hi-res-1024x569.jpg\" alt=\"\" width=\"1024\" height=\"569\"  \/><\/p>\n<p>Next Monday (11 May) marks a significant moment for Argentine wine in the UK, as <a href=\"https:\/\/doc-lujandecuyo.com.ar\/\" rel=\"nofollow noopener\" target=\"_blank\">Luj\u00e1n de Cuyo DOC<\/a> hosts its first masterclass for the British wine trade. Chaired by Tim Atkin MW at the Institute of Masters of Wine, it will showcase the highly-regarded appellation\u2019s wines, with four of its key figures providing commentary.<\/p>\n<p>Luj\u00e1n de Cuyo DOC is not just significant for its reputation of quality. Founded in 1990, the voluntary association was the first of its kind in South America. Its founding principle was to protect high-altitude Malbec vineyards, which at that time were on the decline, and so it transposed the European-style regulations to Mendoza\u2019s terroir.<\/p>\n<p>Its regulations have made it a highly prized area for Malbec. Among them is the clearly delimited area, sitting between 800 and 1100 metres in elevation; its stipulation of at least 85% Malbec; and its requirement of 18 months ageing (at least six of which are in oak).<\/p>\n<p>\u201cLong before the global Argentinian export boom, a group of visionary wine producers in Mendoza sought to protect and codify the identity of their most precious asset: the Malbec,\u201d explains Robert de la Mota of Mendel Wines. \u201cToday, as Argentina explores a vast diversity of terroirs, this DOC stands as a cornerstone of quality, preserving the classic, elegant profile that first brought Argentine Malbec to world fame.\u201d<\/p>\n<p>Into the detail<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-721378 alignright\" src=\"https:\/\/www.europesays.com\/britain\/wp-content\/uploads\/2026\/05\/image-ldc-3-1.jpg\" alt=\"\" width=\"334\" height=\"604\"  \/>Atkin is a well-known figure in the UK drinks trade, with more than 40 years of experience writing about wine. Pertinently, he has written twelve annual Argentina Special Reports, surveying the country through its wines and, in most years, a fact-finding visit.<\/p>\n<p>He will be joined by four of Luj\u00e1n de Cuyo\u2019s most significant international advocates: Martin Kaiser (director of viticulture and winemaking at Do\u00f1a Paula), Pablo Cuneo (winemaker at Luigi Bosca), Cristian Linares (viticulturalist at Trivento) and Angelina Altieri (viticulturalist at Altieri Wines \u2013 Vinorum).<\/p>\n<p>In the first part of the masterclass, attendees will discover the granular detail of Luj\u00e1n de Cuyo DOC terroirs. Explained using barrel samples from specific sites, it will hone in on Luj\u00e1n de Cuyo DOC\u2019s sub-appellations, highlighting a trend towards specificity that recently saw district names permitted on DOC labels for the first time.<\/p>\n<p>The tasting will then turn to commercially significant wines from a selection of wineries. Within that discussion, the experts will weigh in on Luj\u00e1n de Cuyo\u2019s stylistic and structural hallmarks, as well as the all-important question of ageworthiness.<\/p>\n<p>The tasting offers a rare opportunity to quiz experts in the field on the increasingly renowned DOC. In recent years, several new producers have joined, swelling the ranks to more than 20 and highlighting its commercial importance.<\/p>\n<p>\u201cWith many wineries currently showing interest in joining, the Luj\u00e1n de Cuyo DOC is not just a tribute to history,\u201d summarises Linares, \u201cbut a dynamic force shaping the future of premium Argentine wine.\u201d<\/p>\n<p>A Masterclass on the Origin of Argentine Malbec takes place from 10:30am \u2013 12:30pm on Monday 11 May at the Institute of Masters of Wine, 6 Riverlight Quay, London SW11 8EA.<\/p>\n<p>This event is for the wine trade only. For more information or to register to attend, please email <a href=\"https:\/\/www.thedrinksbusiness.com\/cdn-cgi\/l\/email-protection\" class=\"__cf_email__\" data-cfemail=\"8ae9ebf8e5e6e3e4efcae9e7faebf8e1a4e9e5a4ffe1\" rel=\"nofollow noopener\" target=\"_blank\">[email\u00a0protected]<\/a>.<\/p>\n<p>Discover more by following Luj\u00e1n de Cuyo DOC on <a href=\"https:\/\/www.instagram.com\/malbecdoclujan\/\" rel=\"nofollow noopener\" target=\"_blank\">Instagram<\/a> or on <a href=\"https:\/\/www.linkedin.com\/company\/malbecdoclujan\/\" rel=\"nofollow noopener\" target=\"_blank\">Linkedin<\/a>.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-721379 size-full\" src=\"https:\/\/www.europesays.com\/britain\/wp-content\/uploads\/2026\/05\/LdC-logo.png\" alt=\"\" width=\"225\" height=\"225\"  \/>.<\/p>\n<p>Related news<\/p>\n<p>\n                                <a href=\"https:\/\/www.thedrinksbusiness.com\/2026\/05\/the-med-way-of-life-to-bring-sunshine-to-london-wine-fair\/\" rel=\"nofollow noopener\" target=\"_blank\"><br \/>\n                                    The \u2018Med Way of Life\u2019 to bring sunshine to London Wine Fair<br \/>\n                                <\/a>\n                            <\/p>\n<p>\n                                <a href=\"https:\/\/www.thedrinksbusiness.com\/2026\/05\/entries-now-open-the-global-sangiovese-masters-2026\/\" rel=\"nofollow noopener\" target=\"_blank\"><br \/>\n                                    Final call: The Global Sangiovese Masters 2026<br \/>\n                                <\/a>\n                            <\/p>\n<p>\n                                <a href=\"https:\/\/www.thedrinksbusiness.com\/2026\/05\/remarkable-wine-collection-from-hostellerie-jerome-raises-us6-37-million-at-auction\/\" rel=\"nofollow noopener\" target=\"_blank\"><br \/>\n                                    &#8216;Remarkable&#8217; wine collection from Hostellerie J\u00e9r\u00f4me raises US$6.37 million at auction<br \/>\n                                <\/a>\n                            <\/p>\n<p>                <script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n","protected":false},"excerpt":{"rendered":"South America\u2019s oldest DOC, Luj\u00e1n de Cuyo, will make its case to the London trade next week, with&hellip;\n","protected":false},"author":2,"featured_media":29748,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[4802,12932,12933,12934,413,12935,5,6,12936,4915],"class_list":{"0":"post-29747","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-uk","8":"tag-argentina","9":"tag-lujan-de-cuyo","10":"tag-malbec","11":"tag-masterclass","12":"tag-partner-content","13":"tag-tim-atkin","14":"tag-uk","15":"tag-united-kingdom","16":"tag-vina-santa-rita","17":"tag-wine"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@UnitedKingdom\/116526860431787124","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/britain\/wp-json\/wp\/v2\/posts\/29747","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/britain\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/britain\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/britain\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/britain\/wp-json\/wp\/v2\/comments?post=29747"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/britain\/wp-json\/wp\/v2\/posts\/29747\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/britain\/wp-json\/wp\/v2\/media\/29748"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/britain\/wp-json\/wp\/v2\/media?parent=29747"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/britain\/wp-json\/wp\/v2\/categories?post=29747"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/britain\/wp-json\/wp\/v2\/tags?post=29747"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}