{"id":30089,"date":"2026-05-06T14:36:29","date_gmt":"2026-05-06T14:36:29","guid":{"rendered":"https:\/\/www.europesays.com\/britain\/30089\/"},"modified":"2026-05-06T14:36:29","modified_gmt":"2026-05-06T14:36:29","slug":"does-a-pint-in-london-really-cost-10","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/britain\/30089\/","title":{"rendered":"Does a pint in London really cost \u00a310?"},"content":{"rendered":"<p>\t\t\tWednesday 06 May 2026 10:19 am<br \/>\n\t\t\t\t\t\u00a0|\u00a0\u00a0Updated:\u00a0<\/p>\n<p>\t\t\tWednesday 06 May 2026 10:20 am\n\t<\/p>\n<p><img width=\"742\" height=\"495\" src=\"https:\/\/www.europesays.com\/britain\/wp-content\/uploads\/2026\/05\/Pints-of-Guinness-UK-pubs-1-e1769083316923.jpg\" class=\"media \" alt=\"Pints of Guinness on a bar counter in UK pub, highlighting traditional British pub culture and popular beer choice\" fetchpriority=\"high\" loading=\"eager\" decoding=\"sync\"  \/>\t\tRumours of \u00a310 pints in London have sent punters into a panic\t<\/p>\n<p>Recent reports of \u00a310 pints in the capital will have caused many a punter to spit out their bitter in disbelief.\u00a0<\/p>\n<p>Pint prices in London edge higher every year, but the once-distant prospect of paying double figures for a beer has already arrived, according to some reports.\u00a0<\/p>\n<p>Stanley\u2019s Rooftop Bar, perched above a four-star hotel in Mayfair, charged \u00a311 for pints of Moretti and \u00a310 for pints of Guinness over the weekend, according to the Telegraph. Even a half pint of the black stuff reportedly set back punters \u00a38, far above the price most would expect to pay for a full pint.<\/p>\n<p>Claridge\u2019s in Mayfair demanded \u00a310 for a bottle of beer, while the bar at five-star Connaught Hotel charged \u00a310.50 for a 330ml bottle of non-alcoholic Lucky Saint beer.<\/p>\n<p>\u00a310 pints the norm by 2036<\/p>\n<p>These double-digit prices seem to have arrived a decade early, with calculations by the Telegraph indicating that the average pint price in London is set to hit \u00a310 by 2036.<\/p>\n<p>But landlords across the capital were quick to make clear that these up-market destinations are nothing like their boozers, where prices are a long way off of double digits.\u00a0<\/p>\n<p>At present, a pint of beer in the capital costs \u00a35.77 on average, according to City AM\u2019s own <a href=\"https:\/\/www.cityam.com\/londons-cheapest-pints-surprise-fall-in-square-mile-as-some-boroughs-rise-by-16\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">calculations<\/a>, having risen six per cent in the last two years.\u00a0<\/p>\n<p>While average prices surpass \u00a37 in pricey boroughs like Westminster and the Square Mile, pints for less than \u00a35 can be found in a wealth of areas on London\u2019s fringes, like Newham, Barking and Havering.<\/p>\n<p>\t\t\t\t\tRead more<\/p>\n<p>\t\t\t<a class=\"read-more__link\" href=\"https:\/\/www.cityam.com\/these-brits-are-trying-to-drink-one-million-pints\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">The WhatsApp group trying to collectively sink one million pints<\/a><\/p>\n<p>\t\u00a35 pints on offer in Square Mile<\/p>\n<p>A number of pubs even in the Square Mile offer pints for \u00a35 or less, including the Paternoster Tavern in Ludgate Hill and a host of JD Wetherspoon locations.<\/p>\n<p>UK Hospitality, a leading trade body representing the hospitality industry, told City AM \u201cwe\u2019re clearly not at the point\u201d that a \u00a310 pint should be keeping punters up at night.<\/p>\n<p>\u201cHowever, the price of a pint does continue to highlight the intense cost pressures facing hospitality. From higher employment and energy costs to rising business rates, many businesses are being squeezed from all sides,\u201d UK Hospitality chair Kate Nicholls said.<\/p>\n<p>She said: \u201cNo pub wants to keep raising prices, but for many it\u2019s the only way to stay viable in the face of relentless cost increases. With hospitality having the highest tax burden in the economy, it\u2019s critical that the Government brings down the cost of doing business for our local hospitality venues.\u201d<\/p>\n<p>Pubs make just 12p per pint<\/p>\n<p>April saw a wave of fresh costs batter pubs and bars, as UK Hospitality polling <a href=\"https:\/\/www.cityam.com\/two-thirds-of-hospitality-firms-to-cut-jobs-as-april-tax-rises-suffocate-sector\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">showed<\/a> that a third of hospitality firms will be forced to cut jobs in direct reaction to the higher bills, which included wage hikes and higher business rate bills.<\/p>\n<p>Emma McClarkin, chief executive of the British Beer and Pub Association (BBPA), told City AM that the average pint is far below \u00a310, though the crippling costs facing the sector are forcing this upwards.<\/p>\n<p>She said: \u201cWith the sector grappling with such high regulatory costs and a disproportionate tax burden, the average pub makes just 12p a pint.<\/p>\n<p>\u201cThe Government\u2019s vital business rates relief for pubs was incredibly welcome, and now we want to work with them on a long-term plan to back our pubs so we can keep pints affordable for all, keep people in jobs, and remain as the heart and soul of our communities.\u201d<\/p>\n<p>\t\t\t\t\tRead more<\/p>\n<p>\t\t\t<a class=\"read-more__link\" href=\"https:\/\/www.cityam.com\/lectures-in-pubs-are-selling-out-sorry-michael-gove-experts-are-back\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">Lectures in pubs are selling out. Sorry Michael Gove \u2013 experts are back<\/a><\/p>\n<p>\t\tSimilarly tagged content: <\/p>\n<p>\t\t\tSections\t\t<\/p>\n<p>\t\t\tCategories\t\t<\/p>\n<p>\t\t\tPeople &amp; Organisations\t\t<\/p>\n","protected":false},"excerpt":{"rendered":"Wednesday 06 May 2026 10:19 am \u00a0|\u00a0\u00a0Updated:\u00a0 Wednesday 06 May 2026 10:20 am Rumours of \u00a310 pints in&hellip;\n","protected":false},"author":2,"featured_media":30090,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[26],"tags":[4142,12572,12311,633,12574,1411,13078,27,12796,18,13079,13080,13081,13082,1127,10841],"class_list":{"0":"post-30089","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-london","8":"tag-beer","9":"tag-british-beer-and-pub-association","10":"tag-british-pubs","11":"tag-business","12":"tag-emma-mcclarkin","13":"tag-hospitality","14":"tag-kate-nicholls","15":"tag-london","16":"tag-london-pubs","17":"tag-news","18":"tag-pint","19":"tag-pint-price","20":"tag-pint-prices","21":"tag-pints","22":"tag-pubs","23":"tag-ukhospitality"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@UnitedKingdom\/116528138522434898","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/britain\/wp-json\/wp\/v2\/posts\/30089","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/britain\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/britain\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/britain\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/britain\/wp-json\/wp\/v2\/comments?post=30089"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/britain\/wp-json\/wp\/v2\/posts\/30089\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/britain\/wp-json\/wp\/v2\/media\/30090"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/britain\/wp-json\/wp\/v2\/media?parent=30089"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/britain\/wp-json\/wp\/v2\/categories?post=30089"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/britain\/wp-json\/wp\/v2\/tags?post=30089"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}