{"id":30659,"date":"2026-05-07T10:44:10","date_gmt":"2026-05-07T10:44:10","guid":{"rendered":"https:\/\/www.europesays.com\/britain\/30659\/"},"modified":"2026-05-07T10:44:10","modified_gmt":"2026-05-07T10:44:10","slug":"helmsman-imports-hosts-takeover-in-london","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/britain\/30659\/","title":{"rendered":"Helmsman Imports hosts takeover in London"},"content":{"rendered":"<p class=\"standfirst u-standfirst\">New York-based importer Helmsman Imports will host a Craft Spirits Takeover at The Star by Liverpool Street after BCB London.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" alt=\"Helmsman Imports Craft Spirits Takeover\" width=\"650\" height=\"410\"  src=\"https:\/\/www.europesays.com\/britain\/wp-content\/uploads\/2026\/05\/Helmsman-Imports-Craft-Spirits-Takeover.jpg\" data- class=\"wp-image-912062 size-full lazyload\"\/><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-912062 size-full\" src=\"https:\/\/www.europesays.com\/britain\/wp-content\/uploads\/2026\/05\/Helmsman-Imports-Craft-Spirits-Takeover.jpg\" alt=\"Helmsman Imports Craft Spirits Takeover\" width=\"650\" height=\"410\"  \/>Helmsman Imports Craft Spirits Takeover will close BCB London on 12 May<\/p>\n<p>Taking place on 12 May from 6.30pm, the takeover will offer attendees an opportunity to network in a relaxed setting.<\/p>\n<p>The event serves as an after-hours continuation of the last day of BCB London (11-12 May), focusing on the brands in Helmsman\u2019s portfolio alongside the bartenders, operators, and founders who drive the on-trade.<\/p>\n<p>The evening features curated offerings from featured spirit partners, live karaoke, and competitive prizes, structured around what the company describes as \u2018equal parts discovery and delight\u2019.<\/p>\n<p>At the centre of the event are four brands: Brazilian <a href=\"https:\/\/www.thespiritsbusiness.com\/2020\/08\/avua-cachaca-partners-with-hardy-cognac\/\" rel=\"nofollow noopener\" target=\"_blank\">Avu\u00e1 Cacha\u00e7a<\/a>, Paladar Tequila, <a href=\"https:\/\/www.thespiritsbusiness.com\/2026\/02\/next-move-casa-malka-tequila\/\" rel=\"nofollow noopener\" target=\"_blank\">Casa Malka Tequila<\/a>, and <a href=\"https:\/\/www.thespiritsbusiness.com\/2026\/03\/tarsier-ups-the-appeal-with-foil-led-labels\/\" rel=\"nofollow noopener\" target=\"_blank\">Tarsier Southeast Asian Spirit<\/a>.<\/p>\n<p>The Artisan Drinks Co will provide cocktail mixer support, with Beetle Juice Events managing the event production.<\/p>\n<p>The Spirits Business is the media partner for the evening.<\/p>\n<p>The BCB London Craft Spirits Takeover is part of Helmsman\u2019s broader participation at the 2026 trade show. It represents a discussion about the American market, involving individuals who have navigated it from both sides of the importer relationship.<\/p>\n<p>Jeff Diego, founder and CEO of Helmsman Imports, commented on the company\u2019s role at BCB London: \u201cHelmsman is at BCB not just as an importer, but as a fellow founder. We have built brands, lost sleep over compliance deadlines, and learned the hard way what it takes to earn a place in the American market.<\/p>\n<p>\u201cThat experience is not a footnote to what we do. It is the whole reason we built Helmsman.\u201d<\/p>\n<p>Helmsman Imports functions as a Tier 1 importer of record within the US three-tier distribution system.<\/p>\n<p>The company has five warehouses located in New Jersey, New York, Florida, and California. Currently, Helmsman Imports manages more than 120 brands of both domestically and internationally produced spirits.<\/p>\n<p>Spaces for the London takeover are limited, and registration is now available through Eventbrite under Helmsman Imports Craft Spirits Takeover.<\/p>\n<p>Interested parties can also register directly at eventbrite.com\/e\/helmsman-imports-presents-craft-spirits-takeover-at-bcb-london-tickets-1988481277028.<\/p>\n<p>Related news<\/p>\n<p>\n                                <a href=\"https:\/\/www.thespiritsbusiness.com\/2026\/05\/what-bartenders-want-global-trends-and-on-trade-movements\/\" rel=\"nofollow noopener\" target=\"_blank\"><br \/>\n                                    What bartenders want: global trends and on-trade movements<br \/>\n                                <\/a>\n                            <\/p>\n<p>\n                                <a href=\"https:\/\/www.thespiritsbusiness.com\/2026\/04\/rtd-sales-up-12-in-australian-on-trade-in-2025\/\" rel=\"nofollow noopener\" target=\"_blank\"><br \/>\n                                    RTD sales up 12% in Australian on-trade in 2025<br \/>\n                                <\/a>\n                            <\/p>\n<p>\n                                <a href=\"https:\/\/www.thespiritsbusiness.com\/2026\/04\/on-trade-experts-give-free-sustainability-advice\/\" rel=\"nofollow noopener\" target=\"_blank\"><br \/>\n                                    On-trade experts give free sustainability advice<br \/>\n                                <\/a>\n                            <\/p>\n","protected":false},"excerpt":{"rendered":"New York-based importer Helmsman Imports will host a Craft Spirits Takeover at The Star by Liverpool Street after&hellip;\n","protected":false},"author":2,"featured_media":30660,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[26],"tags":[13343,13344,1033,13345,27,12782,13346],"class_list":{"0":"post-30659","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-london","8":"tag-bar-takeover","9":"tag-bcb-london","10":"tag-events","11":"tag-helmsman-imports","12":"tag-london","13":"tag-on-trade","14":"tag-trade-show"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@UnitedKingdom\/116532888384283875","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/britain\/wp-json\/wp\/v2\/posts\/30659","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/britain\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/britain\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/britain\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/britain\/wp-json\/wp\/v2\/comments?post=30659"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/britain\/wp-json\/wp\/v2\/posts\/30659\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/britain\/wp-json\/wp\/v2\/media\/30660"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/britain\/wp-json\/wp\/v2\/media?parent=30659"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/britain\/wp-json\/wp\/v2\/categories?post=30659"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/britain\/wp-json\/wp\/v2\/tags?post=30659"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}