{"id":31068,"date":"2026-05-07T19:42:34","date_gmt":"2026-05-07T19:42:34","guid":{"rendered":"https:\/\/www.europesays.com\/britain\/31068\/"},"modified":"2026-05-07T19:42:34","modified_gmt":"2026-05-07T19:42:34","slug":"google-faces-new-uk-lawsuit-over-online-display-ads","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/britain\/31068\/","title":{"rendered":"Google faces new UK lawsuit over online display ads"},"content":{"rendered":"<p>    <img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/www.europesays.com\/britain\/wp-content\/uploads\/2026\/05\/bd2fe60eeb8607042459312eeaa05910.jpeg\" alt=\"The case argues that Google favoured its own display advertising services while excluding its rivals (Idrees MOHAMMED)\" loading=\"eager\" height=\"512\" width=\"768\" class=\"yf-lglytj  loaded\"\/> The case argues that Google favoured its own display advertising services while excluding its rivals (Idrees MOHAMMED)  \u00b7 Idrees MOHAMMED\/AFP\/AFP    <\/p>\n<p class=\"yf-1fy9kyt\">Google faces a fresh UK lawsuit accusing it of abusing its dominance in online display advertising, the claimants announced Thursday, in the latest antitrust action against the US tech giant.<\/p>\n<p class=\"yf-1fy9kyt\">The claim filed on behalf of British advertisers is seeking up to \u00a33 billion ($4 billion) in compensation, according to an estimate from KP Law, the firm leading the action.<\/p>\n<p class=\"yf-1fy9kyt\">The case argues that Google favoured its own display advertising services, such as banner ads shown on websites, while excluding its rivals.<\/p>\n<p class=\"yf-1fy9kyt\">KP Law said Google&#8217;s practices left &#8220;advertisers paying more for less effective display advertising&#8221;.<\/p>\n<p class=\"yf-1fy9kyt\">A Google spokesperson called\u00a0the allegations &#8220;meritless&#8221;.<\/p>\n<p class=\"yf-1fy9kyt\">&#8220;Advertisers have many choices, and they choose our ad tech tools because they&#8217;re simple, effective and affordable,&#8221; the spokesperson said.<\/p>\n<p class=\"yf-1fy9kyt\">The case has been brought as a collective action, meaning all potentially affected clients are automatically included unless they choose to opt out.<\/p>\n<p class=\"yf-1fy9kyt\">It covers all UK advertisers who have paid for Google&#8217;s advertising services since October 1, 2015.<\/p>\n<p class=\"yf-1fy9kyt\">The claim was yet to be formally served, according to Google.<\/p>\n<p class=\"yf-1fy9kyt\">The company&#8217;s advertising practices have been the subject of multiple investigations and legal proceedings in the UK, the European Union and the United States.<\/p>\n<p class=\"yf-1fy9kyt\">A separate lawsuit filed in UK courts last year also accused Google of overcharging for online advertising.<\/p>\n<p class=\"yf-1fy9kyt\">Other cases on similar grounds are ongoing, including a \u00a313.6 billion claim brought on behalf of online content publishers, which was cleared in 2024 to proceed to trial.<\/p>\n<p class=\"yf-1fy9kyt\">Google is also facing efforts by the US government to break up its digital advertising business to curtail its dominance.<\/p>\n<p class=\"yf-1fy9kyt\">Last year, the EU hit Google with a massive 2.95-billion-euro antitrust fine for favouring its own advertising services.<\/p>\n<p class=\"yf-1fy9kyt\">Google has said it will appeal the fine.<\/p>\n<p class=\"yf-1fy9kyt\">ode-ajb\/jj\/jj<\/p>\n","protected":false},"excerpt":{"rendered":"The case argues that Google favoured its own display advertising services while excluding its rivals (Idrees MOHAMMED) \u00b7&hellip;\n","protected":false},"author":2,"featured_media":31069,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[13472,13471,138,13470,5,6],"class_list":{"0":"post-31068","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-uk","8":"tag-advertising-services","9":"tag-display-advertising","10":"tag-google","11":"tag-online-advertising","12":"tag-uk","13":"tag-united-kingdom"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@UnitedKingdom\/116535004209372937","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/britain\/wp-json\/wp\/v2\/posts\/31068","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/britain\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/britain\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/britain\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/britain\/wp-json\/wp\/v2\/comments?post=31068"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/britain\/wp-json\/wp\/v2\/posts\/31068\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/britain\/wp-json\/wp\/v2\/media\/31069"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/britain\/wp-json\/wp\/v2\/media?parent=31068"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/britain\/wp-json\/wp\/v2\/categories?post=31068"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/britain\/wp-json\/wp\/v2\/tags?post=31068"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}