{"id":34094,"date":"2026-05-11T21:29:03","date_gmt":"2026-05-11T21:29:03","guid":{"rendered":"https:\/\/www.europesays.com\/britain\/34094\/"},"modified":"2026-05-11T21:29:03","modified_gmt":"2026-05-11T21:29:03","slug":"uk-music-chief-executive-tom-kiehl-hails-the-beatles-return-to-iconic-london-location","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/britain\/34094\/","title":{"rendered":"UK Music Chief Executive Tom Kiehl Hails The Beatles\u2019 Return to iconic London location"},"content":{"rendered":"

11.05.2026: UK Chief Executive Tom Kiehl has welcomed the announcement from Apple Corps Ltd that it will be bringing the first ever official Beatles fan experience to 3 Savile Row in 2027.<\/p>\n

The legendary location was one of Apple Corps Ltd\u2019s earliest 1960s HQs and was the site of The Beatles\u2019 legendary rooftop performance \u2013 the \u2018Fab Four\u2019s\u2019 final public performance \u2013 on January 30 1968.<\/p>\n

Set to launch in 2027, \u2018The Beatles at 3 Savile Row\u2019 will welcome the public in for the first time to experience seven floors of unseen material from the Apple Corps Ltd archives, rotating exhibitions, a recreation of the studio where the band recorded Let It Be, and more.<\/p>\n

UK Music Chief Executive Tom Kiehl welcomed the news, highlighting the enduring impact of The Beatles and their continued appeal to the UK music industry around the world: \u201cThis incredible fan experience marks a truly special moment not just for Beatles lovers but for the entire UK music industry. The Beatles\u2019 timeless music and pioneering spirit changed the world, inspiring generations of artists and bringing millions of music fans from across the globe to the UK every year.<\/p>\n

\u201cMusic tourism is a major source of soft power for the UK, attracting 23.5 million music tourists in 2024 who spent \u00a310 billion coming to gigs and festivals, according to UK Music research. 3 Savile Row is one of the most iconic and important locations in both The Beatles\u2019 and Britain\u2019s musical legacy, and this unique experience will cement the UK music industry\u2019s world-leading status.\u201d<\/p>\n

Sir Paul McCartney commented: \u201cIt was such a trip to get back to 3 Savile Row recently and have a look around. There are so many special memories within the walls, not to mention the rooftop. The team have put together some really impressive plans and I\u2019m excited for people to see it when it\u2019s ready.\u201d<\/p>\n

Ringo Starr said: \u201cWow, it\u2019s like coming home.\u201dApple Corps CEO Tom Greene commented: \u201cWe\u2019re thrilled to bring Apple Corps back to its spiritual home and give The Beatles fans something truly special. Every single day, fans are taking pictures of the outside of 3 Savile Row \u2013 but next year they can go in and explore all seven floors of the iconic building, including the rooftop where even the railings remain the same from that famous day in 1969.\u201d<\/p>\n

Since its inception in 1968 Apple Corps Ltd has overseen The Beatles\u2019 creative and business interests. Further details of \u2018The Beatles at 3 Savile Row\u2019 \u2013 as well as details of a second experience currently in development \u2013 will be announced in due course.<\/p>\n

This story was reported by:<\/p>\n

The Times<\/a><\/p>\n

The Mirror<\/a><\/p>\n

Record of the Day<\/a><\/p>\n

\t\t\t\t\t\t\t\t\tBack to news<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"11.05.2026: UK Chief Executive Tom Kiehl has welcomed the announcement from Apple Corps Ltd that it will be…\n","protected":false},"author":2,"featured_media":34095,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[15820,15821,15677,15679,15680,5,6],"class_list":{"0":"post-34094","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-uk","8":"tag-3-savile-row","9":"tag-apple-corps-ltd","10":"tag-paul-mccartney","11":"tag-ringo-starr","12":"tag-the-beatles","13":"tag-uk","14":"tag-united-kingdom"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@UnitedKingdom\/116558073859703159","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/britain\/wp-json\/wp\/v2\/posts\/34094","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/britain\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/britain\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/britain\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/britain\/wp-json\/wp\/v2\/comments?post=34094"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/britain\/wp-json\/wp\/v2\/posts\/34094\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/britain\/wp-json\/wp\/v2\/media\/34095"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/britain\/wp-json\/wp\/v2\/media?parent=34094"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/britain\/wp-json\/wp\/v2\/categories?post=34094"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/britain\/wp-json\/wp\/v2\/tags?post=34094"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}