{"id":37823,"date":"2026-05-16T07:31:11","date_gmt":"2026-05-16T07:31:11","guid":{"rendered":"https:\/\/www.europesays.com\/britain\/37823\/"},"modified":"2026-05-16T07:31:11","modified_gmt":"2026-05-16T07:31:11","slug":"tourism-slowdown-hits-luxury-spending-across-europe-including-britain","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/britain\/37823\/","title":{"rendered":"Tourism slowdown hits luxury spending across Europe, including Britain"},"content":{"rendered":"<p>The world\u2019s largest luxury group LVMH sold the Marc Jacobs fashion label for $850m (\u00a3670m), as it sharpens its focus on megabrands with global reach and profitability.<\/p>\n<p>The Marc Jacobs\u2019 sale closes a nearly three-decade chapter of  LVMH representing the label and follows weaker spending by luxury shoppers and a sharp drop in Gulf tourism linked to the Iran war.<\/p>\n<p>Tourism: the hidden engine of UK luxury<\/p>\n<p>International tourism is a major driver of Britain\u2019s luxury economy, contributing an estimated \u00a330bn annually, according to <a href=\"https:\/\/www.thewalpole.co.uk\/news\/the-state-of-london-luxury-2025?\" rel=\"nofollow noopener\" target=\"_blank\">Walpole<\/a>. The industry body says affluent visitors spend around 14 times more than average travellers.<\/p>\n<p>In London, the country\u2019s luxury retail hub, over half of high-end spending is driven by <a href=\"https:\/\/www.imarcgroup.com\/uk-luxury-fashion-market\" rel=\"nofollow noopener\" target=\"_blank\">overseas tourists<\/a>. <\/p>\n<p>The highest-value consumers are not Europe\u2019s neighbours but long-haul travellers. Shoppers from the Middle East, China and the US dominate luxury spend.<\/p>\n<p>Middle Eastern visitors are in particular known for exceptionally high per-capita expenditure. European tourists, including those from France, contribute volume but not the same level of luxury spending.<\/p>\n<p>The bigger picture<\/p>\n<p>The Marc Jacobs sale is not just a portfolio move, it is a symbol of the industry\u2019s direction. Luxury is consolidating, and the gap between the biggest players and everyone else is widening.<\/p>\n<p>For the UK, the challenge could be whether it can build its own megabrands.  Or will it remain the world\u2019s leading exporter of fashion talent and feed the very conglomerates that now dominate the market?<\/p>\n<p>London, widely regarded as one of the world\u2019s \u201cBig Four\u201d fashion capitals alongside Paris, Milan and New York, has long excelled at producing designers and ideas, but not at scaling them into multi\u2011billion-pound businesses.<\/p>\n<p>The Marc Jacobs sale\u2014and the rise of megabrands<\/p>\n<p>LVMH\u2019s divestment of Marc Jacobs is revealing. The brand, while globally recognised, sits below the conglomerate\u2019s top tier of performers. <\/p>\n<p>The group is now focusing its resources on its largest labels including Louis Vuitton, Dior and Tiffany, where scale drives profitability.<\/p>\n<p>A market built on creativity\u2014not conglomerates<\/p>\n<p>While the UK remains one of the most influential fashion centres in the world, it is not one of the most commercially dominant.<\/p>\n<p>Fashion contributes about<a href=\"https:\/\/wifitalents.com\/uk-fashion-industry-statistics\/\" rel=\"nofollow noopener\" target=\"_blank\"> \u00a320bn annually to the UK economy<\/a>, supporting hundreds of thousands of jobs. But unlike France or Italy, Britain\u2019s sector is fragmented, defined by independent labels rather than dominant global groups. <\/p>\n<p>One British \u201cmega brand\u201d Burberry has a reported revenue of<a href=\"https:\/\/www.burberryplc.com\/investors\/annual-report-24-25\" rel=\"nofollow noopener\" target=\"_blank\"> \u00a32.46bn<\/a> in its latest financial year. By contrast, France\u2019s LVMH controls multiple brands generating more than \u20ac5bn each annually, a threshold commonly used to define <a href=\"https:\/\/www.mckinsey.com\/industries\/retail\/our-insights\/state-of-luxury\" rel=\"nofollow noopener\" target=\"_blank\">\u201cmegabrands\u201d.<\/a><\/p>\n<p>Most other British luxury names, Alexander McQueen and Mulberry operate at a<a href=\"https:\/\/www.linkedin.com\/posts\/waheed-ahmad-94501991_top-10-biggest-fashion-brands-in-united-kingdom-activity-7415757688892190720-fObF\" rel=\"nofollow noopener\" target=\"_blank\"> significantly smaller scale<\/a>. Even globally recognised labels like Stella McCartney or Victoria Beckham remain mid-sized businesses rather than industry giants. <\/p>\n<p><img fetchpriority=\"high\" loading=\"lazy\" decoding=\"async\" height=\"507\" width=\"760\" src=\"https:\/\/www.europesays.com\/britain\/wp-content\/uploads\/2026\/05\/SEI_285850889.jpg\" alt=\"King Charles III speaks with Designer Stella McCartney as he attends the opening show of London fashion week on February 19, 2026 in London. (Photo: Richard Pohle\/WPA Pool\/Getty Images)\" class=\"wp-image-4247797\"  \/>King Charles III speaks with Designer Stella McCartney as he attends the opening show of London fashion week on February 19, 2026 in London. (Photo: Richard Pohle\/WPA Pool\/Getty Images)<\/p>\n<p>A bifurcated future<\/p>\n<p>In the UK, the likely outcome of the new megabrand focus is a two-speed fashion system.<\/p>\n<p>At one end, the capital-intensive, globally distributed, and increasingly dominant megabrands, at the other, a vibrant but precarious landscape of independent designers, sustained by cultural influence rather than scale.<\/p>\n<p>Britain sits firmly in the latter camp and remains a powerhouse of ideas, education and experimentation.<\/p>\n<p>The role of Britain\u2019s fashion schools<\/p>\n<p>At the heart of this creative engine are institutions like Central Saint Martins (CSM), widely regarded as one of the most prestigious fashion schools in the world. Alumni include Alexander McQueen, Stella McCartney, Phoebe Philo and Riccardo Tisci, many of whom went on to define global luxury.<\/p>\n<p>CSM, alongside the London College of Fashion and Royal College of Art, forms a pipeline that attracts thousands of students annually. Across the UK, there are more than <a href=\"https:\/\/wifitalents.com\/uk-fashion-industry-statistics\/\" rel=\"nofollow noopener\" target=\"_blank\">30 universities <\/a>offering specialised fashion degrees, feeding a steady flow of talent into the industry. <\/p>\n<p>But the gap between education and success is stark. While overall graduate employment in the UK sits at around 87.7 per cent, long-term careers in fashion, particularly as designers, are far less certain.<\/p>\n<p> Industry estimates suggest only a small minority of graduates secure stable roles within fashion, and an even smaller group achieve commercial success.<\/p>\n<p>Should students rethink their ambitions?<\/p>\n<p>The shift toward megabrand dominance raises a critical question for emerging designers: is the goal still to launch an independent label \u2013 or to join the ecosystem of a global luxury house?<\/p>\n<p>In reality, the pathways are diverging.<\/p>\n<p>For decades, London\u2019s identity has been rooted in independent creativity. Designers such as Simone Rocha, JW Anderson and Molly Goddard continue to build respected businesses through a mix of wholesale, partnerships and cultural relevance. But few scale into large enterprises without external backing.<\/p>\n<p>Meanwhile, career opportunities within conglomerates such as LVMH, Kering and Richemont offer financial, stability, global platforms and access to manufacturing, distribution and marketing infrastructure.<\/p>\n<p>As megabrands tighten their grip on the industry, many graduates are recalibrating their ambitions. The new aspiration may not be to become the next McQueen, but to become the next creative director within a global house.<\/p>\n<p>For students graduating from Central Saint Martins and beyond, the answer may define an entire generation\u2019s career paths.<\/p>\n","protected":false},"excerpt":{"rendered":"The world\u2019s largest luxury group LVMH sold the Marc Jacobs fashion label for $850m (\u00a3670m), as it sharpens&hellip;\n","protected":false},"author":2,"featured_media":37824,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[2],"tags":[13,254,1109,3196,428,2622,19589],"class_list":["post-37823","post","type-post","status-publish","format-standard","has-post-thumbnail","category-britain","tag-britain","tag-economy","tag-fashion","tag-luxury-travel","tag-students","tag-tourism","tag-universities-uk"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@UnitedKingdom\/116583090427827507","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/britain\/wp-json\/wp\/v2\/posts\/37823","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/britain\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/britain\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/britain\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/britain\/wp-json\/wp\/v2\/comments?post=37823"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/britain\/wp-json\/wp\/v2\/posts\/37823\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/britain\/wp-json\/wp\/v2\/media\/37824"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/britain\/wp-json\/wp\/v2\/media?parent=37823"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/britain\/wp-json\/wp\/v2\/categories?post=37823"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/britain\/wp-json\/wp\/v2\/tags?post=37823"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}