We\u2019ve been included on global media company Forbes\u2019 Accessibility 200 list for the first time, in recognition of how we\u2019re making banking more inclusive.<\/p>\n
The list names the top 200 global \u2018impact-makers\u2019, recognising companies whose products and services are accessible for people with disabilities.<\/p>\n
Presented alphabetically, this second annual list was compiled following more than 700 interviews and conversations with industry experts \u2013 and with input from an expert advisory board.<\/p>\n
We\u2019re the only global bank on the list (opens in new window) (opens in new window) (opens in new window)<\/a>, which includes many high-profile multinational organisations.<\/p>\n Accessibility for all<\/p>\n We were recognised for our digital accessibility programme, which helps to remove barriers and make everyday banking simpler and more inclusive for disabled, neurodivergent and elderly customers, across our digital channels.<\/p>\n The programme also benefits our employees, as it examines the accessibility of our colleague-facing systems.<\/p>\n \u201cThis recognition from Forbes reflects the progress we\u2019re making towards our aim to be the world\u2019s most digitally accessible bank \u2013 and the work our colleagues, from across HSBC, are doing to make banking more inclusive and give people financial independence,\u201d said Mali Fernando, MBE, our Head of Digital Experience and Accessibility.<\/p>\n \u201cWhen products and services are designed with inclusion and accessibility in mind, we create a better experience for everyone.<\/p>\n \u201cIt also helps us to deliver on our Group ambition to be the most trusted bank globally, putting customers at the heart of everything we do.\u201d<\/p>\n What Forbes said<\/p>\n Alan Schwarz, Forbes Assistant Managing Editor, said that accessibility had evolved \u201cfrom a legal mandate to a bustling frontier of innovation, impact and profit\u201d.<\/p>\n \u201cIt\u2019s now beyond \u2018the right thing to do\u2019 \u2013 it\u2019s integral to a smart business,\u201d he added.<\/p>\n Setting the standard for digital accessibility<\/p>\n Forbes recognised us for the measures we\u2019ve introduced to help our customers manage their money on their own terms.<\/p>\n We support more than nine million disabled and neurodivergent customers in 56 countries
\n Our banking website is the most accessible in 11 of the 13 main HSBC markets \u2013 and in some regions we\u2019re the only digitally accessible bank
\n We\u2019ve made British Sign Language training available to all our colleagues in the UK
\n We were the first bank to use AI to deliver sign language for the deaf community in Hong Kong
\n Our user research programme<\/a> is set to expand into new markets, including India, Singapore and UAE
\n In the last two years, thousands of people from outside HSBC have benefitted from our training<\/a><\/p>\n