{"id":43931,"date":"2026-05-21T11:49:44","date_gmt":"2026-05-21T11:49:44","guid":{"rendered":"https:\/\/www.europesays.com\/britain\/43931\/"},"modified":"2026-05-21T11:49:44","modified_gmt":"2026-05-21T11:49:44","slug":"diageo-launches-the-new-scotch-whisky-rare-series-aimed-at-private-clients","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/britain\/43931\/","title":{"rendered":"Diageo launches the new Scotch whisky Rare Series aimed at private clients"},"content":{"rendered":"

\t\t\tThursday 30 April 2026 6:15 am
\n\t\t\t\t\t\u00a0|\u00a0\u00a0Updated:\u00a0<\/p>\n

\t\t\tThursday 30 April 2026 4:27 pm\n\t<\/p>\n

\"Rare\t\tThe Rare Series: 5 single malts drawn from distilleries across Scotland\t<\/p>\n

Diageo has unveiled a new high-end whisky collection as it doubles down on its push into the global luxury spirits market<\/a>.<\/p>\n

The drinks giant has introduced the Rare Series<\/a>, a collection of Scotch whiskies aimed at private clients and collectors.<\/p>\n

The initial release includes five single malts drawn from distilleries across Scotland.<\/p>\n

The range features a 55-year-old Glenury Royal, described as the oldest single malt ever released by the group.<\/p>\n

Other expressions came from Talisker, Caol Ila, Clynelish, and Blair Athol, each positioned as a limited release.<\/p>\n

The expressions include:<\/p>\n

Blair Athol 1991 Rare Series<\/p>\n

Clynelish 1983 Rare Series<\/p>\n

Caol Ila 1983 Rare Series<\/p>\n

Talisker 1992 Rare Series<\/p>\n

Glenury Royal 1970 Rare Series<\/p>\n

The collection draws on Diageo\u2019s stock of more maturing casks across over 30 distilleries and will evolve over time, with new releases introduced only when deemed ready by master blenders.<\/p>\n

\"Rare<\/p>\n

Distribution is limited to a global registration system via Diageo\u2019s private client teams.<\/p>\n

Access to bottles is paired with curated experiences such as tastings and invitation-only events.<\/p>\n

\t\t\t\t\tRead more<\/p>\n

\t\t\tTormore Distillery\u2019s renewed focus on fruit-forward whisky<\/a><\/p>\n

\tDiageo\u2019s luxury push <\/p>\n

Diageo has framed the launch of the Rare Series as part of a broader effort to target high-net-worth consumers seeking rare and exclusive spirits.<\/p>\n

The rollout included tightly constrained volumes, with some expressions limited to a few hundred bottles globally and priced from \u00a3666 to \u00a34,700 before tax.<\/p>\n

Customers can only buy the bottles via Diageo\u2019s private client network and fine wine arm, Justerini & Brooks.<\/p>\n

Future releases would be introduced selectively, with availability tied to the judgment of master blenders on when casks reached their peak character.<\/p>\n

The strategy placed emphasis on provenance, age statements and cask experimentation, positioning the collection at the top end of the Scotch market.<\/p>\n

Diageo Master Blender Dr Craig Wilson said: \u201cIt is a privilege to unearth the exceptional Scotch Whiskies in Rare Series, a collection celebrating the remarkable breadth of Scotland\u2019s scattered whisky treasures. <\/p>\n

\u201cFrom the experimental richness of Talisker 1992 Rare Series to the historic Glenury Royal which has been aged for over half a century, and a Clynelish which embodies the distillery\u2019s signature waxy character, each expression showcases rarity, diversity, and meticulous craftsmanship. We look forward to seeing the series evolve with future additions to come.\u201d<\/p>\n

\t\t\t\t\tRead more<\/p>\n

\t\t\tCelebrity-backed spirit brands steal the spotlight<\/a><\/p>\n

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\t\t\tPeople & Organisations\t\t<\/p>\n","protected":false},"excerpt":{"rendered":"Thursday 30 April 2026 6:15 am \u00a0|\u00a0\u00a0Updated:\u00a0 Thursday 30 April 2026 4:27 pm The Rare Series: 5 single…\n","protected":false},"author":2,"featured_media":43932,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[21250],"tags":[22267,633,22268,22269,4110,22270,424,18,22271,21909,11627,22272,21911,22273],"class_list":["post-43931","post","type-post","status-publish","format-standard","has-post-thumbnail","category-diageo","tag-blair-athol","tag-business","tag-caol-ila","tag-clynelish","tag-diageo","tag-glenury-royal","tag-lifestyle","tag-news","tag-rare-series","tag-scotch","tag-scotch-whisky","tag-talisker","tag-whisky","tag-whisky-business"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@UnitedKingdom\/116612416794997502","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/britain\/wp-json\/wp\/v2\/posts\/43931","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/britain\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/britain\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/britain\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/britain\/wp-json\/wp\/v2\/comments?post=43931"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/britain\/wp-json\/wp\/v2\/posts\/43931\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/britain\/wp-json\/wp\/v2\/media\/43932"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/britain\/wp-json\/wp\/v2\/media?parent=43931"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/britain\/wp-json\/wp\/v2\/categories?post=43931"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/britain\/wp-json\/wp\/v2\/tags?post=43931"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}