{"id":44180,"date":"2026-05-21T14:59:16","date_gmt":"2026-05-21T14:59:16","guid":{"rendered":"https:\/\/www.europesays.com\/britain\/44180\/"},"modified":"2026-05-21T14:59:16","modified_gmt":"2026-05-21T14:59:16","slug":"what-does-reeves-vat-cut-mean-for-london-attraction-ticket-prices","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/britain\/44180\/","title":{"rendered":"What does Reeves&#8217; VAT cut mean for London attraction ticket prices?"},"content":{"rendered":"<p><img decoding=\"async\" src=\"https:\/\/www.europesays.com\/britain\/wp-content\/uploads\/2026\/04\/newsletter_we_final_embed_desktop.png\" alt=\"WEST END FINAL\" width=\"158px\" height=\"158px\" class=\"sc-eEbqID ecGikU\"\/><\/p>\n<p>Families will now pay less for days out and tickets to major attractions, theatres and cinemas under the Great British Summer Savings scheme. <\/p>\n<p>It comes as part of the government\u2019s plans to help people enjoy days out over the summer for less. <\/p>\n<p>But what will it really mean for London attraction ticket prices? And how much could you really save? <\/p>\n<p>How much can you save on London\u2019s top attractions?<\/p>\n<p>New prices based on average prices for standard tickets<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.europesays.com\/britain\/wp-content\/uploads\/2026\/05\/GettyImages-1422471369.jpg\" width=\"6505\" height=\"4337\" loading=\"lazy\" class=\"sc-eqUAAy kRUyJB\"\/><\/p>\n<p>Guards outside the Tower of London<\/p>\n<p>Getty Images<\/p>\n<p>Current price for adult ticket &#8211; \u00a337<\/p>\n<p>Current price for child ticket &#8211; \u00a318.50<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.europesays.com\/britain\/wp-content\/uploads\/2026\/05\/GettyImages-1252643886.jpg\" width=\"2000\" height=\"1333\" loading=\"lazy\" class=\"sc-eqUAAy kRUyJB\"\/><\/p>\n<p>Westminster Abbey<\/p>\n<p>Getty Images<\/p>\n<p>Current price for adult ticket &#8211; \u00a331<\/p>\n<p>Current price for child ticket &#8211; \u00a314<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.europesays.com\/britain\/wp-content\/uploads\/2026\/05\/Bella-Ramsey-wax-figure-cifhdoq1.jpeg\" width=\"2335\" height=\"1556\" alt=\"Bella Ramsey wax figure\" loading=\"lazy\" class=\"sc-eqUAAy kRUyJB\"\/><\/p>\n<p>Bella Ramsey with her wax figure<\/p>\n<p>Madame Tussauds London\/PA Wire<\/p>\n<p>Current price for adult ticket &#8211; \u00a331<\/p>\n<p>Current price for child ticket &#8211; \u00a326<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.europesays.com\/britain\/wp-content\/uploads\/2026\/05\/db6ad19339ccbce42d88f4c7ccfa9d58Y29udGVudHNlYXJjaGFwaSwxNzU1Njk4MjI3-2.81298513.jpg\" width=\"5358\" height=\"3868\" alt=\"Humboldt penguins being weighed at London Zoo (Yui Mok\/PA)\" loading=\"lazy\" class=\"sc-eqUAAy kRUyJB\"\/><\/p>\n<p>Humboldt penguins being weighed at London Zoo<\/p>\n<p>PA Wire<\/p>\n<p>Current price for adult ticket &#8211; \u00a331.50<\/p>\n<p>Current price for child ticket &#8211; \u00a322.20<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.europesays.com\/britain\/wp-content\/uploads\/2026\/05\/SEI267577780.jpeg\" width=\"4000\" height=\"2668\" alt=\"&lt;p&gt;An installation titled The Trail of Roses, featuring 267 red roses representing every England Women\u2019s Rugby player since their first official match, is unveiled in front of the London Eye on the Southbank by the RFU&lt;\/p&gt;\" loading=\"lazy\" class=\"sc-eqUAAy kRUyJB\"\/><\/p>\n<p>The London Eye<\/p>\n<p>Belinda Jiao\/PA Media Assignments<\/p>\n<p>Current price for adult ticket &#8211; \u00a333<\/p>\n<p>Current price for child ticket &#8211; \u00a326<\/p>\n<p>Paddington Bear Experience<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.europesays.com\/britain\/wp-content\/uploads\/2026\/05\/Screenshot-2026-05-21-at-14-29-56.png\" width=\"1146\" height=\"694\" loading=\"lazy\" class=\"sc-eqUAAy kRUyJB\"\/><\/p>\n<p>The Paddington Bear Experience<\/p>\n<p>Paddington Bear Experience<\/p>\n<p>Current price for adult ticket &#8211; \u00a339<\/p>\n<p>Current price for child ticket &#8211; \u00a329<\/p>\n<p>Harry Potter Warner Brothers Studio Tour<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.europesays.com\/britain\/wp-content\/uploads\/2026\/05\/PinPep_Potter_020523_0051.JPG\" width=\"6859\" height=\"4921\" alt=\"### Strictly Embargoed Until 00:01 on 03\/05\/2023 ###&#13;&#10;*** FREE FOR EDITORIAL USE ***&#13;&#10;Discovering Hogwarts, a brand-new feature for 2023, officially opens at Warner Bros. Studio Tour London. The feature celebrates the Studio Tour\u00e2\u0080\u0099s 11th year and invites visitors to explore Harry\u00e2\u0080\u0099s early years at Hogwarts from 2nd May - 4th September 2023.&#13;&#10;Visitors to Warner Bros. Studio Tour London can now witness one of Harry\u00e2\u0080\u0099s first experiences of magic in Professor Flitwick\u00e2\u0080\u0099s Charms class and learn filmmaking secrets behind the famous Wingardium Leviosa spell, as the brand-new feature.\" loading=\"lazy\" class=\"sc-eqUAAy kRUyJB\"\/><\/p>\n<p>A display at the Harry Potter Warner Brothers Studio Tour<\/p>\n<p>Joe Pepler\/PinPep<\/p>\n<p>Current price for adult ticket &#8211; \u00a358.50<\/p>\n<p>Current price for child ticket &#8211; \u00a347<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.europesays.com\/britain\/wp-content\/uploads\/2026\/05\/Screenshot-2026-05-21-at-14-32-10.png\" width=\"1160\" height=\"822\" loading=\"lazy\" class=\"sc-eqUAAy kRUyJB\"\/><\/p>\n<p>The London Dungeons<\/p>\n<p>London Dungeons<\/p>\n<p>Current price for adult ticket &#8211; \u00a332<\/p>\n<p>Current price for child ticket &#8211; \u00a326.50<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.europesays.com\/britain\/wp-content\/uploads\/2026\/05\/gettyimages-142474688.jpg\" width=\"1655\" height=\"1103\" alt=\"From Getty 24.04.2019&#13;&#10;LONDON, ENGLAND - APRIL 05: A general view of the former home of the fictional Character Sherlock Holmes on April 5, 2012 in London, England. 221B Baker Street is the London address of the fictional detective Sherlock Holmes, which was created by author Sir Arthur Conan Doyle. (Photo by Dan Kitwood\/Getty Images)&#13;&#10;\" loading=\"lazy\" class=\"sc-eqUAAy kRUyJB\"\/><\/p>\n<p>The Sherlock Holmes Museum<\/p>\n<p>Dan Kitwood\/Getty Images<\/p>\n<p><a rel=\"nofollow noopener\" data-affiliate=\"true\" target=\"_blank\" href=\"http:\/\/go.redirectingat.com\/?id=45843X1573846&amp;xcust=b1283177&amp;url=https%3A%2F%2Fwww.thedungeons.com%2Flondon%2Ftickets-prices%2F&amp;sref=https:\/\/www.standard.co.uk\/news\/politics\/london-attraction-ticket-saving-vat-rachel-reeves-summer-b1283177.html\"><a rel=\"nofollow noopener\" data-affiliate=\"true\" target=\"_blank\" href=\"http:\/\/go.redirectingat.com\/?id=45843X1573846&amp;xcust=b1283177&amp;url=https%3A%2F%2Fpaddingtonbearexperience.com%2Fbook-tickets%2F&amp;sref=https:\/\/www.standard.co.uk\/news\/politics\/london-attraction-ticket-saving-vat-rachel-reeves-summer-b1283177.html\"><a rel=\"nofollow noopener\" data-affiliate=\"true\" target=\"_blank\" href=\"http:\/\/go.redirectingat.com\/?id=45843X1573846&amp;xcust=b1283177&amp;url=https%3A%2F%2Fwww.londonzoo.org%2F&amp;sref=https:\/\/www.standard.co.uk\/news\/politics\/london-attraction-ticket-saving-vat-rachel-reeves-summer-b1283177.html\">Current price for adult ticket &#8211; \u00a319<\/p>\n<p>Current price for child ticket &#8211; \u00a314<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.europesays.com\/britain\/wp-content\/uploads\/2026\/05\/02134403-b8af7d83-d8d7-40aa-b8ac-4dc636b4f6dd.jpg\" width=\"2047\" height=\"1365\" alt=\"Some 350 jellyfish were counted in London, alongside a colony of gentoo penguins and rescued terrapins (Sea Life London\/PA)\" loading=\"lazy\" class=\"sc-eqUAAy kRUyJB\"\/><\/p>\n<p>Divers at the London Aquarium<\/p>\n<p>Local Library<\/p>\n<p>Current price for adult ticket &#8211; \u00a329.90<\/p>\n<p>Current price for child ticket &#8211; \u00a327.90<\/p>\n","protected":false},"excerpt":{"rendered":"Families will now pay less for days out and tickets to major attractions, theatres and cinemas under the&hellip;\n","protected":false},"author":2,"featured_media":44181,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[26],"tags":[27,10017,6270,6244,1893],"class_list":["post-44180","post","type-post","status-publish","format-standard","has-post-thumbnail","category-london","tag-london","tag-london-eye","tag-london-zoo","tag-tower-of-london","tag-vat"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@UnitedKingdom\/116613163561422808","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/britain\/wp-json\/wp\/v2\/posts\/44180","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/britain\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/britain\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/britain\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/britain\/wp-json\/wp\/v2\/comments?post=44180"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/britain\/wp-json\/wp\/v2\/posts\/44180\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/britain\/wp-json\/wp\/v2\/media\/44181"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/britain\/wp-json\/wp\/v2\/media?parent=44180"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/britain\/wp-json\/wp\/v2\/categories?post=44180"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/britain\/wp-json\/wp\/v2\/tags?post=44180"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}