Together, Together ticket holders expect to spend \u00a3981 on average, across tickets, travel, accommodation, and outfits
\nThis exceeds both Taylor Swift\u2019s The Eras Tour (\u00a3848) and Oasis Live \u201825 (\u00a3766)
\nFans anticipate they\u2019ll spend \u00a3102 on official Together, Together tour merchandise, while nine in 10 will participate in a \u2018fan trend\u2019 on the day
\nSpending on live shows & concerts surged 14.0 per cent when tour tickets went on sale in January \u2013 an 11-month high
\nSign of the Dimes is part of the Barclays Consumer Spend report, which combines hundreds of millions\u00a0of customer transactions with consumer research to provide an in-depth view of spending trends<\/p>\n
New data from Barclays reveals that Harry Styles\u2019 upcoming Wembley shows are set to be a major cultural moment, as a million ticket holders flock to the capital city for the highly anticipated Together, Together tour. Kicking off on 12th June, fans are expected to spend an average of \u00a3981 to make the most of the experience, amounting to \u00a31.06 billion across the 12 concert dates1,2.<\/p>\n
With no other UK tour stops, and just one other European tour location in Amsterdam, the record-breaking feat marks the most performances by any artist in a single year at the north London venue3. \u00a0<\/p>\n
Harries set to outspend Swifties<\/p>\n
In 2024, Barclays predicted Taylor Swift\u2019s The Eras Tour would result in total UK consumer spending of \u00a3997 million, with \u2018Swifties\u2019 forking out \u00a3848 on average each, to see their idol at one of the 15 tour dates. Last year, UK spending on the Oasis Live \u201925 17 tour dates was expected to amount to \u00a31.06 billion, at \u00a3766 on average per fan.<\/p>\n
Both tours included four UK cities \u2013 unlike Harry Styles\u2019 Wembley residency. UK Together, Together tour spending averages out at \u00a388,254,000 per night \u2013 significantly higher than The Eras Tour (\u00a366,476,746) and Oasis Live \u201925 (\u00a362,199,025)4.<\/p>\n
\u00a0<\/p>\n
Taylor Swift\u2019s\u00a0The Eras Tour
\nOasis\u00a0Live ’25<\/p>\n
Harry Styles\u2019 Together, Together <\/p>\n
Average spend per ticket holder<\/p>\n
\u00a3848<\/p>\n
\u00a3766<\/p>\n
\u00a3981<\/p>\n
Average spend per night of tour<\/p>\n
\u00a366 million<\/p>\n
\u00a362 million<\/p>\n
\u00a388 million<\/p>\n
Total number of UK tour dates<\/p>\n
15<\/p>\n
17<\/p>\n
12<\/p>\n
Number of UK tour locations<\/p>\n
Four: Edinburgh, Liverpool, Cardiff, London<\/p>\n
Four: Cardiff, Manchester, London, Edinburgh<\/p>\n
One: London<\/p>\n
Total tour spending <\/p>\n
\u00a3997 million<\/p>\n
\u00a31.057 billion<\/p>\n
\u00a31.059 billion<\/p>\n
Golden opportunity for London<\/p>\n
London\u2019s hospitality and retail businesses are set to receive a major, and welcome, boost in June; three in five (60 per cent) industry leaders expect the summer\u2019s sporting, cultural and entertainment events to have a positive impact on their organisation.<\/p>\n
This comes as half of UK adults believe the concerts will boost London\u2019s tourism (50 per cent) and local businesses (48 per cent), with one in four (25 per cent) ticket holders travelling to London from another city or region to attend the show.<\/p>\n
Spending in Styles<\/p>\n
Barclays data shows that when tickets for the tour went on sale, spending on live shows & concerts reached an 11-month high (14.0 per cent), with transactions peaking on 30th January. Those attending report spending the greatest share of their event budget on their ticket, costing an average of \u00a3143.20. While 19 per cent said this was higher than planned, two thirds (66 per cent) would have been willing to pay more if needed in order to secure their spot.<\/p>\n
Other costs include accommodation (\u00a3141.20), transport (\u00a3103.10) and pre-event food and drinks (\u00a3103.10), while the average anticipated spend on official merchandise is \u00a3102.20. Three in 10 (29 per cent) fans will stay overnight in London the night before and\/or of the concert, and 28 per cent say they\u2019re planning other activities (e.g. sightseeing and exhibitions) while in the city.<\/p>\n
A Fine Line between fandom and finance<\/p>\n
Half (47 per cent) of UK consumers would rather spend on an experience than a material possession, and 39 per cent would be willing to travel to another country or city to see their favourite artist perform. Over one in four (27 per cent) Together, Together tour ticket holders view the concert as a once-in-a-lifetime experience they can justify spending on, and one in five (17 per cent) said \u201cFOMO\u201d (fear of missing out) played a part in their purchase. Meanwhile almost three quarters (74 per cent) believe getting tickets to sold-out or in-demand events now feels like a status symbol.<\/p>\n
Feather boas come out in force<\/p>\n
As seen with other global phenomena such as Taylor Swift\u2019s The Eras Tour (friendship bracelets and cowboy boots) and Pitbull\u2019s Party After Dark Tour (bald caps and suits), fans across the globe enjoy dressing up for their favourite artists. Nine in 10 (90 per cent) are planning to participate in a \u2018fan trend\u2019 when attending the Together, Together tour, with 63 per cent opting to wear a Harry Styles-themed look. A fifth (20 per cent) will make sure their outfits are coordinated with their friends and 22 per cent will create or exchange fan-made items with other Harry fans.<\/p>\n
Ahead of the event, 35 per cent intend to watch Harry Styles interviews, documentaries or concert footage, and 22 per cent will \u2013 or already have \u2013 entered a competition to win more tickets.<\/p>\n
Rich Robinson, Head of Hospitality and Leisure at Barclays, said: \u201cHarry Styles\u2019 Wembley residency is set to deliver a significant boost to London, with fans expected to spend across hospitality, retail and leisure as they make the most of their trip to the Capital. It also underlines consumers\u2019 growing appetite for memorable experiences, as people increasingly prioritise events that feel personal, meaningful and worth travelling for.\u201d<\/p>\n
Tom Corbett, Managing Director of Sponsorship and Client Experience at Barclays, said: \u201cThis tour shows just how powerful live entertainment can be, benefitting consumers and businesses alike. \u2018Concert tourism\u2019 is on the rise because of the extent to which people value unique, shared experiences \u2013 so much so, that they\u2019re willing to invest in them even when cutting back elsewhere, and to travel to see their favourite artists perform.\u201d<\/p>\n
Notes to Editors<\/p>\n
Across its issuing and acquiring businesses, Barclays sees nearly 40 per cent of the nation\u2019s credit and debit card transactions, which provides us with unique insight into UK consumer spending.<\/p>\n
The consumer research referenced in this press release was conducted between 28th April and 1st May 2026, by Opinium Research on behalf of Barclays. There were 2,000 respondents, providing a representative sample of UK consumers by age, gender, region, and income group. In addition, a further 200 Together, Together Wembley ticket holders were surveyed, to capture insights specific to fans attending the tour.<\/p>\n
For more information, please contact Dee Fallon deirdre.fallon@barclays.com<\/a>.<\/p>\n 1 Total spending calculation<\/p>\n Total capacity of all Wembley Together, Together dates: 90,000 x 12 \u2013 1,080,000 (Source: Wembley Park<\/a>) 2 This number represents the mean spend on tickets, travel, accommodation, outfits, and other expenses.<\/p>\n
\nAverage expected spending by fans attending Together, Together tour: \u00a3980.60 (Source: Barclays Sign of the Dimes research)
\nTotal expected spending across all UK tour dates (1,080,000 x \u00a3980.60) = \u00a31,059,048,000<\/p>\n