{"id":47016,"date":"2026-05-24T00:57:09","date_gmt":"2026-05-24T00:57:09","guid":{"rendered":"https:\/\/www.europesays.com\/britain\/47016\/"},"modified":"2026-05-24T00:57:09","modified_gmt":"2026-05-24T00:57:09","slug":"grey-market-toyota-century-suv-costs-737000-in-russia-more-than-a-rolls-royce-cullinan","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/britain\/47016\/","title":{"rendered":"Grey-Market Toyota Century SUV Costs $737,000 In Russia, More Than A Rolls-Royce Cullinan"},"content":{"rendered":"<p class=\"lead\">\n                            Parallel import pricing in Russia has turned the Century SUV into the most expensive way to drive a Toyota anywhere                        <\/p>\n<p>                            <img loading=\"lazy\" decoding=\"async\" class=\"ingallery no-lazy img-center\" src=\"https:\/\/www.europesays.com\/britain\/wp-content\/uploads\/2026\/05\/Toyota-Century-SUV-1-copy-copy-1024x576.jpg\"   alt=\" Grey-Market Toyota Century SUV Costs $737,000 In Russia, More Than A Rolls-Royce Cullinan\" width=\"2500\" height=\"1407\"\/>                        <\/p>\n<p>                            <a href=\"https:\/\/www.google.com\/preferences\/source?q=carscoops.com\" target=\"_blank\" rel=\"noopener noreferrer nofollow\"><br \/>\n                                <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.europesays.com\/britain\/wp-content\/uploads\/2026\/05\/google_preferred_source_badge_dark_en.png\" width=\"338\" height=\"107\" alt=\"Add Carscoops as preferred source on Google\"\/><br \/>\n                            <\/a><\/p>\n<p>A used 2024 Century SUV with low mileage is listed for sale in Russia.<\/p>\n<p>It is more expensive than similar examples of the Rolls-Royce Cullinan.<\/p>\n<p>The electrified model is the most luxurious SUV ever built by Toyota.<\/p>\n<p>The <a href=\"https:\/\/www.carscoops.com\/tag\/toyota-century-suv\/\" rel=\"nofollow noopener\" target=\"_blank\">Century SUV<\/a> is the closest thing Toyota builds to a Rolls-Royce Cullinan, and the pinnacle of Japanese automotive luxury in the process. It starts at \u00a527,000,000 ($169,900) in Japan, but a dealer in Russia, evidently undeterred by math, wants more than four times that for a lightly used one brought in through the gray market.<\/p>\n<p>The <a href=\"https:\/\/www.carscoops.com\/tag\/used-cars\" rel=\"nofollow noopener\" target=\"_blank\">model<\/a> in question is a left-hand-drive 2024 Century SUV with a single owner and 2,100 km (1,300 miles) on the clock. It features a full black exterior and rides on 22-inch alloy wheels with red brake calipers.<\/p>\n<p>More: <a href=\"https:\/\/www.carscoops.com\/2026\/03\/toyota-century-showroom\/\" rel=\"nofollow noopener\" target=\"_blank\">Century Stayed In The Background For Decades, Now It Has A Front Window<\/a><\/p>\n<p>Step inside and the spec sheet reads about how you\u2019d expect for the segment. Brown leather throughout, Alcantara on the headliner, four individual seats rather than five. The rear pair get the full treatment, massage, ventilation, heat, electric legrests, screens, the works. Add a premium audio setup, a glass roof, four-zone climate, and a glass partition separating the passenger compartment from the cargo area. One thing it does not have, is the <a href=\"https:\/\/www.carscoops.com\/2025\/06\/toyotas-flagship-suv-shields-occupants-from-preying-eyes\/\" rel=\"nofollow noopener\" target=\"_blank\">dimming rear windows that arrived with the 2025 update<\/a>.<\/p>\n<p>                <img decoding=\"async\" alt=\"\" class=\"lazy \" src=\"https:\/\/www.europesays.com\/britain\/wp-content\/uploads\/2026\/05\/arrow.png\" data-type=\"inarticle-image\"\/><br \/>\n                <img decoding=\"async\" alt=\"\" class=\"lazy \" src=\"https:\/\/www.europesays.com\/britain\/wp-content\/uploads\/2026\/05\/arrow.png\" data-type=\"inarticle-image\"\/><\/p>\n<p>Royal Motors<\/p>\n<p>The Century SUV is based on Toyota\u2019s TNGA-K architecture powered by a 3.5-liter V6 <a href=\"https:\/\/www.carscoops.com\/tag\/PHEVs\" rel=\"nofollow noopener\" target=\"_blank\">plug-in hybrid<\/a> powertrain generating a combined 406 hp (303 kW \/ 412 PS). Drive routes through an e-CVT and Toyota\u2019s E-Four Advanced all-wheel-drive setup. The 21.3 kWh battery is good for 69 km (43 miles) of electric-only running.<\/p>\n<p>A Toyota For Rolls-Royce Money<\/p>\n<p>The listing on <a href=\"https:\/\/auto.ru\/cars\/used\/sale\/toyota\/century\/1131879809-b0b17311\/?utm_referrer=https%3A%2F%2Fauto.ru%2Fcars%2Fused%2Fsale%2Ftoyota%2Fcentury%2F1131879809-b0b17311%2F\" rel=\"nofollow noopener\" target=\"_blank\">Auto.ru<\/a>, spotted by <a href=\"https:\/\/daily-motor.ru\/autonews\/173979\" rel=\"nofollow noopener\" target=\"_blank\">Daily Motor<\/a>, places the car at Royal Motors in Moscow. Parallel imports remain a thin and lucrative pipeline into Russia, and the dealer has priced this one accordingly. The asking figure is 52,900,000 rubles, or nearly $737,000 at current exchange rates.<\/p>\n<p>                <img decoding=\"async\" alt=\"\" class=\"lazy \" src=\"https:\/\/www.europesays.com\/britain\/wp-content\/uploads\/2026\/05\/arrow.png\" data-type=\"inarticle-image\"\/><br \/>\n                <img decoding=\"async\" alt=\"\" class=\"lazy \" src=\"https:\/\/www.europesays.com\/britain\/wp-content\/uploads\/2026\/05\/arrow.png\" data-type=\"inarticle-image\"\/><\/p>\n<p><a href=\"https:\/\/royalmotors.ru\/product\/toyota-century-2024-8584625\/\" rel=\"nofollow noopener\" target=\"_blank\">Royal Motors<\/a><\/p>\n<p>That works out to 4.4 times what Toyota charges for the Century SUV in <a href=\"https:\/\/www.carscoops.com\/tag\/Japan\" rel=\"nofollow noopener\" target=\"_blank\">Japan<\/a>. It also clears the going rate for a lightly used Rolls-Royce Cullinan Series II on the Russian market. Whether anyone in Moscow\u2019s upper tax bracket actually writes the check for the privilege of being seen in a Century is another matter.<\/p>\n<p>More: <a href=\"https:\/\/www.carscoops.com\/2025\/12\/toyota-century-sedan-gets-first-update-in-years-and-a-huge-price-hike\/\" rel=\"nofollow noopener\" target=\"_blank\">The 2026 Century Broke Up With Toyota And Sent The Bill To Buyers<\/a><\/p>\n<p>Interestingly, we found <a href=\"https:\/\/auto.ru\/cars\/used\/sale\/toyota\/century\/1128815037-d7fe112e\/\" rel=\"nofollow noopener\" target=\"_blank\">another listing<\/a> of a left-hand-drive 2025 Century SUV from a dealer called AutoKing with a bi-tone livery and a lower price tag of 38,500,076 Russian rubles ($541,500). The cheapest model with a Century badge in Russia is a classic first-generation sedan from 1982, currently listed for 6,500,000 Russian rubles ($91,400).<\/p>\n<p>        <a href=\"https:\/\/www.carscoops.com\/wp-content\/uploads\/2026\/05\/Toyota-Century-SUV-2-copy.jpg\" data-type=\"inarticle-image-block\" rel=\"nofollow noopener\" target=\"_blank\"> &#13;<br \/>\n            &#13;<br \/>\n                &#13;<br \/>\n                    <img loading=\"lazy\" decoding=\"async\" class=\"lazy \"   alt=\" Grey-Market Toyota Century SUV Costs $737,000 In Russia, More Than A Rolls-Royce Cullinan\" width=\"2500\" height=\"1406\" src=\"https:\/\/www.europesays.com\/britain\/wp-content\/uploads\/2026\/05\/Toyota-Century-SUV-2-copy-1024x576.jpg\" data-type=\"inarticle-image\"\/>&#13;<br \/>\n                &#13;<br \/>\n            &#13;<br \/>\n        <\/a>  <\/p>\n","protected":false},"excerpt":{"rendered":"Parallel import pricing in Russia has turned the Century SUV into the most expensive way to drive a&hellip;\n","protected":false},"author":2,"featured_media":47017,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[20731],"tags":[23538,23539,20991,23540,1238,484,16047,23541,23542,23543],"class_list":["post-47016","post","type-post","status-publish","format-standard","has-post-thumbnail","category-rolls-royce","tag-century","tag-dealers","tag-hybrids","tag-phev","tag-rolls-royce","tag-russia","tag-suv","tag-toyota-century","tag-toyota-century-suv","tag-used-cars"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@UnitedKingdom\/116626839779760823","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/britain\/wp-json\/wp\/v2\/posts\/47016","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/britain\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/britain\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/britain\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/britain\/wp-json\/wp\/v2\/comments?post=47016"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/britain\/wp-json\/wp\/v2\/posts\/47016\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/britain\/wp-json\/wp\/v2\/media\/47017"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/britain\/wp-json\/wp\/v2\/media?parent=47016"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/britain\/wp-json\/wp\/v2\/categories?post=47016"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/britain\/wp-json\/wp\/v2\/tags?post=47016"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}