![\"A](\"https:\/\/www.europesays.com\/britain\/wp-content\/uploads\/2026\/05\/f4c535a3d85724a24386f52b5d6af877.jpeg\")
Image source: Getty Images <\/p>\n Image source: Getty Images <\/p>\n
In the month of March 2026, the three most popular FTSE 100 stocks on The motley Fool UK were Aviva (LSE: AV), Diageo (LSE: DGE) and BAE Systems (LSE: BA.). The metric I\u2019m using for \u2018popular\u2019 here is sessions, that is, the number of times an article has been opened. So essentially, folks are clicking on this site to read about these three more than any other Footsie stocks.<\/p>\n
I was curious to see which of the three ChatGPT liked the look of \u2013 and whether I agreed or disagreed with its choice. Here are the results.<\/p>\n
Question: \u201cWhich stock should I buy: Aviva, Diageo or BAE Systems?\u201d<\/p>\n
Before taking a look at the answer, I should mention that using ChatGPT is more for fun than anything else. It\u2019s not a financial advisor and shouldn\u2019t be relied on as one. Also, I\u2019ve had to make the somewhat time-consuming task of checking all the details in the following table so there aren\u2019t any hallucinations as it can come up with some howlers.<\/p>\n
With that out of the way, let\u2019s take a look!<\/p>\n
\ufffd\ufffd <\/p>\n
BAE Systems \u2014 Best for growth <\/p>\n
+ momentum<\/p>\n
\ufffd\ufffd <\/p>\n
Diageo \u2014 Turnaround \/ value play<\/p>\n
\ufffd\ufffd <\/p>\n
Aviva \u2014 Income \/ steady dividend<\/p>\n
Strong earnings: profit up ~12% and <\/p>\n
record order backlog (\u00a383bn)<\/p>\n
Facing weak demand and guidance <\/p>\n
cuts, especially in the US<\/p>\n
Insurance = typically stable <\/p>\n
cash flow + dividends<\/p>\n
Benefiting from a global surge in <\/p>\n
defence spending (Ukraine, NATO <\/p>\n
budgets, etc)<\/p>\n
Dividend cut + falling sales \u2192 <\/p>\n
investor confidence hit<\/p>\n
Less exciting growth than <\/p>\n
defence<\/p>\n
Analysts broadly rate it a \u201cmoderate <\/p>\n
buy\u201d with upside targets in the \u00a320+ <\/p>\n
range<\/p>\n
Some see it as undervalued after <\/p>\n
a big drop<\/p>\n
Benefits from higher interest <\/p>\n
rates (improves returns on investments)<\/p>\n
Shares already up strongly in 2026 <\/p>\n
and near highs<\/p>\n
What\u2019s its number one pick? BAE Systems \u2013 ChatGPT reckons it\u2019s the best overall package.<\/p>\n
The stocks <\/p>\n
For my money, I can see why there\u2019s so much attention on Diageo these days. It\u2019s a great company with great brands and the share price is down 67%. If there\u2019s a stock that\u2019s going to have people say \u2018of course that was a time to buy the dip\u2018 in a few years\u2019 time then this very well could be it.<\/p>\n
The other side of the coin is that we are very much in uncharted territory when it comes to changing consumer habits. Maybe people are going to turn off alcohol the same way they did for cigarettes. That\u2019s the fear, anyway.<\/p>\n
The reasons Aviva is a popular stock nowadays is almost the opposite. The share price has been on a terrific run \u2013 shareholders could have tripled a stake since 2020. It\u2019s also paying some of the highest dividends on the FTSE 100. What\u2019s not to love?<\/p>\n
Valuation might be one drawback. The price-to-earnings ratio of 24 is high for the sector. Folks don\u2019t tend to look towards insurers for stocks with high expectations of growth for the future.<\/p>\n
Worth it? <\/p>\n
As for the last choice, BAE Systems has been a popular stock on this website for years, and I\u2019m not surprised. Defence manufacturing is one area where Britain is still world-class, and the huge shifts in government spending have given the firm a record order backlog that has just increased past the \u00a380bn mark.<\/p>\n
It\u2019s been a strange period for geopolitics, in fairness. If a more peaceful few years are coming (as I\u2019m sure we\u2019re all hoping for) then this could impact the stock negatively. And it must be said, that\u2019s an ethical reason some may wish to steer clear too.<\/p>\n
As for my own choice, I actually own all three already. And in the case of BAE Systems, the stock has grown to a large enough part of my portfolio that I\u2019m not thinking about buying more to become overexposed. To a new investor though? I think it\u2019s worth considering.<\/p>\n
The post I asked ChatGPT if I should buy Aviva, Diageo or BAE Systems stock and it said\u2026<\/a> appeared first on The Motley Fool UK<\/a>.<\/p>\n More reading<\/p>\n John Fieldsend has positions in Aviva Plc, BAE Systems, and Diageo Plc. The Motley Fool UK has recommended BAE Systems and Diageo Plc. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.<\/a><\/p>\n Motley Fool UK 2026<\/p>\n","protected":false},"excerpt":{"rendered":"Image source: Getty Images In the month of March 2026, the three most popular FTSE 100 stocks on…\n","protected":false},"author":2,"featured_media":43812,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[21224],"tags":[16774,21234,8160,4110,12357],"class_list":["post-47037","post","type-post","status-publish","format-standard","has-post-thumbnail","category-bae","tag-aviva","tag-bae","tag-bae-systems","tag-diageo","tag-stock"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@UnitedKingdom\/116627024343998316","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/britain\/wp-json\/wp\/v2\/posts\/47037","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/britain\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/britain\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/britain\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/britain\/wp-json\/wp\/v2\/comments?post=47037"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/britain\/wp-json\/wp\/v2\/posts\/47037\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/britain\/wp-json\/wp\/v2\/media\/43812"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/britain\/wp-json\/wp\/v2\/media?parent=47037"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/britain\/wp-json\/wp\/v2\/categories?post=47037"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/britain\/wp-json\/wp\/v2\/tags?post=47037"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}