The retailer has seen sales rise 8.8% in the 12 weeks to 17 May and has overtaken Morrisons.\u00a0 This growth underscores continued customer confidence in the discounter\u2019s value-led proposition, solidifying its position as a destination for the weekly shop.<\/p>\n
The achievement marks a major milestone in Lidl GB\u2019s sustained expansion since opening its first store in 1994. With more than 3 in 5 households now shopping at Lidl, the discounter has secured over \u00a3661 million in switching gains5 from customers moving from competitors over the last year.<\/p>\n
Top 6<\/p>\n
Tesco
\nSainsbury\u2019s
\nAsda
\nAldi
\nLidl
\nMorrisons<\/p>\n
Ryan McDonnell, CEO of Lidl GB, said: \u201cBecoming Great Britain\u2019s fifth\u2011largest supermarket is a significant milestone and a clear indication of the momentum we have built. As customer expectations shift, households are looking for value they can rely on without compromising on quality, and we remain laser-focused on delivering exactly that.<\/p>\n
\u201cAchieving this is a testament to the dedication of our colleagues, whose hard work delivers for our customers every single day. As we move forward with our ambitious expansion plans, we\u2019ll bring great value and quality products to even more communities across Great Britain.\u201d<\/p>\n
Lidl GB has maintained its position as Britain\u2019s fastest-growing bricks-and-mortar retailer for 35 months. Driving this momentum is the discounter\u2019s More to Value proposition.<\/p>\n
Focused on great quality and freshness at consistently low prices, it is backed by its commitment to long-term sourcing and support for local communities, ensuring customers get trusted value without compromise.<\/p>\n
Twenty-five years ago, the retailer accounted for just 1.4% of the market, behind long gone names such as Safeway, Somerfield and Kwiksave.<\/p>\n