{"id":53868,"date":"2026-06-01T18:58:41","date_gmt":"2026-06-01T18:58:41","guid":{"rendered":"https:\/\/www.europesays.com\/britain\/53868\/"},"modified":"2026-06-01T18:58:41","modified_gmt":"2026-06-01T18:58:41","slug":"diageo-wins-technology-award-for-its-spirits-platform","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/britain\/53868\/","title":{"rendered":"Diageo wins technology award for its spirits platform"},"content":{"rendered":"<p>Diageo has won this year\u2019s Gartner Power of the Profession Award for Technology Innovation. It won for its Spirits Intelligence Platform, an AI-driven mechanism which derives crucial data from a cask as it ages to help inform yield, allocation and long-term value.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-715089 size-medium aligncenter\" src=\"https:\/\/www.europesays.com\/britain\/wp-content\/uploads\/2026\/06\/iStock-944869054-1-1024x683-1-1-1-640x427.jpg\" alt=\"Diageo has won this year\u2019s Gartner Power of the Profession Award for Technology Innovation. It won for its Spirits Intelligence Platform, an AI-driven mechanism which derives crucial data from a cask as it ages to help inform yield, allocation and long-term value.\" width=\"640\" height=\"427\"  \/><\/p>\n<p>The Gartner Innovation Awards are the world\u2019s leading competition that recognises organisations for achieving outstanding, quantifiable business performance through innovation in supply chain and operations.<\/p>\n<p>The judges described Diageo\u2019s SIP as a \u201cgame changer\u201d that is delivering significant measurable business value.<\/p>\n<p>Such is the proven value of SIP that is being rolled out across Diageo\u2019s global spirits portfolio.<\/p>\n<p>Developed initially from Diageo\u2019s position as the biggest distiller of Scotch Whisky, the technology has transformed spirit maturation into a data-driven, scalable and sustainable growth capability at the same time as preserving the traditional craft skills that are the cornerstone of quality spirits.<\/p>\n<p>The power of AI<\/p>\n<p>Powered by AI, the platform integrates cask-level data, predictive modelling and decision intelligence to optimise yield, allocation and long-term value across Diageo\u2019s global matured spirits portfolio.<\/p>\n<p>It was developed initially for Scotch, of which <a href=\"https:\/\/www.diageo.com\/en\" rel=\"nofollow noopener\" target=\"_blank\">Diageo<\/a> has more than 10 million oak casks of spirit quietly ageing in 300 locations until ready for blending.<\/p>\n<p>Each cask is given a QR code, to which data is derived and analysed throughout its life from first fill to retirement, with performance criteria such as rate of loss through evaporation being measured at every stage.<\/p>\n<p>That generated is used in predictive modelling and decision intelligence to optimise yield, allocation and long-term value across Diageo\u2019s global matured spirits portfolio.<\/p>\n<p>It can even point to which warehouse is best suited for the optimum maturing of spirit for a single malt whisky.<\/p>\n<p>Improvements across Diageo portfolio<\/p>\n<p>Diageo says: \u201cThrough enhanced visibility, improved capital allocation and more precise long-term planning, SIP has delivered measurable performance improvements across Diageo\u2019s maturation network.<\/p>\n<p>\u201cThe platform has established a robust digital and data foundation that positions the company to unlock further value in the years ahead, enabling growth, protecting long-term asset value and strengthening financial performance\u201d.<\/p>\n<p>Ewan Andrew, Diageo\u2019s president of global supply and procurement, said: \u201cThis is a standout example of Diageo innovation and a central pillar of our digital transformation, ensuring Diageo remains at the forefront of modern Scotch and spirits production.\u201d<\/p>\n<p>Related news<\/p>\n<p>\n                                <a href=\"https:\/\/www.thedrinksbusiness.com\/2026\/05\/diageo-reshuffle-gathers-pace-under-sir-dave-lewis\/\" rel=\"nofollow noopener\" target=\"_blank\"><br \/>\n                                    Diageo reshuffle gathers pace under Sir Dave Lewis<br \/>\n                                <\/a>\n                            <\/p>\n<p>\n                                <a href=\"https:\/\/www.thedrinksbusiness.com\/2026\/05\/diageo-beats-expectations-as-early-signs-of-turnaround-emerge\/\" rel=\"nofollow noopener\" target=\"_blank\"><br \/>\n                                    Diageo beats expectations as early signs of turnaround emerge<br \/>\n                                <\/a>\n                            <\/p>\n<p>\n                                <a href=\"https:\/\/www.thedrinksbusiness.com\/2026\/04\/doors-open-at-diageos-us415m-alabama-site\/\" rel=\"nofollow noopener\" target=\"_blank\"><br \/>\n                                    Doors open at Diageo\u2019s US$415m Alabama site<br \/>\n                                <\/a>\n                            <\/p>\n","protected":false},"excerpt":{"rendered":"Diageo has won this year\u2019s Gartner Power of the Profession Award for Technology Innovation. It won for its&hellip;\n","protected":false},"author":2,"featured_media":53869,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[21250],"tags":[4110,11627,22991],"class_list":["post-53868","post","type-post","status-publish","format-standard","has-post-thumbnail","category-diageo","tag-diageo","tag-scotch-whisky","tag-spirits"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@UnitedKingdom\/116676388678097738","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/britain\/wp-json\/wp\/v2\/posts\/53868","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/britain\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/britain\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/britain\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/britain\/wp-json\/wp\/v2\/comments?post=53868"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/britain\/wp-json\/wp\/v2\/posts\/53868\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/britain\/wp-json\/wp\/v2\/media\/53869"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/britain\/wp-json\/wp\/v2\/media?parent=53868"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/britain\/wp-json\/wp\/v2\/categories?post=53868"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/britain\/wp-json\/wp\/v2\/tags?post=53868"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}