Velo<\/a> nicotine pouches and Vuse vaping devices, while traditional cigarette volumes continue to decline globally.<\/p>\nCEO Tadeu Marroco said the company remains on track to meet its full-year targets.<\/p>\n
\u201cI am pleased that our full-year delivery remains firmly on track. We are continuing to drive good momentum and are confident in our ability to sustainably deliver our mid-term algorithm and strong cash returns for shareholders.\u201d<\/p>\n
BAT said Velo continued to perform strongly across its markets, helping the company extend its leadership position in the fast-growing Modern Oral category. The group reported gains in volume share and said Velo Plus was delivering \u201cexcellent results\u201d in the US.<\/p>\n
In new categories, revenue growth is accelerating, and we now expect to deliver mid-teens for 2026. We continue to prioritise investment in our most profitable value pools, driving strong contribution growth<\/p>\n
\u2014 \u00a0Tadeu Marroco, British American Tobacco CEO<\/p>\n
Marroco said the category was becoming an increasingly important growth driver for the business.<\/p>\n
\u201cVelo continues its excellent performance across all three regions. We further extended our global category volume share leadership in Modern Oral, the fastest-growing new category with the lowest risk profile relative to cigarettes.\u201d<\/p>\n
The group also reported improving momentum in vapour products. Vuse increased its share in key markets, supported by strong performance in the US, which BAT described as the world\u2019s largest vapour market.<\/p>\n
\u201cIn Vapour, I am encouraged by improving performance in the US, the world\u2019s largest vapour market, while continuing to build a premium segment with Vuse Ultra in other key markets,\u201d said the CEO.<\/p>\n
Growth in new categories helped offset pressure from declining cigarette volumes. BAT now expects global cigarette industry volumes to fall by about 2.5% this year, compared with its earlier forecast of a 2% decline.<\/p>\n
The US remained the group\u2019s strongest market, with revenue and profit growth driven by combustibles, nicotine pouches and vapour products. BAT said it expects performance in the market to be stronger in the first half of the year.<\/p>\n
Marroco said the company was continuing to focus investment on its smoke-free portfolio.<\/p>\n
\u201cIn new categories, revenue growth is accelerating, and we now expect to deliver mid-teens for 2026. We continue to prioritise investment in our most profitable value pools, driving strong contribution growth.\u201d<\/p>\n
BAT maintained its full-year guidance and said it remains on track to reduce debt to its target range by year-end while continuing shareholder returns, including a planned \u00a31.3bn share buyback programme.<\/p>\n","protected":false},"excerpt":{"rendered":"British American Tobacco (BAT) has raised its growth expectations for its smoke-free products business after strong demand for…\n","protected":false},"author":2,"featured_media":54433,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[20745],"tags":[20774,26767,20030,26770,9602,26768,8738,26771,26766,21323,26765,26769],"class_list":["post-54432","post","type-post","status-publish","format-standard","has-post-thumbnail","category-british-american-tobacco","tag-bat","tag-bat-smoke-free-growth","tag-british-american-tobacco","tag-cigarette-volume-decline","tag-nicotine","tag-nicotine-pouches-market","tag-smoking","tag-us-tobacco-industry","tag-vape","tag-velo","tag-vuse","tag-vuse-vaping-devices"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@UnitedKingdom\/116680387599526096","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/britain\/wp-json\/wp\/v2\/posts\/54432","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/britain\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/britain\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/britain\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/britain\/wp-json\/wp\/v2\/comments?post=54432"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/britain\/wp-json\/wp\/v2\/posts\/54432\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/britain\/wp-json\/wp\/v2\/media\/54433"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/britain\/wp-json\/wp\/v2\/media?parent=54432"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/britain\/wp-json\/wp\/v2\/categories?post=54432"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/britain\/wp-json\/wp\/v2\/tags?post=54432"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}