Unilever is aggressively accelerating its investments in India to capture the country\u2019s rapid consumer shift toward premiumization, global CEO Fernando Fernandez announced at the dbAccess Global Consumer Conference.<\/p>\n
Acknowledging that the consumer goods giant was slow to capitalize on China\u2019s historic consumption boom, Fernandez stated that Unilever is adopting a highly proactive approach in India. The company is actively restructuring and scaling its portfolio to align with evolving, high-margin market demands.<\/p>\n
India is already an indispensable pillar for the multinational corporation, contributing roughly 16% to Unilever\u2019s global revenue. Describing the Indian market as an \u201cexponential\u201d opportunity over the next ten years, Fernandez highlighted the country as a central driver in Unilever\u2019s multi-year portfolio transformation.<\/p>\n
As the Indian market matures, Unilever plans to introduce its highly successful, digitally native international premium labels, including Nutrafol, Hourglass, K18, and Liquid I.V.<\/p>\n
The company is banking heavily on Hindustan Unilever\u2019s recent \u20b93,000 crore acquisition of skincare and haircare brand Minimalist. Executives view the brand as a launchpad to capture India’s premium science-backed beauty market, with long-term plans to scale it across other Asian territories.<\/p>\n
Strengthening its localized innovation capabilities, Unilever recently established a dedicated fragrance hub in Mumbai. The facility is tasked with formulating advanced products tailored specifically for both Indian consumer palettes and global export markets.<\/p>\n
The ramped-up focus signals a definitive shift in Unilever’s corporate play. By backing innovation-led, premium categories, the company aims to insulate its margins from raw material volatility in mass segments while anchoring its long-term corporate growth to India’s rising middle-class disposable income.<\/p>\n","protected":false},"excerpt":{"rendered":"Unilever is aggressively accelerating its investments in India to capture the country\u2019s rapid consumer shift toward premiumization, global…\n","protected":false},"author":2,"featured_media":55310,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[20694],"tags":[26676,4199,26681,22727,26678,26683,26685,26682,24435,26684,4198,26677,26675,2542,42,26679,1372,26680,12213],"class_list":["post-55309","post","type-post","status-publish","format-standard","has-post-thumbnail","category-unilever","tag-ad-tech","tag-advertising","tag-creative-work","tag-customer-experience","tag-digital-marketing","tag-emerging-trends","tag-expert-opinions","tag-industry-insights","tag-influencer-marketing","tag-innovative-strategies","tag-marketing","tag-martech","tag-media-news","tag-mena","tag-middle-east","tag-pr-news","tag-startups","tag-technology-trends","tag-unilever"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@UnitedKingdom\/116686455068696829","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/britain\/wp-json\/wp\/v2\/posts\/55309","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/britain\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/britain\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/britain\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/britain\/wp-json\/wp\/v2\/comments?post=55309"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/britain\/wp-json\/wp\/v2\/posts\/55309\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/britain\/wp-json\/wp\/v2\/media\/55310"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/britain\/wp-json\/wp\/v2\/media?parent=55309"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/britain\/wp-json\/wp\/v2\/categories?post=55309"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/britain\/wp-json\/wp\/v2\/tags?post=55309"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}