{"id":70406,"date":"2026-06-25T17:11:10","date_gmt":"2026-06-25T17:11:10","guid":{"rendered":"https:\/\/www.europesays.com\/britain\/70406\/"},"modified":"2026-06-25T17:11:10","modified_gmt":"2026-06-25T17:11:10","slug":"unilever-brings-house-of-fresh-and-new-york-sweat-club-by-rexona-to-fifa-world-cup-2026","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/britain\/70406\/","title":{"rendered":"Unilever Brings House of Fresh\u2122 and New York Sweat Club by Rexona to FIFA World Cup 2026\u2122"},"content":{"rendered":"

NEW YORK, 18th June 2026 \u2013 Unilever\u2019s House of Fresh\u2122 opened its doors in New York City over FIFA World Cup 2026\u2122 opening weekend, kicking off the tournament with the launch of New York Sweat Club by Rexona (known as Sure and Degree in select markets) \u2013 a creator-first football experience built to turn participation into content, conversation and culture. Designed as a social-first football playground, the space features a 3v3 LED football pitch, dedicated content production stations and immersive programming that brings football culture to life.\u00a0<\/p>\n

\"\"Roberto Carlos playing against creator and House of Fresh entrance<\/p>\n

Hundreds of creators from around the world gathered at the space, making New York the latest stage for House of Fresh\u2122, Unilever\u2019s global platform connecting brands with modern football fandom.<\/p>\n

Saturday\u2019s launch brought the energy of Brazil to New York City, headlined by FIFA World Cup\u2122 winner Roberto Carlos. The Brazilian football legend lit up the pitch with skills challenges and creator meet-and-greets, while the NY Samba Club filled the venue with the rhythm and energy of Brazil\u2019s football culture.<\/p>\n

Momentum continued on Sunday as Manchester City Women\u2019s forward and Brazil international Kerolin joined fans and creators on the pitch. The day also featured New York City Football Club, the city\u2019s largest football community group, competing for tickets to the France vs. Senegal FIFA World Cup\u2122 match courtesy of Rexona.<\/p>\n

The program ran for four days and featured appearances from former England international and broadcaster Daniel Sturridge, former Premier League goalkeeper Ben Foster, former professional footballer Ben Tozer, former NBA champion JaVale McGee, DJ Austin Millz and a full takeover from global football media brand Rising Ballers. Throughout the four-day program, fans and creators had opportunities to win FIFA World Cup\u2122 tickets while creating content from the New York Sweat Club space.<\/p>\n

Hundreds of creators from around the world gathered at the space, making New York the latest stage for House of Fresh\u2122, Unilever\u2019s global platform connecting brands with modern football fandom.<\/p>\n

Saturday\u2019s launch brought the energy of Brazil to New York City, headlined by FIFA World Cup\u2122 winner Roberto Carlos. The Brazilian football legend lit up the pitch with skills challenges and creator meet-and-greets, while the NY Samba Club filled the venue with the rhythm and energy of Brazil\u2019s football culture.<\/p>\n

Momentum continued on Sunday as Manchester City Women\u2019s forward and Brazil international Kerolin joined fans and creators on the pitch. The day also featured New York City Football Club, the city\u2019s largest football community group, competing for tickets to the France vs. Senegal FIFA World Cup\u2122 match courtesy of Rexona.<\/p>\n

The program ran for four days and featured appearances from former England international and broadcaster Daniel Sturridge, former Premier League goalkeeper Ben Foster, former professional footballer Ben Tozer, former NBA champion JaVale McGee, DJ Austin Millz and a full takeover from global football media brand Rising Ballers. Throughout the four-day program, fans and creators had opportunities to win FIFA World Cup\u2122 tickets while creating content from the New York Sweat Club space.<\/p>\n

\"\"Daniel Sturridge, former England international<\/p>\n

\u201cAs the Official Personal Care Sponsor of the FIFA World Cup 2026\u2122, Rexona is committed to bringing fans closer to the game. New York Sweat Club turns football culture into a live experience, connecting creators, athletes and fans through competition, content and community. It\u2019s how we\u2019re bringing our \u2018It Won\u2019t Let You Down\u2019 platform to life, creating unforgettable moments inspired by the world\u2019s biggest tournament.\u201d Ben Curtis, Rexona Global Brand Vice President.<\/p>\n

As the Official Personal Care Sponsor of the FIFA World Cup 2026\u2122, Unilever created House of Fresh\u2122 to engage modern football fans through live experiences, creator content and social storytelling.<\/p>\n

Operating across New York, Miami and Mexico City, the platform brings together creators, athletes, media and fans through immersive activations from Rexona, Dove Men+Care, Dove and AXE, designed to inspire participation, conversation and cultural relevance throughout the tournament.<\/p>\n

\u201cHouse of Fresh\u2122 is our way of bringing Unilever\u2019s Personal Care brands together with football culture through experiences built for today\u2019s attention economy, where the most powerful moments live both in person and online. Across New York, Miami and Mexico City, we\u2019re creating experiences that connect creators, athletes, media and fans in meaningful and unexpected ways. Built for a generation that experiences the game across physical and digital worlds, the platform is designed to create memorable content that travels far beyond the experience itself.\u201d Sarah Potter, Global Influencer and Media Director, Personal Care, Unilever.<\/p>\n

\"\"<\/p>\n","protected":false},"excerpt":{"rendered":"NEW YORK, 18th June 2026 \u2013 Unilever\u2019s House of Fresh\u2122 opened its doors in New York City over…\n","protected":false},"author":2,"featured_media":70407,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[20694],"tags":[10474,12532,5007,187,1033,9548,29954,32403,26725,12213,28023],"class_list":["post-70406","post","type-post","status-publish","format-standard","has-post-thumbnail","category-unilever","tag-agency","tag-awards","tag-brands","tag-campaign","tag-events","tag-fifa","tag-house-of-fresh","tag-new-york-sweat-club","tag-rexona","tag-unilever","tag-world-cup-2026"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@UnitedKingdom\/116811863393279417","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/britain\/wp-json\/wp\/v2\/posts\/70406","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/britain\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/britain\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/britain\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/britain\/wp-json\/wp\/v2\/comments?post=70406"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/britain\/wp-json\/wp\/v2\/posts\/70406\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/britain\/wp-json\/wp\/v2\/media\/70407"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/britain\/wp-json\/wp\/v2\/media?parent=70406"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/britain\/wp-json\/wp\/v2\/categories?post=70406"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/britain\/wp-json\/wp\/v2\/tags?post=70406"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}