The restructuring is carried out under a transformation programme called Fit2Win, launched in 2025. The initiative is designed to make the organisation more agile, cost disciplined, and digitally focused. BAT expects it to generate approximately \u00a3600 million in annual cost savings by the end of 2028.<\/p>\n
“We are building a future-ready organisation that is more agile, cost disciplined and technology enabled,\u201d Chief Executive Tadeu Marroco. \u201cFit2Win is central to this ambition, strengthening how we operate and our ability to compete in a rapidly evolving environment. These changes affect many of our colleagues, and we are focused on supporting them through this transition with care and respect, as we position the business for the future.”<\/p>\n
Employee notification and labour compliance<\/p>\n
BAT said the majority of affected employees have already been formally notified, with remaining consultations being conducted in compliance with local requirements in each jurisdiction. The company expects all role changes to be finalised by year-end 2026.<\/p>\n
No specific countries were identified as bearing the heaviest impact.<\/p>\n
Central to the restructuring is the transfer of roles to strategic partners rather than outright elimination. In July 2025, BAT entered a partnership with Accenture, moving roles from Global Service Hubs in Costa Rica, Mexico, Poland, Romania, and Malaysia, and Supply Network Operations in the United Kingdom and Singapore, to the consulting firm. Roles in Pakistan have moved to Systems Ltd., a local technology services provider.<\/p>\n","protected":false},"excerpt":{"rendered":"The restructuring is carried out under a transformation programme called Fit2Win, launched in 2025. The initiative is designed…\n","protected":false},"author":2,"featured_media":72742,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[20745],"tags":[1288,20030,21397],"class_list":["post-73119","post","type-post","status-publish","format-standard","has-post-thumbnail","category-british-american-tobacco","tag-artificial-intelligence-ai","tag-british-american-tobacco","tag-layoffs"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@UnitedKingdom\/116836864034577866","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/britain\/wp-json\/wp\/v2\/posts\/73119","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/britain\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/britain\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/britain\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/britain\/wp-json\/wp\/v2\/comments?post=73119"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/britain\/wp-json\/wp\/v2\/posts\/73119\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/britain\/wp-json\/wp\/v2\/media\/72742"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/britain\/wp-json\/wp\/v2\/media?parent=73119"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/britain\/wp-json\/wp\/v2\/categories?post=73119"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/britain\/wp-json\/wp\/v2\/tags?post=73119"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}