{"id":74142,"date":"2026-07-01T12:18:28","date_gmt":"2026-07-01T12:18:28","guid":{"rendered":"https:\/\/www.europesays.com\/britain\/74142\/"},"modified":"2026-07-01T12:18:28","modified_gmt":"2026-07-01T12:18:28","slug":"lloyds-to-retire-halifax-brand-from-uk-high-streets","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/britain\/74142\/","title":{"rendered":"Lloyds to retire Halifax brand from UK high streets"},"content":{"rendered":"<p>Brokers will see one change ahead of the rebrand. From 7 July, the Lloyds Premier Current Account mortgage discount \u2014 previously available only on direct Lloyds mortgages \u2014 will extend to Halifax mortgages arranged through intermediaries. The <a href=\"https:\/\/www.halifax-intermediaries.co.uk\/brand-change.html\" target=\"_blank\" rel=\"nofollow noopener\">rebrand to Lloyds Intermediaries<\/a> will also allow brokers to write product transfer business on existing Lloyds mortgage customers for the first time.<\/p>\n<p>The group outlined a further set of commitments to brokers, with more detail expected next week. These include procurement fees reflecting the complexity of broker work, a named business development manager contact, a 24-hour turnaround on document reviews with escalation where needed, and continued investment in technology, data and broker-facing tools.<\/p>\n<p>BM Solutions will also move to the Lloyds Intermediaries brand at a later date, though the group has not set a timeframe. Once complete, the change is expected to create the largest intermediary mortgage business in the UK, bringing all of the group&#8217;s broker-originated mortgages under one brand.<\/p>\n<p><img decoding=\"async\" alt=\"Esther Dijkstra of Lloyds Banking Group\" src=\"https:\/\/www.europesays.com\/britain\/wp-content\/uploads\/2026\/07\/0376_639185040975109172.png\" style=\"width: 30%; height: 30%; margin-left: 5px; margin-right: 5px; float: right;\"\/>&#8220;<a href=\"https:\/\/www.mpamag.com\/uk\/mortgage-types\/residential\/brokers-play-vital-role-in-mortgage-process-fca\/549509\" target=\"_blank\" rel=\"nofollow noopener\">Brokers play a vital role<\/a> in helping customers navigate some of life&#8217;s most important financial decisions, and we are showing how important we see that partnership with today&#8217;s announcement,&#8221; said Esther Dijkstra (pictured right), managing director for intermediaries at Lloyds Banking Group.<\/p>\n<p>&#8220;With no change to our BDMs or the support we provide, it is business as usual. We&#8217;ve listened to feedback and are making Lloyds Premier discounts available, and from 7 July brokers can access these on Halifax mortgages.<\/p>\n","protected":false},"excerpt":{"rendered":"Brokers will see one change ahead of the rebrand. From 7 July, the Lloyds Premier Current Account mortgage&hellip;\n","protected":false},"author":2,"featured_media":74143,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[21256],"tags":[4514,33664,3692,2861],"class_list":["post-74142","post","type-post","status-publish","format-standard","has-post-thumbnail","category-lloyds-banking-group","tag-halifax","tag-intermediaries","tag-lloyds","tag-lloyds-banking-group"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@UnitedKingdom\/116844685188544240","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/britain\/wp-json\/wp\/v2\/posts\/74142","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/britain\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/britain\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/britain\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/britain\/wp-json\/wp\/v2\/comments?post=74142"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/britain\/wp-json\/wp\/v2\/posts\/74142\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/britain\/wp-json\/wp\/v2\/media\/74143"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/britain\/wp-json\/wp\/v2\/media?parent=74142"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/britain\/wp-json\/wp\/v2\/categories?post=74142"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/britain\/wp-json\/wp\/v2\/tags?post=74142"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}