{"id":74747,"date":"2026-07-02T05:36:09","date_gmt":"2026-07-02T05:36:09","guid":{"rendered":"https:\/\/www.europesays.com\/britain\/74747\/"},"modified":"2026-07-02T05:36:09","modified_gmt":"2026-07-02T05:36:09","slug":"olympia-developer-britains-planning-system-doesnt-reward-delivery","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/britain\/74747\/","title":{"rendered":"Olympia developer: Britain&#8217;s planning system doesn&#8217;t reward delivery"},"content":{"rendered":"<p>\t\t\tThursday 02 July 2026 6:01 am<br \/>\n\t\t\t\t\t\u00a0|\u00a0\u00a0Updated:\u00a0<\/p>\n<p>\t\t\tWednesday 01 July 2026 2:29 pm\n\t<\/p>\n<p><img width=\"742\" height=\"495\" src=\"https:\/\/www.europesays.com\/britain\/wp-content\/uploads\/2026\/07\/John-Hitchox-YOO-Group-resized.jpg\" class=\"media \" alt=\"John Hitchox, founder of YOO Group, in a professional setting discussing innovative design and architecture strategies.\" fetchpriority=\"high\" loading=\"eager\" decoding=\"sync\"  \/>\t\t\t<\/p>\n<p class=\"wp-block-paragraph\">Each week, we dig into the memory bank of the great and good. Today, property hotshot John Hitchcox tells us about his career, from doing up flats in his twenties to now leading the \u00a31.3bn regeneration of Olympia London in <a href=\"https:\/\/www.cityam.com\/people-and-organizations\/square-mile-and-me\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">Square Mile and Me<\/a><\/p>\n<p>CV<br \/>\nName:\u00a0John Hitchcox<\/p>\n<p>Job title:\u00a0Founder and chairman of YOO Group<\/p>\n<p>Previous roles: Co-founder of Manhattan Loft Corporation<\/p>\n<p>Age:\u00a064<\/p>\n<p>Born: Christchurch\u00a0<\/p>\n<p>Lives:\u00a0London and the Cotswolds<\/p>\n<p>Studied:\u00a0Business and marketing \u2013 but most of my education came from building companies<\/p>\n<p>Talents:\u00a0Trying hard<\/p>\n<p>Motto:\u00a0Create places that people love<\/p>\n<p>Biggest perk of the job? Watching an idea become part of a city\u2019s fabric<\/p>\n<p>Coffee order: Cortado<\/p>\n<p>Cocktail order:\u00a0I don\u2019t drink alcohol, but I\u2019ll happily have sparkling water<\/p>\n<p>Favourite book:\u00a0Sapiens by Yuval Noah Harari<br \/>\nWhat was your first job?\u00a0<\/p>\n<p class=\"wp-block-paragraph\">I\u2019ve always enjoyed working. Like most people, I started with Saturday jobs, paper rounds caddying, petrol pumps. I quickly realised I was more interested in creating businesses than working in them. By my early twenties I was buying and renovating small properties, and I\u2019ve never really stopped.<\/p>\n<p>What was your first role in property?<\/p>\n<p class=\"wp-block-paragraph\">I started with tiny houses in London that I converted into flats. Every project was a lesson because I couldn\u2019t afford to get things wrong. Those early years taught me that property isn\u2019t just about buildings, it\u2019s about understanding finance, design, marketing and, above all, people.<\/p>\n<p>When did you know you wanted to build a career in real estate?\u00a0<\/p>\n<p class=\"wp-block-paragraph\">I didn\u2019t ever set out to build a career in property. I wanted to create places. Property led me into design, which led me into branding and then hospitality, and today YOO creates destinations globally. The buildings have changed, but the ambition hasn\u2019t.<\/p>\n<p>What\u2019s one thing you love about the City of London?\u00a0<\/p>\n<p class=\"wp-block-paragraph\">Its optimism. For centuries, ambitious people have come to London to build businesses, take risks and reinvent themselves. That spirit remains, and it\u2019s one of the reasons London continues to outperform many other global cities.<\/p>\n<p>\t\tAnd one thing you would change?\u00a0<\/p>\n<p class=\"wp-block-paragraph\">I\u2019d make it much easier to build. Britain needs more homes, investment and better workplaces, but our planning system too often rewards delay over delivery. If we want growth, we must back those prepared to create it. Beyond this, we need to create the optimal economic environment, celebrate entrepreneurship and invite businesses to our country.<\/p>\n<p>What\u2019s been your most memorable day on the job?\u00a0<\/p>\n<p class=\"wp-block-paragraph\">Walking around Olympia before the redevelopment began. You could see the extraordinary 140-year history, but you could also see its future. Helping transform one of London\u2019s great landmarks into a new destination for culture, entertainment, hospitality and business has been one of the great privileges of my career.<\/p>\n<p>And any business faux pas?\u00a0<\/p>\n<p class=\"wp-block-paragraph\">Hundreds! Early in my career I thought leadership meant having all the answers. Age has taught me that it\u2019s about asking the right questions and surrounding yourself with people who are better than you.<\/p>\n<p>What\u2019s been your proudest moment?<\/p>\n<p class=\"wp-block-paragraph\">I\u2019m incredibly proud of building YOO into a British brand recognised around the world. I\u2019m equally proud of <a href=\"https:\/\/yoocapital.com\/project\/olympia-london\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">projects like Olympia<\/a> and The Lakes by YOO because they aren\u2019t simply developments, they\u2019re places that become part of people\u2019s lives.<\/p>\n<p>And who do you look up to?<\/p>\n<p class=\"wp-block-paragraph\">My father was an architect and, although I never met my grandfather, he was a builder. I\u2019d like to think I inherited some of his DNA. One represented imagination, the other craftsmanship, and I\u2019ve spent my career trying to bring those two qualities together.<\/p>\n<p>\t\t\t\t\tRead more<\/p>\n<p>\t\t\t<a class=\"read-more__link\" href=\"https:\/\/www.cityam.com\/celebrate-christmas-in-style-at-olympia-with-bespoke-festive-events\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">Celebrate Christmas in style at Olympia with bespoke festive events<\/a><\/p>\n<p>\tWhat\u2019s been your favourite project to work on?<\/p>\n<p class=\"wp-block-paragraph\">That\u2019s like asking me to choose a favourite child. YOO changed the way people think about branded living. Olympia is helping write the next chapter of London. The Lakes by YOO has allowed us to bring together nature, design and hospitality in a way that\u2019s completely different. Each one reflects a different stage of my journey.<\/p>\n<p>What\u2019s the best career advice you\u2019ve ever been given?<\/p>\n<p class=\"wp-block-paragraph\">Think big. Stay humble. Most people underestimate what\u2019s possible with determination.<\/p>\n<p>And the worst?<\/p>\n<p class=\"wp-block-paragraph\">\u201cStay in your lane.\u201d If I\u2019d listened, I would never have moved from property into design, branding, hospitality and now placemaking. The interesting opportunities nearly always sit just outside your comfort zone.<\/p>\n<p>Are you optimistic for the year ahead?<\/p>\n<p class=\"wp-block-paragraph\">Very. I\u2019m optimistic by nature. London remains one of the world\u2019s great cities and Britain produces extraordinary entrepreneurs and creative talent. If we become a little bolder about welcoming investment and encouraging development, the future is incredibly exciting.<\/p>\n<p>We\u2019re going for lunch, and you\u2019re picking \u2013 where are we going?\u00a0<\/p>\n<p class=\"wp-block-paragraph\">The Libertine in The Royal Exchange.<\/p>\n<p>And if we\u2019re grabbing a drink after work?\u00a0<\/p>\n<p class=\"wp-block-paragraph\">I would go for great views \u2013 Gordon Ramsay\u2019s Lucky Cat has to be one of the very best. A clever choice of property and placemaking for the area.<\/p>\n<p>Where\u2019s home during the week?<\/p>\n<p class=\"wp-block-paragraph\">London. It\u2019s one of the world\u2019s great capital cities, and despite travelling constantly, there\u2019s nowhere I\u2019d rather base myself.<\/p>\n<p>And where might we find you at the weekend?<\/p>\n<p class=\"wp-block-paragraph\">Usually at The Lakes by YOO in the Cotswolds with my family. Walking, thinking and trying to switch off. Ironically, that\u2019s when the next business idea normally arrives.<\/p>\n<p>You\u2019ve got a well-deserved two weeks off. Where are you going and who with?\u00a0<\/p>\n<p class=\"wp-block-paragraph\">Somewhere beautiful with my wife Phoebe and the family. I love architecture and cities, but after a lifetime of creating places, I appreciate nature more than ever. Somewhere with mountains, lakes or the sea, a good book and no meetings is about perfect.<\/p>\n<p>\t\t\t\t\tRead more<\/p>\n<p>\t\t\t<a class=\"read-more__link\" href=\"https:\/\/www.cityam.com\/billionaire-john-caudwell-britain-needs-to-stop-criticising-the-wealthy-and-start-celebrating-success\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">Billionaire John Caudwell: Britain needs to stop criticising the wealthy and start celebrating success<\/a><\/p>\n<p>\t\tSimilarly tagged content: <\/p>\n<p>\t\t\tSections\t\t<\/p>\n<p>\t\t\tCategories\t\t<\/p>\n<p>\t\t\tPeople &amp; Organisations\t\t<\/p>\n","protected":false},"excerpt":{"rendered":"Thursday 02 July 2026 6:01 am \u00a0|\u00a0\u00a0Updated:\u00a0 Wednesday 01 July 2026 2:29 pm Each week, we dig into&hellip;\n","protected":false},"author":2,"featured_media":74748,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[2],"tags":[13,633,1886,33921,18,27964,613,152,739,3051,21985,33922],"class_list":["post-74747","post","type-post","status-publish","format-standard","has-post-thumbnail","category-britain","tag-britain","tag-business","tag-careers","tag-john-hitchcox","tag-news","tag-olympia-london","tag-opinion","tag-property","tag-property-developer","tag-real-estate","tag-square-mile-and-me","tag-yoo-group"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@UnitedKingdom\/116848767246497696","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/britain\/wp-json\/wp\/v2\/posts\/74747","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/britain\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/britain\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/britain\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/britain\/wp-json\/wp\/v2\/comments?post=74747"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/britain\/wp-json\/wp\/v2\/posts\/74747\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/britain\/wp-json\/wp\/v2\/media\/74748"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/britain\/wp-json\/wp\/v2\/media?parent=74747"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/britain\/wp-json\/wp\/v2\/categories?post=74747"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/britain\/wp-json\/wp\/v2\/tags?post=74747"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}