{"id":77425,"date":"2026-07-06T08:42:16","date_gmt":"2026-07-06T08:42:16","guid":{"rendered":"https:\/\/www.europesays.com\/britain\/77425\/"},"modified":"2026-07-06T08:42:16","modified_gmt":"2026-07-06T08:42:16","slug":"good-morning-britains-future-confirmed-on-air-after-itv-breaking-news","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/britain\/77425\/","title":{"rendered":"Good Morning Britain’s future confirmed on air after ITV ‘breaking news’"},"content":{"rendered":"

Susanna Reid and Ed Balls discussed a breaking news announcement on Good Morning Britain<\/p>\n

09:03, 06 Jul 2026Updated 09:21, 06 Jul 2026<\/p>\n

\"Susanna<\/p>\n

Susanna Reid confirmed GMB’s future(Image: ITV)<\/p>\n

The presenters of Good Morning Britain<\/a> shared “breaking news” during the latest broadcast.<\/p>\n

Susanna Reid and Ed Balls<\/a> were back on the breakfast show on Monday (July 6) to present the latest headlines from throughout the UK and beyond.<\/p>\n

They notably marked England’s World Cup victory over Mexico, while also addressing Prince Harry’s forthcoming trip to the UK<\/a>.<\/p>\n

However, that wasn’t all, as Sean Fletcher shared some “breaking news” regarding ITV<\/a>. He said: “We’ve got some breaking news to bring you. ITV has announced that it’s agreed to sell its TV and streaming services to Sky for \u00a31.6 billion.<\/p>\n

“The deal will create the largest commercial broadcaster [that’s] set to rival streaming platforms like Amazon Prime and Netflix. We’ll have more details later on in the show,” reports the Mirror<\/a>.<\/p>\n

\"Richard<\/p>\n

Richard Arnold appeared on the show(Image: ITV)<\/p>\n

While discussing the announcement with Richard Arnold later in the programme, Susanna addressed GMB’s future amidst ITV’s evolving landscape.<\/p>\n

“We have this breaking news this morning. Sky reaching a \u00a31.6 billion deal to buy ITV’s television and streaming services,” she shared.<\/p>\n

Entertainment reporter Richard added: “All the t’s need to be crossed and the i’s need to be dotted. But the important thing for you guys watching at home is it’s business as normal. All your favourites – Corrie, Emmerdale<\/a>, the faces you wake up to every morning on Good Morning Britain – nothing’s going to change.”<\/p>\n

Susanna then confirmed: “We’re going nowhere,” before Richard said: “More importantly for you guys at home, as well, it’s free to air on ITV and ITVX moving forward. So, nothing will change.<\/p>\n

“It will create the UK’s largest commercial broadcaster, and Sean will have more on that at 8 o’clock.”<\/p>\n

\"ITV\"<\/p>\n

Sky is to pay \u00a31.6bn for ITV’s broadcast and streaming division(Image: PA)<\/p>\n

The deal ranks amongst the most significant takeovers in British media history, with American-owned Comcast \u2014 the parent company of Sky \u2014 having initiated acquisition talks back in November last year.<\/p>\n

Sky chief executive Dana Strong called it “a defining moment for British media”.<\/p>\n

“The UK media market is undergoing a profound and rapid transformation, and as competition for audiences intensifies, scale matters more than ever in order to compete with global streaming giants and YouTube in the UK,” Sky Group said in a statement.<\/p>\n

“Viewers will continue to enjoy the shows they know and love, such as Coronation Street<\/a>, Emmerdale, Love Island, I’m a Celebrity… Get Me Out of Here! , This Morning, Loose Women, Lorraine and News at Ten – alongside major live sporting events.”<\/p>\n

Good Morning Britain airs weekdays on ITV1 and ITVX at 6am<\/p>\n","protected":false},"excerpt":{"rendered":"Susanna Reid and Ed Balls discussed a breaking news announcement on Good Morning Britain 09:03, 06 Jul 2026Updated…\n","protected":false},"author":2,"featured_media":77426,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[2],"tags":[13,319,335],"class_list":["post-77425","post","type-post","status-publish","format-standard","has-post-thumbnail","category-britain","tag-britain","tag-good-morning-britain","tag-itv"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@UnitedKingdom\/116872147448087386","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/britain\/wp-json\/wp\/v2\/posts\/77425","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/britain\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/britain\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/britain\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/britain\/wp-json\/wp\/v2\/comments?post=77425"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/britain\/wp-json\/wp\/v2\/posts\/77425\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/britain\/wp-json\/wp\/v2\/media\/77426"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/britain\/wp-json\/wp\/v2\/media?parent=77425"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/britain\/wp-json\/wp\/v2\/categories?post=77425"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/britain\/wp-json\/wp\/v2\/tags?post=77425"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}