![\"Shopping.](\"https:\/\/www.europesays.com\/britain\/wp-content\/uploads\/2026\/07\/SEI_296177292-e546.jpg\")
\n\t\tPeople are enjoying their weekly shop in one supermarket more than any other (Picture: Shutterstock \/ Prostock-studio)<\/p>\n
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\n\t\tPeople are enjoying their weekly shop in one supermarket more than any other (Picture: Shutterstock \/ Prostock-studio)<\/p>\n
The UK\u2019s favourite supermarket<\/a> has been crowned and no, it\u2019s not M&S<\/a> or Aldi<\/a>, as you might expect.<\/p>\n While it often claims to be the nation\u2019s favourite supermarket, Tesco<\/a> has been crowned Britain\u2019s favourite at The Grocer Gold Awards.<\/p>\n And you might be surprised to learn this is the grocery giant\u2019s 10th victory in a row at these awards.<\/p>\n It came out on top in a survey of nearly 15,000 respondents from NIQ\u2019s Homescan Consumer Panel, with customers citing its Clubcard Prices and strong everyday low pricing offers as key selling points.<\/p>\n The food retailer also claimed The Grocer of the Year award for its \u2018value, innovation and insight\u2019.<\/p>\n \t\t\t\t\tAsk Metro<\/p>\n Use AI to go deeper into the stories you care about \u2013 powered by Metro and trusted publications.<\/p>\n It achieved its highest market share for more than a decade at 28.7%, while critics said Tesco was \u2018a great, well-run machine of a business\u2019.<\/p>\n The Clubcard offering<\/a> had been previously criticised for not allowing anyone under the age of 18 to sign up to the scheme, although in June this year the supermarket did make an effort to remedy this.<\/p>\n \t\t It launched a card for 16 and 17 year olds but this could only be used if their parent or guardian already had a Clubcard account.<\/p>\n But this winning title doesn\u2019t mean Tesco doesn\u2019t have some stiff competition. <\/p>\n When it comes to the Which? annual survey, it\u2019s M&S which has been dubbed the nation\u2019s favourite supermarket for the past five years, including 2026.<\/p>\n Customers praised its high quality of products and saying it\u2019s got the \u2018best\u2019 food that \u2018never lets them down\u2019, as well as giving it a 78% customer score, making it the UK\u2019s highest-rated in-store supermarket.<\/p>\n It\u2019s been setting trends with TikTok inspired food releases such as the limited-edition Shake-A-Cucumber pots<\/a>. And let\u2019s not forget it revived its Wimbledon-inspired strawberry sandwich this year with a new and more expensive version, the Chocolate, Strawberry & Pistachio Creme Sandwich<\/a>.<\/p>\n In this survey, Tesco<\/a>, came in joint-second place with Aldi, with an overall score of 76%.<\/p>\n The retailer received four out of five stars for customer service, store appearance, product range and overall quality, and did not score below three stars in any category, including value for money.<\/p>\n \t\t Shoppers loved Tesco\u2019s balance between price, quality and range, with many highlighting\u00a0savings<\/a>\u00a0through Clubcard discounts. One shopper said: \u2018Prices are high everywhere,\u00a0Clubcard<\/a>\u00a0is the deciding factor.\u2019<\/p>\n Price was where M&S stumbled, with many shoppers complaining it isn\u2019t affordable enough.<\/p>\n It scored just two stars in the value for money category, with customers branding it a destination for \u2018occasional treats\u2019 as opposed to a full\u00a0weekly shop.<\/a><\/p>\n And of course, this is where Aldi thrives, with the supermarket earning the title of Britain\u2019s cheapest supermarket for six months in a row.<\/p>\n For 95 items you could expect to pay an average price of \u00a3163.34, compared to \u00a3200.63 at Tesco, while Ocado (which stocks M&S goods) will set you back \u00a3214.72 for the same shop.<\/p>\n So, which supermarket gets your vote for Britain\u2019s best? Let us know in the comments below.<\/p>\n Do you have a story you\u2019d like to share? Get in touch by emailing MetroLifestyleTeam@metro.co.uk<\/p>\n Arrow Arrow Arrow![\"BATHGATE,](\"https:\/\/www.europesays.com\/britain\/wp-content\/uploads\/2026\/07\/SEI_185854135-66a1.jpg\")
\n\t\tTesco was named the UK\u2019s favourite supermarket by The Grocer Gold Awards (Picture: Shutterstock \/ Loch Earn)<\/p>\n![\"YORK,](\"https:\/\/www.europesays.com\/britain\/wp-content\/uploads\/2026\/07\/SEI_116619369-c580.jpg\")
\n\t\tM&S has long-since been a customer favourite, too, for its great produce (Picture: Shutterstock \/ Grzegorz Petrykowski)<\/p>\n
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