{"id":79150,"date":"2026-07-08T13:43:13","date_gmt":"2026-07-08T13:43:13","guid":{"rendered":"https:\/\/www.europesays.com\/britain\/79150\/"},"modified":"2026-07-08T13:43:13","modified_gmt":"2026-07-08T13:43:13","slug":"finding-buoyancy-a-cfos-perspective-on-finance-leadership","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/britain\/79150\/","title":{"rendered":"Finding Buoyancy: A CFO&#8217;s perspective on finance leadership"},"content":{"rendered":"<p class=\"hero__excerpt\">Chelsea Cheng, CFO, Sunway Healthcare Group, reflects on growth, risk and the evolving role of finance leaders as strategic navigators.<\/p>\n<p>\t\t\t\t<img decoding=\"async\" alt=\"Image of Chelsea Cheng\" src=\"https:\/\/www.europesays.com\/britain\/wp-content\/uploads\/2026\/07\/Chelsea-Cheng-1781602280.jpg\" fetchpriority=\"high\"\/><\/p>\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.sunwayhealthcaregroup.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Sunway Healthcare Group<\/a> is one of the leading integrated healthcare providers in ASEAN and a key business of Sunway Group. It operates a network of quaternary and tertiary hospitals across Malaysia, including its flagship Sunway Medical Centre in Sunway City Kuala Lumpur, Malaysia\u2019s largest private quaternary hospital. The group delivers a full spectrum of healthcare services and serves over a million patients annually. Sunway Medical Centre has been recognised by Newsweek among the world\u2019s best hospitals and ranked as the top hospital in Malaysia. In March 2026, Sunway Healthcare Holdings Berhad was listed on Bursa Malaysia.<\/p>\n<p class=\"wp-block-paragraph\">We recently sat down with <a href=\"https:\/\/www.linkedin.com\/in\/chelsea-cheng-85a65028\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Chelsea Cheng<\/a>, Chief Financial Officer of Sunway Healthcare Group, to explore her journey from Big Four audit and banking into the C-suite, her perspective on risk, capital markets, and the evolving role of the CFO \u2013 and the experiences that have shaped her approach to finance leadership.<\/p>\n<p class=\"wp-block-paragraph is-style-large\">Tell us a little bit about yourself<\/p>\n<p class=\"wp-block-paragraph\">Like many CFOs, I started as an auditor at a Big Four firm, specialising in banking and financial services clients. I\u2019d always wanted to be a banker \u2013 even in high school I could see that banks had a deep societal purpose, channelling capital between those with savings and the businesses that needed it to grow. So, I did a double degree in accounting and banking &amp; finance at Monash University in Melbourne, and after six years in audit I moved into banking, where I spent about thirteen years across compliance and control, treasury and markets, corporate services, and eventually investor relations. Then, during the pandemic, I made a leap \u2013 joining Sunway Healthcare as CFO in January 2021. When I joined, we had two hospitals. Five and a half years later, we have five, and in March 2026 we listed on Bursa Malaysia \u2013 one of the largest IPOs on the exchange in nine years, with a market capitalisation of circa 20 billion ringgit.<\/p>\n<p class=\"wp-block-paragraph is-style-large\">How has the CFO role evolved over the course of your career?<\/p>\n<p class=\"wp-block-paragraph\">There is a long-standing stereotype that CFOs are bookkeepers \u2013 closing books, reporting the numbers, a rear-view mirror kind of function. And another that they are boring and cannot tell a story. Technology has dismantled both. When I started in audit, my seniors competed over who could punch numbers fastest on a calculator. By my time, Excel had made that irrelevant. Now my team asks why teams still use Excel when Power BI and live dashboards do it better. The pace of change has been phenomenal.<\/p>\n<p>\t\t\tIn my view the CFO has evolved through three clear phases \u2013 bookkeeper, then operator focused on systems and automation, and now strategic navigator: a trusted partner to the CEO who can steer the organisation through uncertainty and translate financial complexity into direction.\t\t<\/p>\n<p>\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"555\" height=\"555\" src=\"https:\/\/www.europesays.com\/britain\/wp-content\/uploads\/2026\/07\/1783518192_432_Chelsea-Cheng-1781602280.jpg\" class=\"attachment-square-l size-square-l\" alt=\"Profile\"  \/>\t\t\t<\/p>\n<p>\n\t\t\t\t\tChelsea Cheng\t\t\t\t<\/p>\n<p>\n\t\t\t\t\tCFO, Sunway Healthcare Group\t\t\t\t<\/p>\n<p class=\"wp-block-paragraph\">Chelsea also highlighted that the CFO roles are now far more demanding, and far more meaningful.<\/p>\n<p class=\"wp-block-paragraph is-style-large\">How do you think about risk and decision-making in uncertain conditions?<\/p>\n<p class=\"wp-block-paragraph\">I joined Sunway Healthcare during the pandemic, so risk was immediately real rather than theoretical. Every week we were asking: what is our stockpile of Personal Protective Equipment (PPE), where are the ventilators coming from? More recently, the conflict in the Middle East raised the same questions around nitrile gloves shortages.<\/p>\n<p class=\"wp-block-paragraph\">What I have learned is that senior leaders are frequently forced to make decisions without complete information. You will not always have a crystal ball. What anchors me is returning to first principles: objectives, priorities, and what confidence level we need before committing. Managing risk is about protecting the organisation and building resilience \u2013 not avoiding hard decisions. People may not always have certainty, but they need clarity. That is what leadership has to provide.<\/p>\n<p class=\"wp-block-paragraph is-style-large\">Can you share a strategic decision that has been particularly meaningful to you?<\/p>\n<p class=\"wp-block-paragraph\">The IPO is the obvious answer \u2013 but something that happened before it, matters just as much to me personally. In April 2024, we completed Sunway Healthcare\u2019s first publicly rated sukuk issuance: a 400 million ringgit Islamic medium-term note, and the first public market rated deal in the entire Sunway Group\u2019s history.<\/p>\n<p class=\"wp-block-paragraph\">Previously, the group had always worked with unrated or bilateral arrangements. I challenged that. Why were we limiting ourselves to a handful of counterparties when there was a far wider pool of investors who would welcome a high-quality credit with a strong balance sheet and a visible growth pipeline? There was some internal resistance \u2013 a public issuance requires lawyers, a prospectus, investor roadshows, significant preparation. But we proceeded.<\/p>\n<p class=\"wp-block-paragraph\">We planned for 300 million ringgit. Demand was so strong we upsized to 400 million. The final order book exceeded two billion ringgit. We achieved a credit spread of 23 to 25 basis points above government bond yield \u2013 the tightest ever for an AA-rated bond in Malaysia \u2013 delivering a material reduction in our funding cost that year. Every other Sunway Group entity followed our lead. Sometimes the most meaningful decisions are the ones where you take a path no one has taken before, simply because it is fundamentally right for the organisation.<\/p>\n<p class=\"wp-block-paragraph is-style-large\">Having worked on both the banking and corporate sides, what has that taught you about building effective partnerships with financial institutions?<\/p>\n<p class=\"wp-block-paragraph\">Banking gave me a deep understanding of how lenders think \u2013 risk-weighted assets and risk-adjusted returns, the Basel discipline \u2013 and I carry that with me on the corporate side. But what I look for in a banking partner has shifted. I look for bankers who understand our sector. Healthcare has long gestation periods and long payback cycles \u2013 and financial structures must be built around that reality. Banks also have the network to connect businesses across borders \u2013 in a world of supply chain disruption, that intermediary role is very valuable and often underutilised.<\/p>\n<p class=\"wp-block-paragraph is-style-large\">What is one finance innovation or tool you wish had existed five years ago?<\/p>\n<p class=\"wp-block-paragraph\">Without question \u2013 AI-powered analytical tools. When we were commissioning our hospitals, our procurement team spent hours manually extracting quotations, tabulating data, mapping gaps. AI can handle that in minutes today, freeing time for identifying better vendors, expanding sourcing networks, and negotiation. If\u00a0we also had dynamic, AI-driven planning dashboards, we might have built even more future-proof, modular facilities \u2013 better adapted to the shifts in patient demand we can only see clearly in hindsight.<\/p>\n<p class=\"wp-block-paragraph is-style-large\">What leadership traits do you believe are essential for the next generation of finance professionals?<\/p>\n<p class=\"wp-block-paragraph\">Three things. First, adaptability and curiosity. The profession is being reshaped in real time, and you cannot follow standard operating procedures and remain relevant. Ask why, constantly. Second, ethics and empathy \u2013 know your true north. Governance, sustainability, and humanity are the foundation of trust. Third, storytelling. Finance leaders can no longer stay behind a desk. You are meeting investors, briefing boards, speaking to media. The ability to translate complex financial data into a compelling narrative is what separates those who influence outcomes from those who merely report on them.<\/p>\n<p>\t\t\tFinance leaders can no longer stay behind a desk. Managing risk is about protecting the organisation and building resilience \u2013 not avoiding hard decisions.\t\t<\/p>\n<p>\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"555\" height=\"555\" src=\"https:\/\/www.europesays.com\/britain\/wp-content\/uploads\/2026\/07\/1783518192_432_Chelsea-Cheng-1781602280.jpg\" class=\"attachment-square-l size-square-l\" alt=\"Profile\"  \/>\t\t\t<\/p>\n<p>\n\t\t\t\t\tChelsea Cheng\t\t\t\t<\/p>\n<p>\n\t\t\t\t\tCFO, Sunway Healthcare Group\t\t\t\t<\/p>\n<p class=\"wp-block-paragraph is-style-large\">How do you stay informed and balanced outside of the day-to-day role?<\/p>\n<p class=\"wp-block-paragraph\">I am a mother of four \u2013 two teenagers and two in primary school \u2013 they keep me grounded. I love scuba diving and have recently taken up underwater photography. There is something about being beneath the surface, completely unreachable, that allows you to slow down. Returning to the same dive sites each year and watching the coral erosion worsen has made climate change viscerally real in a way no report ever could.<\/p>\n<p class=\"wp-block-paragraph\">For staying informed, my routine is deliberate: Business radio on the commute in; a tightly curated CEO brief at my desk; podcasts on the way home \u2013 <a href=\"https:\/\/www.fastersmarter.io\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Think Fast Talk Smart<\/a> by Stanford\u2019s Matt Abrahams on leadership, and <a href=\"https:\/\/podcasts.apple.com\/us\/podcast\/storytelling-that-sticks-for-business-and-life\/id1608943658\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Storytelling That Sticks<\/a> by Doug Stevenson on narrative craft. In the evenings, LinkedIn and Xiaohongshu, where practical content on tools like Copilot and Canva often outpaces traditional manuals.<\/p>\n<p class=\"wp-block-paragraph is-style-large\">What advice would you give to your younger self starting out in finance?<\/p>\n<p class=\"wp-block-paragraph\">Five things. Build a strong technical foundation \u2013 do not take shortcuts. Invest in your ability to communicate and influence \u2013 as you rise, this matters far more than technical skill. Understand the business, not just the numbers \u2013 leave your desk, talk to colleagues, understand what your customers actually experience. Step outside your comfort zone. And finally, stay curious. I still come back to Steve Jobs\u2019 2005 Stanford commencement speech. Stay hungry. Stay foolish. If you ever feel lost in your career, go and watch it.<\/p>\n<p class=\"wp-block-paragraph is-style-large\">And finally, what advice would you give to women in finance on how they can chart their own path?<\/p>\n<p class=\"wp-block-paragraph\">As a mother of four and a Group CFO, my advice is simple: let go of the <a href=\"https:\/\/news.stanford.edu\/stories\/2005\/06\/youve-got-find-love-jobs-says\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">myth of perfection<\/a> and step fully into who you are. Don\u2019t let the industry define your pace, your priorities, or your worth. To do so own your definition of success, be comfortable being uncomfortable and most importantly trust yourself.<\/p>\n<p class=\"wp-block-paragraph\"> Find your buoyancy. <\/p>\n<p class=\"wp-block-paragraph\">Just like in underwater photography, leadership requires balance under pressure. Invest in activities that calm you down and steady you. These moments are not distractions from success \u2013 they are what allow you to stay buoyant, resilient, and clear\u2011headed when it matters most.<\/p>\n<p><img loading=\"lazy\" width=\"768\" height=\"1024\" decoding=\"async\" src=\"https:\/\/www.europesays.com\/britain\/wp-content\/uploads\/2026\/07\/sc-cib-chelsea-interview-1783413501-scaled.jpg\" alt=\"Image of Chelsea diving underwater\" class=\"wp-image-285987\" style=\"aspect-ratio:9\/16;object-fit:cover\"  \/>Image courtesy of Chelsea Cheng. Used with permission.<\/p>\n<p>\t\tIndustries<\/p>\n<p>We provide tailored Corporate &amp; Investment Banking solutions for both corporates and financial institutions.<\/p>\n","protected":false},"excerpt":{"rendered":"Chelsea Cheng, CFO, Sunway Healthcare Group, reflects on growth, risk and the evolving role of finance leaders as&hellip;\n","protected":false},"author":2,"featured_media":79151,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[21387],"tags":[367,20677],"class_list":["post-79150","post","type-post","status-publish","format-standard","has-post-thumbnail","category-standard-chartered","tag-interview","tag-standard-chartered"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@UnitedKingdom\/116884655634968832","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/britain\/wp-json\/wp\/v2\/posts\/79150","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/britain\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/britain\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/britain\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/britain\/wp-json\/wp\/v2\/comments?post=79150"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/britain\/wp-json\/wp\/v2\/posts\/79150\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/britain\/wp-json\/wp\/v2\/media\/79151"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/britain\/wp-json\/wp\/v2\/media?parent=79150"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/britain\/wp-json\/wp\/v2\/categories?post=79150"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/britain\/wp-json\/wp\/v2\/tags?post=79150"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}