{"id":84112,"date":"2026-07-16T10:22:11","date_gmt":"2026-07-16T10:22:11","guid":{"rendered":"https:\/\/www.europesays.com\/britain\/84112\/"},"modified":"2026-07-16T10:22:11","modified_gmt":"2026-07-16T10:22:11","slug":"egypt-2026-premier-partner-wtm-london-hub","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/britain\/84112\/","title":{"rendered":"Egypt: 2026 Premier Partner | WTM London Hub"},"content":{"rendered":"<p>At last year\u2019s Arabian Travel Market, VIDEC and Cambon Partners presented some research into the specifics of <a href=\"https:\/\/videc.co\/portfolio\/videcs-gcc-egypt-travel-market-sizing-ota-benchmarking-study-2019-2028\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">the Egyptian online travel market<\/a> in a benchmarking study which also covered GCC countries.<\/p>\n<p>The total Egyptian air market value is skewed downwards, in dollar terms, by a currency depreciation as part of <a href=\"https:\/\/www.reuters.com\/markets\/egypt-signs-expanded-8-billion-loan-deal-with-imf-2024-03-06\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">an arrangement with the IMF<\/a>. However, volumes in percentages are quite revealing, pointing to the potential ready to be unleashed through the offline-to-online shift.<\/p>\n<p>Projections for 2026 suggest that only 16.3% of air booking value will be transacted online, with modest growth bringing the volume to 18.3% by 2028. By channel, OTAs and airline.com (web, mobile, app) will each account for 8% in 2026; by 2028 OTAs will be outperforming airline.com at 9.6% and 8.6% respectively. Offline channels will account for around 70% in both years, while corporate bookings through the GDSs, which cover online and offline agents, accounts for around 11%.<\/p>\n<p>Hotel bookings online outperform air but offline remains the dominant channel. In 2026, online penetration is tipped to come in at 22%, climbing to 24% in 2028. Unlike air, there is clear daylight between OTAs and hotel.com \u2013 in 2026 the share of their total hotel market will be 18% and 4% respectively, growing to 19% and 5% in 2028.<\/p>\n","protected":false},"excerpt":{"rendered":"At last year\u2019s Arabian Travel Market, VIDEC and Cambon Partners presented some research into the specifics of the&hellip;\n","protected":false},"author":2,"featured_media":84113,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[26],"tags":[28844,27,4197,37037,4061,1372,37038,37034,37035,37036],"class_list":["post-84112","post","type-post","status-publish","format-standard","has-post-thumbnail","category-london","tag-egypt","tag-london","tag-pr","tag-premier-partner","tag-press-release","tag-startups","tag-travel-tech","tag-world-travel-market","tag-wtm-2026","tag-wtm-london"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@UnitedKingdom\/116929163669576607","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/britain\/wp-json\/wp\/v2\/posts\/84112","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/britain\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/britain\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/britain\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/britain\/wp-json\/wp\/v2\/comments?post=84112"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/britain\/wp-json\/wp\/v2\/posts\/84112\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/britain\/wp-json\/wp\/v2\/media\/84113"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/britain\/wp-json\/wp\/v2\/media?parent=84112"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/britain\/wp-json\/wp\/v2\/categories?post=84112"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/britain\/wp-json\/wp\/v2\/tags?post=84112"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}