New Delhi: United Spirits, which operates as Diageo India, increased its marketing spend by 31.1% year-on-year to Rs 312 crore in the quarter ended June 30, 2026. The gross profit for the company rose 11.2% to Rs 1,246 crore from Rs 1,121 crore in the corresponding quarter last year.\u00a0<\/p>\n
The company had spent Rs 238 crore on marketing in the corresponding quarter of the previous financial year, according to its unaudited standalone results.<\/p>\n
Marketing spends accounted for 11.5% of net sales during Q1 FY27, compared with 9.3% in Q1 FY26. The company said the higher advertising and promotion investments affected its operating margin during the quarter.<\/p>\n
United Spirits reported EBITDA of Rs 432 crore, up 4.1% from Rs 415 crore in the same quarter last year. However, the EBITDA margin contracted by 30 basis points to 16% from 16.3%, mainly due to higher A&P investments.<\/p>\n
Net sales rose 6% to Rs 2,703 crore from Rs 2,549 crore in Q1 FY26. Gross profit increased 11.2% to Rs 1,246 crore, while the gross profit margin expanded to 46.1% from 44%.<\/p>\n
The company\u2019s profit after tax increased 51.6% to Rs 391 crore, compared with Rs 258 crore in the year-ago quarter. Other income stood at Rs 222 crore, including dividend income of Rs 150 crore from Royal Challengers Sports Private Limited.<\/p>\n
Its Prestige and Above segment recorded net sales of Rs 2,478 crore, up 10.1% from Rs 2,251 crore. The segment contributed 91.7% of the company\u2019s net sales during the quarter.<\/p>\n
The Popular segment\u2019s net sales declined 17.5% to Rs 206 crore from Rs 250 crore. Overall sales volume fell 3.4% to 14.47 million cases.<\/p>\n
Praveen Someshwar, CEO and Managing Director, United Spirits, said, \u201cWe have commenced fiscal 2027 on a strong note with double-digit growth in the Prestige & Above segment. Our consumer-centric interventions give us confidence to increase growth further as the year progresses. We continue to future-proof our portfolio while creating enduring value for all our stakeholders.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"New Delhi: United Spirits, which operates as Diageo India, increased its marketing spend by 31.1% year-on-year to Rs…\n","protected":false},"author":2,"featured_media":88652,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[21250],"tags":[38282,4110,25237,38281,22494,22143],"class_list":["post-88651","post","type-post","status-publish","format-standard","has-post-thumbnail","category-diageo","tag-ad-spends","tag-diageo","tag-diageo-india","tag-marketing-spends","tag-q1","tag-united-spirits"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@UnitedKingdom\/116967706624083941","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/britain\/wp-json\/wp\/v2\/posts\/88651","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/britain\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/britain\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/britain\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/britain\/wp-json\/wp\/v2\/comments?post=88651"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/britain\/wp-json\/wp\/v2\/posts\/88651\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/britain\/wp-json\/wp\/v2\/media\/88652"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/britain\/wp-json\/wp\/v2\/media?parent=88651"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/britain\/wp-json\/wp\/v2\/categories?post=88651"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/britain\/wp-json\/wp\/v2\/tags?post=88651"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}