London, July 2026: LTA, the governing body of tennis in Britain, has launched a new advertising campaign encouraging families to give tennis a go. The accessibility campaign features the nation\u2019s favourite celebrity couple, Stacey Solomon and Joe Swash giving tennis its own version of what a knockabout is for football, inviting Britain\u2019s families to experience the fun to be had with a ball and a racket (or any similarly shaped object to hand).<\/p>\n
Stacey and Joe, lead the charge in demonstrating that, as a family, playing tennis doesn\u2019t need much to get started to be enjoyed. The \u201cKnockabout\u201d campaign films show them improvising a court, nets and rackets for a spontaneous game in the garden for some simple, free, fun with their children.<\/p>\n
The national integrated campaign \u2013 created by advertising agency BMB \u2013 features a film, social, OOH, radio and influencer PR. The campaign runs throughout summer.<\/p>\n
David Beattie, Creative Director at BMB said:\u00a0\u201cWe wanted to give tennis its own version of a knockabout, something easy, spontaneous, and open to everyone. \u2018Fancy a Knockabout?\u2019 is about showing families that tennis can fit around everyday life, wherever they are and whatever they have to hand. Stacey and Joe were the perfect people to bring that idea to life, showing that tennis doesn\u2019t have to be complicated, it\u2019s about having fun together on your own terms.\u201d<\/p>\n
CREDITS
Advertising Agency \u2013 BMB
Creative Director\u00a0 \u2013 David Beattie
Chief Strategy Officer \u2013 Sarah Clark
Strategy Director \u2013 Richard Harrison
Managing Partner \u2013 Matt Bonny
Senior Account Director \u2013 Louise Gregory
Agency Producers
Head of Production \u2013 Rowena Jeffrey-Jones
Creative Services Director \u2013 Sofi Andersson
Producer \u2013 Lee Sands & Harley Brooks
Runner \u2013 Isabel Caamano<\/p>\n
Director \u2013 Dan Humphreys
Camera Op \u2013 Brice Munn, Aaron Ludlow, Liam Cosgrove
Sound Recordist \u2013 Grant Studart, Thomas Hart \u2013 George
Production Company \u2013 Curious Productions
Producer \u2013 Thao Dinh
Director of Photography\u00a0 \u2013 Fernando Caamano
\u00a0
Media Agency \u2013 The Kite Factory
Talent Agency \u2013 Mayflower<\/p>\n","protected":false},"excerpt":{"rendered":"London, July 2026: LTA, the governing body of tennis in Britain, has launched a new advertising campaign encouraging…\n","protected":false},"author":2,"featured_media":91385,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[2],"tags":[310,10474,5007,13,187,12150,27145,3358],"class_list":["post-91384","post","type-post","status-publish","format-standard","has-post-thumbnail","category-britain","tag-accessibility","tag-agency","tag-brands","tag-britain","tag-campaign","tag-joe-swash","tag-lta","tag-stacey-solomon"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@UnitedKingdom\/116993002598387241","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/britain\/wp-json\/wp\/v2\/posts\/91384","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/britain\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/britain\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/britain\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/britain\/wp-json\/wp\/v2\/comments?post=91384"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/britain\/wp-json\/wp\/v2\/posts\/91384\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/britain\/wp-json\/wp\/v2\/media\/91385"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/britain\/wp-json\/wp\/v2\/media?parent=91384"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/britain\/wp-json\/wp\/v2\/categories?post=91384"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/britain\/wp-json\/wp\/v2\/tags?post=91384"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}