{"id":95257,"date":"2026-08-01T08:50:14","date_gmt":"2026-08-01T08:50:14","guid":{"rendered":"https:\/\/www.europesays.com\/britain\/95257\/"},"modified":"2026-08-01T08:50:14","modified_gmt":"2026-08-01T08:50:14","slug":"gloutopia-unilever-indonesia-and-shopee-partner-up-for-hyper-brand-day-observer","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/britain\/95257\/","title":{"rendered":"GloUtopia: Unilever Indonesia and Shopee Partner Up for \u2018Hyper Brand Day\u2019 – OBSERVER"},"content":{"rendered":"

Jakarta, IO \u2013\u00a0<\/a>Unilever Indonesia and Shopee joined forces to host \u201cGloUtopia: Unilever Indonesia X Shopee Biggest Creator Festival\u201d at the Senayan City from July 31 to Aug 2. Samuel Pandhega, director of digital and social commerce at Unilever Indonesia, said the accompanying \u201cHyper Brand Day\u201d campaign showcases their joint commitment to delivering innovative shopping experiences while underscoring the vital ecosystem of e-commerce platforms, brands, content creators, and consumers driving Indonesia\u2019s digital economy.<\/p>\n

The launch at GloUtopia stands as a tangible celebration of this collaborative spirit and the rapid growth of the country\u2019s digital marketplace, which continues to open expanding opportunities for all participating stakeholders to grow together.<\/p>\n

This initiative builds on a partnership spanning nearly a decade, rooted in Unilever Indonesia\u2019s 2017 debut of its first official shop on Shopee. As consumer reliance on digital channels for daily necessities has deepened, the alliance has steadily evolved, making \u201cHyper Brand Day\u201d a key strategic milestone to offer a more tailored and value-driven retail experience.<\/p>\n

Julian Kamil, head of strategic brand partnerships at Shopee Indonesia, explained that the campaign was specifically crafted alongside partners to deliver a premium, highly engaging shopping journey unavailable in standard promotions.<\/p>\n

He expressed confidence that Unilever\u2019s long-standing consistency in delivering consumer-centric innovations and its deeply rooted brand presence across Indonesian households will ensure the campaign\u2019s success.<\/p>\n

The event served as the debut platform for several exclusive product innovations, including the Vaseline Pro Derma Hand Cream, the full Sunsilk Thick & Bouncy line, three new variants of Dove Pro-Ceramide Serum Body Wash (Hydrating, Radiance, and Rebalance), and Rinso Stain Remover\u2014all paired with limited-time promotional offers.<\/p>\n

Content creator and beauty influencer Abel Cantika highlighted the festival\u2019s unique ability to bridge the digital and physical worlds, noting that GloUtopia goes beyond a typical market setup by allowing consumers and creators to test new releases firsthand and build personal connections that transcend standard screen-based shopping.<\/p>\n

Read More: Mondial and Nicholas Saputra for the stunning Mondial Precious Fire Collection<\/a><\/p>\n

Throughout the three-day showcase, attendees explored immersive brand activations from top household names\u2014including TRESemm\u00e9, Pond\u2019s, Pepsodent, Rexona, Zwitsal, Bango, Royco, Sunlight, and Cif\u2014designed to illustrate how creativity, technology, and retail can seamlessly converge.<\/p>\n

To further empower the digital community, the festival also integrated daily skill-building workshops tailored for content creators and affiliate partners.<\/p>\n

Closing the event highlights, Samuel reaffirmed that through both \u201cHyper Brand Day\u201d and GloUtopia, Unilever Indonesia and Shopee aim to prove how cross-industry collaboration can generate meaningful added value for consumers, empower local content creators, and accelerate the broader growth of Indonesia\u2019s digital economy. (est)<\/p>\n","protected":false},"excerpt":{"rendered":"Jakarta, IO \u2013\u00a0Unilever Indonesia and Shopee joined forces to host \u201cGloUtopia: Unilever Indonesia X Shopee Biggest Creator Festival\u201d…\n","protected":false},"author":2,"featured_media":95258,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[20694],"tags":[40508,40509,40510,12213,40511],"class_list":["post-95257","post","type-post","status-publish","format-standard","has-post-thumbnail","category-unilever","tag-gloutopia","tag-samuel-pandhega","tag-shopee","tag-unilever","tag-unilever-indonesia"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@UnitedKingdom\/117019399162928753","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/britain\/wp-json\/wp\/v2\/posts\/95257","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/britain\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/britain\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/britain\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/britain\/wp-json\/wp\/v2\/comments?post=95257"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/britain\/wp-json\/wp\/v2\/posts\/95257\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/britain\/wp-json\/wp\/v2\/media\/95258"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/britain\/wp-json\/wp\/v2\/media?parent=95257"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/britain\/wp-json\/wp\/v2\/categories?post=95257"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/britain\/wp-json\/wp\/v2\/tags?post=95257"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}