{"id":95375,"date":"2026-08-01T15:28:47","date_gmt":"2026-08-01T15:28:47","guid":{"rendered":"https:\/\/www.europesays.com\/britain\/95375\/"},"modified":"2026-08-01T15:28:47","modified_gmt":"2026-08-01T15:28:47","slug":"padel-chief-a-sport-which-succeeds-in-london-gets-noticed-around-the-world","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/britain\/95375\/","title":{"rendered":"Padel chief: A sport which succeeds in London gets noticed around the world"},"content":{"rendered":"<p>\t\t\tFriday 31 July 2026 3:00 pm<br \/>\n\t\t\t\t\t\u00a0|\u00a0\u00a0Updated:\u00a0<\/p>\n<p>\t\t\tFriday 31 July 2026 11:10 am\n\t<\/p>\n<p><img width=\"742\" height=\"495\" src=\"https:\/\/www.europesays.com\/britain\/wp-content\/uploads\/2026\/08\/Rome-PP-e1785492248387.jpg\" class=\"media \" alt=\"Padel match in a large, crowded stadium in Rome, Italy, with a scoreboard displaying scores.\" fetchpriority=\"high\" loading=\"eager\" decoding=\"sync\"  \/>\t\tWith padel in London, its chief makes the case for the capital as a sport hub\t<\/p>\n<p class=\"wp-block-paragraph\">Ahead of the London Premier Padel P1 in August Luigi Carraro makes the case for the capital and why sport loves the city.<\/p>\n<p class=\"wp-block-paragraph\">What I have always loved about London is that it knows a sport worth watching when it sees one. The London 2012 Olympic and Paralympic Games was no better example of that \u2013 an incredible month showing unique sporting disciplines. It is this openness which has helped the NFL, NBA and Formula E build passionate fanbases here in the UK.<\/p>\n<p class=\"wp-block-paragraph\">This is why the world\u2019s professional padel tour \u2013 Premier Padel \u2013 arriving in London is a significant moment for our sport. Padel is not a British sport. It has its roots in Spain, Argentina and Mexico, but it is now being discovered across Europe, the Middle East and Latin America. The UK is starting its journey \u2013 but already the growth has been remarkable. New clubs are opening every day and courts are bustling from morning until evening. Those who never picked up a racket two years ago are now playing every week.<\/p>\n<p>Capital embraces sport<\/p>\n<p class=\"wp-block-paragraph\">London naturally embraces cultures and traditions and its newfound love for padel is just another example of that. Some of those playing have learned the game whilst living in Madrid, others may have discovered it on holiday or played have with colleagues from Argentina or Italy. They introduce it to a family member or friend and \u2013 before too long \u2013 a sport which was unfamiliar a couple of years ago no longer feels new.<\/p>\n<p class=\"wp-block-paragraph\">There is a genuine curiosity from the British public to learn more about the professional side of the sport. The world\u2019s best players will compete in London for the first time when <a href=\"https:\/\/www.cityam.com\/exclusive-olympia-to-host-premier-padel-tour-london-leg\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">Premier Padel arrives at Olympia<\/a> \u2013 it is a sell out from Thursday to Sunday. Those lucky enough to see the professionals for the very first time will be surprised by the speed, athleticism and its theatre \u2013 it is unlike almost anything else you will see in racket sports. Television captures some of this \u2013 but being courtside is a very different experience and you quickly understand why the sport has grown rapidly.<\/p>\n<p>\t\tPadel in town<\/p>\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.cityam.com\/padel-craze-drives-demand-for-industrial-property\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">Padel\u2019s rise can\u2019t be ignored<\/a>. Premier Padel stages tournaments across 16 countries and is broadcast across 244 territories \u2013 attracting audiences which would have been unimaginable a few years ago.<\/p>\n<p class=\"wp-block-paragraph\">London plays an important part in this story too. It is not simply another destination on the calendar, but it remains one of the world\u2019s most influential sporting cities \u2013 a sport which succeeds in London gets noticed around the world.<\/p>\n<p class=\"wp-block-paragraph\">This is why August\u2019s tournament in London is important to the International Padel Federation and the growth of our sport. <a href=\"https:\/\/www.cityam.com\/padels-growth-phase-is-largely-behind-it-so-what-comes-next\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">There is a moment in every new city<\/a> where someone comes to a tournament out of curiosity and wondering what padel is. They always leave asking where they can play and where the nearest court is.<\/p>\n<p class=\"wp-block-paragraph\">London is a restless sporting city which has always remained curious. It has always rewarded great sport and I believe padel will be next.<\/p>\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.padelfip.com\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">Luigi Carraro<\/a> is President of the International Padel Federation<\/p>\n<p>\t\t\t\t\tRead more<\/p>\n<p>\t\t\t<a class=\"read-more__link\" href=\"https:\/\/www.cityam.com\/padel-craze-drives-demand-for-industrial-property\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">Padel craze drives demand for industrial property<\/a><\/p>\n<p>\t\tSimilarly tagged content: <\/p>\n<p>\t\t\tSections\t\t<\/p>\n<p>\t\t\tCategories\t\t<\/p>\n<p>\t\t\tPeople &amp; Organisations\t\t<\/p>\n<p>\t\t\tRelated Topics\t\t<\/p>\n","protected":false},"excerpt":{"rendered":"Friday 31 July 2026 3:00 pm \u00a0|\u00a0\u00a0Updated:\u00a0 Friday 31 July 2026 11:10 am With padel in London, its&hellip;\n","protected":false},"author":2,"featured_media":95376,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[26],"tags":[40563,633,616,27,4534,18,27964,4532,40564,771,1507,9242],"class_list":["post-95375","post","type-post","status-publish","format-standard","has-post-thumbnail","category-london","tag-british-sport","tag-business","tag-city-of-london","tag-london","tag-london-premier-padel-p1","tag-news","tag-olympia-london","tag-padel","tag-premier-padel","tag-sport","tag-sport-business","tag-sport-opinion"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@UnitedKingdom\/117020963942733633","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/britain\/wp-json\/wp\/v2\/posts\/95375","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/britain\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/britain\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/britain\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/britain\/wp-json\/wp\/v2\/comments?post=95375"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/britain\/wp-json\/wp\/v2\/posts\/95375\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/britain\/wp-json\/wp\/v2\/media\/95376"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/britain\/wp-json\/wp\/v2\/media?parent=95375"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/britain\/wp-json\/wp\/v2\/categories?post=95375"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/britain\/wp-json\/wp\/v2\/tags?post=95375"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}