“Most organizations are still measuring the easiest value, not the most important value,” said Nihar Dalmia, partner in AI & data at Deloitte Canada, in the release. “The leaders seeing more differentiated outcomes are expanding how AI value is measured to include revenue growth, faster decision-making, better customer experiences and new ways of working.”
Organizations take incremental approach
Deloitte Canada also found that operations ranks as the top function for realized AI value today, cited by 57% of respondents, suggesting many employers are using AI to improve existing processes rather than redesigning work.
“Most leaders are still taking an incremental approach to AI because it’s the path of least resistance,” said Jas Jaaj, global AI markets, ecosystems & alliances leader at Deloitte Canada, in the release.
Jaaj said in the release that “the step change comes when organizations expand their focus beyond efficiency and rethink how work gets done end-to-end.”
Confidence high, but oversight gaps remain
Nearly all (95%) leaders expressed confidence in their organization’s AI compliance, and 94% in internally developed AI systems, according to Deloitte’s survey of 300 senior leaders at Canadian organizations, most with more than $100 million in annual revenue, conducted in March. Nearly two-thirds (64%) estimated at least 11% of AI activity at their organization occurs outside approved or governed tools.