Tomy’s new distribution agreement with Kroeger Marketing strengthens its access to globally recognised brands in the Canadian market.
Kroeger Marketing, a leading Canadian distributor of toys, games and family entertainment products, has announced a new strategic partnership with Tomy International, a US subsidiary of Tomy Company, Tokyo, Japan.
This collaboration is set to significantly expand Tomy’s portfolio and presence in the Canadian market. Bringing together Kroeger Marketing’s nationwide retail network and distribution expertise with Tomy’s century-long legacy of innovation and storytelling will unlock new opportunities across mass, speciality, eCommerce and independent retail channels.
The agreement comes at a time of continued growth in both the toy and collectibles sectors, driven by evolving consumer demand across multiple age groups.
“Canada represents a strong growth opportunity with increasing demand for globally recognised toy and collectible brands,” said Rubin Beige, CEO of Kroeger Marketing. “We are excited to partner with Tomy to introduce and expand its diverse portfolio to Canadian retailers and consumers.”
The initial rollout will span multiple product categories, including Pre-school, Collectibles, Vehicles and Creative Play. Featured brands entering or expanding in the Canadian market include:
John Deere: Farm vehicles, construction toys and ride-ons
Jixelz: Pixel-based creative building kits
Kirby: Plush, collectibles and licensed merchandise
Lamaze, Boon and My First Years: Newborn, infant and toddler products
In addition, autumn 2026 will introduce new and emerging collectible lines:
Momiji: Collectible designer figures and plush
Twinchees: Collectible licensed figures
With Kroeger Marketing’s established infrastructure and Tomy’s globally trusted brands, the partnership is positioned to enhance product accessibility and elevate the overall retail experience for Canadian consumers.
As distribution ramps up through 2026, retailers across Canada will benefit from streamlined access to Tomy’s expanding line-up, supported by Kroeger Marketing’s expertise in logistics, merchandising and bilingual market execution.