https://www.forbes.com/video/d2706c32-3c04-4c43-b863-c89a2968379f/
After raising the price of the Galaxy S26 series because of the ongoing memory chip crisis that is forcing up costs for smartphone manufacturers, Samsung has now quietly raised the price of select Galaxy phones already on the market.
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Samsung Increases Price of Galaxy Z Fold 7 and Others
Samsung has raised the price of the Galaxy Z Fold 7 1TB to $2,499.99 from $2,419.99 in the U.S., an $80 jump (h/t 9To5Google) . The 512GB model has also gone up by $80 to $2,199.99, while the entry-level 256GB remains at $1,999.99.
U.S. Galaxy Z Fold shoppers aren’t the only ones who have been stung by higher prices. In Korea, the Galaxy Z Fold 7 and Galaxy Z Flip 7 have gone up in price, while the Samsung Galaxy S25 Edge is set to be more expensive according to Korean publication Newsway.
The Samsung Galaxy Z Fold 7 just went up in price. It now costs more than when it launched last year. (Photo by Future Publishing via Getty Images)
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These price hikes aren’t a result of a bundle deal, or some other freebie or upgrade. It looks like Samsung has just upped the price of its foldable range as it grapples with rising memory costs. The Korean company has been open about the “inevitable” price rises for its smartphones.
Speaking to Reuters at CES 2026 ahead of the Galaxy S26 launch, Samsung Electronics co-CEO TM Roh said that “no company is immune” to the pressure of the global memory shortage and subsequent skyrocketing prices, including Samsung’s smartphone business. At the time, Roh didn’t rule out raising product prices, going as far as to say that it was “inevitable.”
That forewarning came to pass, with the Galaxy S26 launching at a higher price than its predecessor in select markets. The recently released Galaxy A57 also saw a price increase. Now, it looks like Samsung is revising prices for already released units, which could spell bad news for the other Galaxy phones in its lineup, including the Galaxy S26 series. The new Galaxy Z Fold 7 price bucks a years-long trend.
Samsung Bucks The Trend Of Smartphone Pricing
What a difference a year makes. Last May, Samsung slashed the price of the Galaxy Z Fold 6 (its then flagship foldable) by $350, bringing the price down to $1,699.99. A year later and the Galaxy Z Fold 7 actually costs more than when it was released eight months ago.
Smartphones going up in price so late into their lifecycle is very rare. Unheard of, even. While the tech world usually expects prices to drop over time, Samsung is currently defying the laws of tech depreciation.
Data from smartphone resale comparison site SellCell shows that Samsung phones typically lose half their value within the first year. For example; the Galaxy S23 series lost 49.7% of its value at six months and 55.5% at 12 months. While the Galaxy S24 series lost 47.3% of its value at six months and 49.3% at 12 months.
You Can Still Save Money If You Buy Samsung Galaxy Phones Elsewhere
If you were holding out for a better Galaxy Z Fold 7 deal and this price rise shocked you, there are other options. Amazon is still selling the Galaxy Z Fold 7 512GB at its original launch price and it has discounted the 256GB model by $100. It’s not the $350 deal we saw for the Galaxy Z Fold 6 last May, but it’s one of the better deals around right now. The downside of buying from Amazon, though, is its poor trade-in prices.
For example, Amazon will pay $260 for a Galaxy S23 Ultra (a realistic trade-in) compared to Samsung’s $390 valuation. That price gap is repeated across brands and devices. If you have the right phone to trade in, going with Samsung directly may still yield an overall better deal, even though the retail price has gone up.
This article was originally published on Forbes.com