\n Richmond Hill, ON. BMW Group Canada (BMW and MINI
\n brands combined) released its second quarter results today, reporting
\n sales of 10,733 vehicles.\u00a0 This represents a decline of -3.9% versus
\n the second quarter of 2025.\u00a0 Year-to-date, BMW Group Canada has sold
\n 17,429 vehicles, a decrease of -5.6% compared to the same period last year.\u00a0<\/p>\n
\u201cOur second quarter achievements are the result of the focused and \u00a0<\/p>\n \n BMW Group.\n<\/p>\n \u00a0Q2 2026 BMW9,2419,634-4.1%15,10716,076-6.0%<\/p>\n MINI1,4921,530-2.5%2,3222,388-2.8%<\/p>\n Total BMW Group \n Table 1: New Veihcles Sales BMW Group Canada, Q2, 2026.\n<\/p>\n \u00a0<\/p>\n \n BMW.\n<\/p>\n BMW is the leading German luxury manufacturer in Canada, \u00a0<\/p>\n \u00a0Q2 2026 BMW passenger cars2,8793,097-7.0%4,3514,703-6.0%<\/p>\n BMW light trucks6,3626,537-2.7%10,75611,373-5.4%<\/p>\n Total BMW sales \n Table 2: BMW Canada New Vehicle Sales, Q2 2026.\n<\/p>\n \u00a0<\/p>\n \n MINI.\n<\/p>\n Sales of the MINI Countryman increased for both the quarter and \u00a0<\/p>\n \u00a0Q2 2026 MINI passenger cars661715-7.6%1,0111,142-11.5%<\/p>\n MINI light trucks831815+2.0%1,3111,246+5.2%<\/p>\n Total MINI sales1,4921,530-2.5%2,3222,388-2.8%<\/p>\n \n Table 3: MINI Canada New Vehicle Sales, Q2 2026.\n<\/p>\n \u00a0<\/p>\n \n BMW Motorrad.\n<\/p>\n BMW Motorrad sales increased +3.1% over the second quarter of 2025. \u00a0<\/p>\n \u00a0Q2 2026 BMW motorcycles1,1341,100+3.1%1,5511,598-2.9%<\/p>\n \n Table 4: BMW Motorrad New Motorcycle Sales, Q2 2026.\n<\/p>\n \u00a0<\/p>\n \n Retail.Next: A New Premium Design Identity for BMW Retailers.\n<\/p>\n BMW retailers across Canada are enhancing their facilities with \u00a0<\/p>\n To date, seven retailers have completed the transformation, with BMW \u00a0<\/p>\n -30-<\/p>\n \u00a0<\/p>\n \n BMW Group in Canada.\u00a0\n<\/p>\n BMW Group Canada, based in Richmond Hill, Ontario, is a wholly owned \u00a0<\/p>\n For more information, please contact:\u00a0<\/p>\n Marc Belcourt, Director, Corpoate Communications<\/p>\n BMW Group Canada<\/p>\n marc.belcourt@bmwgroup.ca<\/p>\n \u00a0<\/p>\n Barb Pitblado, Manager, Corpoate Communications<\/p>\n BMW Group Canada<\/p>\n barb.pitblado@bmwgroup.ca\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"Richmond Hill, ON. BMW Group Canada (BMW and MINI brands combined) released its second quarter results today, reporting…\n","protected":false},"author":2,"featured_media":113798,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[17,2554],"class_list":["post-113797","post","type-post","status-publish","format-standard","has-post-thumbnail","category-canada","tag-canada","tag-corporate"],"_links":{"self":[{"href":"https:\/\/www.europesays.com\/canada\/wp-json\/wp\/v2\/posts\/113797","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/canada\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/canada\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/canada\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/canada\/wp-json\/wp\/v2\/comments?post=113797"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/canada\/wp-json\/wp\/v2\/posts\/113797\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/canada\/wp-json\/wp\/v2\/media\/113798"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/canada\/wp-json\/wp\/v2\/media?parent=113797"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/canada\/wp-json\/wp\/v2\/categories?post=113797"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/canada\/wp-json\/wp\/v2\/tags?post=113797"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\n coordinated efforts of our retail partners across Canada,\u201d stated
\n Andrew Scott, president and CEO, BMW Group Canada. \u00a0\u201cWe are positioned
\n at the top of the German premium segment in Canada.\u00a0 I thank our
\n retail partners for making this happen, particularly given the
\n challenges our industry and Canadians are facing these days.\u00a0 BMW M
\n set an all-time sales record, and John Cooper Works models drove MINI
\n sales. \u00a0The Neue Klasse portfolio \u2013 launched by the World Car of the
\n Year BMW
\n iX3<\/a> \u2013 is already expanding with the BMW
\n i3<\/a> and a just-announced fifth generation BMW
\n X5<\/a>. And this is only the beginning.\u00a0 I look forward to showing
\n Canadians what the BMW Group has to offer in the months ahead.\u201d<\/p>\n
\n Q2 2025
\n YoY %
\n 2026 YTD
\n 2025 YTD
\n YoY%<\/p>\n
\n 10,733
\n 11,164
\n -3.9%
\n 17,429
\n 18,464
\n -5.6%<\/p>\n
\n outperforming its primary competitors.
\n The high-performance models from BMW M continue to exceed
\n expectations, setting sales records for the quarter and the entire
\n first half.\u00a0 BMW M sales were up more than 20% in the second quarter
\n and nearly 18% year-to-date.
\n The BMW 3 Series, a perennial favourite, enjoyed a sales increase
\n of more than 30% in the second quarter, while BMW 8 Series sales
\n increased by 40%.
\n After more than 20 years on the market and three model
\n generations, the BMW Z4 is cruising into the sunset.\u00a0 Knowing it\u2019s
\n now or never, Canadians purchased over 63% more Z4s in Q2 this year
\n than in 2025.
\n Appreciation for BMW\u2019s Sports Activity Vehicles continued in Q2
\n 2026, with the brand\u2019s share up in that segment; BMW iX, BMW X3 and
\n BMW X5 sales all experienced double-digit growth.<\/p>\n
\n Q2 2025
\n YoY%
\n 2026 YTD
\n 2025 YTD
\n YoY%<\/p>\n
\n 9,241
\n 9,634
\n -4.1%
\n 15,107
\n 16,076
\n -6.0%<\/p>\n
\n year-to-date, up nearly 2% and over 5% respectively.
\n A special edition MINI model began sales in Canada in the second
\n quarter of 2026.\u00a0 The MINI 1965 Victory Edition \u2013 limited to only 45
\n units in this market \u2013 is a modernized version of the Mini Cooper S
\n that won the 1965 Monte Carlo Rally.\u00a0
\n Another special edition will arrive soon.\u00a0 The MINI Paul Smith
\n Edition brings two iconic British brands together, combining British
\n style with unmistakable design.<\/p>\n
\n Q2 2025
\n YoY%
\n 2026 YTD
\n 2025 YTD
\n YoY%<\/p>\n
\n The BMW R 1300 RT, R 13300 GSA and S 1000 RR were the two-wheeled
\n models leading the BMW Motorrad line-up for the second quarter.
\n BMW Motorrad ADV-X returns in 2026.\u00a0 The exclusive GS adventure
\n program has been redesigned, blending technical off-road riding with
\n sweeping mountain passes.\u00a0 Traversing a predominantly off-road route
\n from Calgary, Alberta to Kelowna, British Columbia, the event runs
\n from September 6 to 12.<\/p>\n
\n Q2 2025
\n YoY%
\n 2026 YTD
\n 2025 YTD
\n YoY%<\/p>\n
\n expansive renovations that elevate the customer experience. Branded
\n Retail.Next, this outstanding new retail design concept reshapes
\n showrooms and introduces new digital tools and workflows to deliver a
\n seamless, high-quality customer journey. Open, welcoming interiors are
\n paired with integrated digital technologies that support customers at
\n every stage of the purchase journey. Retail.Next embodies aspiration,
\n innovation, and digital sophistication.<\/p>\n
\n Brossard in Quebec and BMW Toronto in Ontario being the most recent to
\n welcome customers into their spectacular new retail environments.\u00a0
\n Pfaff BMW in Ontario and Auto West BMW in British Columbia will be the
\n next to open in 2026.<\/p>\n
\n subsidiary of BMW AG and is responsible for the distribution of BMW
\n luxury performance automobiles, Sports Activity Vehicles, Motorcycles,
\n and MINI.\u00a0 BMW Group Financial Services Canada is a division of BMW
\n Group Canada and offers retail financing and leasing programs and
\n protection products on new and pre-owned BMW and MINI automobiles, as
\n well as retail financing for new and pre-owned BMW Motorcycles. A
\n total network of 51 BMW automobile retail centres, 26 BMW motorcycle
\n retailers, and 31 MINI retailers represents the BMW Group across the country.<\/p>\n