\t\t\t\t\tRelated Articles<\/p>\n
\t \t \n\tBy In other words, quite a bit of Canada Goose\u2019s product<\/a> line<\/a>. Despite the name and its Toronto pedigree<\/a>, Canada Goose is controlled by Bain Capital, a U.S. private equity firm, but much of its operation remains in Canada\u2014which has previously been an advantage.<\/p>\n In May 2025, when U.S. tariffs were relatively new, Canada Goose chief operating officer Beth Clymer said on an earnings call that the company was barely touched. Three-quarters of its stuff was made in Canada and covered by the Canada-United States-Mexico Agreement on free trade (CUSMA), so it was tariff-free. \u201cOur remaining production, which is primarily from Europe, is facing an increase in tariffs, but they will have minimal financial impact,\u201d she added.<\/p>\n Trump\u2019s latest plan, however, is to apply tariffs regardless of CUSMA protections.<\/p>\n Critical quarters: In its latest release<\/a>, Canada Goose said it lost $93 million in its most recent quarter, and that\u2019s normal\u2014an improvement over the same quarter last year, in fact, when it lost $125.5 million.<\/p>\n Historically, Canada Goose\u2019s expenses have been spread throughout the year, but it pulls in three-quarters of its revenue starting in the fall, when people in the Northern Hemisphere are buying winter gear.<\/p>\n The company has been trying to smooth that out by marketing lighter clothing (like $250 shorts<\/a> and T-shirts<\/a>) in addition to parkas, with some success, but sales in the next several months are still pretty important.<\/p>\n The U.S. accounted for just over a quarter of Canada Goose\u2019s revenue in its last fiscal year\u2014about $385 million out of $1.53 billion\u2014so it\u2019s an important market, but not the heart of Canada Goose\u2019s business. The region it labels \u201cGreater China\u201d (mainland China, Hong Kong, Macau and Taiwan) buys more Goosewear than the U.S. and sales there grew faster.<\/p>\n Macro wobbles: On Thursday\u2019s earnings call, CEO Dani Reiss said Canada Goose\u2019s retail stores are seeing fewer shoppers. Online and wholesale sales to other retailers increased, however.<\/p>\n Canada Goose wrote down the value it ascribed to its retail leases in May, admitting that its stores just weren\u2019t worth as much as it had thought. People who do walk in are spending more, Reiss said, since the company has been raising prices, but \u201ctraffic across parts of our store network remained lower than we would have liked, largely reflecting a soft macro environment.\u201d\u00a0<\/p>\n Might be a TACO, who knows: In May, Canada Goose anticipated growing revenue and an adjusted operating margin of 11 to 12 per cent in its current fiscal year, though that forecast depended on a \u201ctariff environment\u201d that did not change.<\/p>\n The company is sticking with it despite the prospect of new tariffs. They would apply to some Canada Goose exports, it confirmed, but the \u201crapidly evolving Canada-U.S. trade environment\u201d and possible \u201cfurther changes in trade policy\u201d make predicting the future uncertain. So in its financial outlook, Canada Goose will continue to assume the tariffs won\u2019t happen.<\/p>\n","protected":false},"excerpt":{"rendered":"Canada Goose shrugged off being an apparent target of President Donald Trump\u2019s latest tariff threats Thursday as it…\n","protected":false},"author":2,"featured_media":150557,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[525,17,13112,235,386,400],"class_list":["post-150556","post","type-post","status-publish","format-standard","has-post-thumbnail","category-canada","tag-business","tag-canada","tag-canada-u-s-trade","tag-economy","tag-markets","tag-tariffs"],"_links":{"self":[{"href":"https:\/\/www.europesays.com\/canada\/wp-json\/wp\/v2\/posts\/150556","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/canada\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/canada\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/canada\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/canada\/wp-json\/wp\/v2\/comments?post=150556"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/canada\/wp-json\/wp\/v2\/posts\/150556\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/canada\/wp-json\/wp\/v2\/media\/150557"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/canada\/wp-json\/wp\/v2\/media?parent=150556"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/canada\/wp-json\/wp\/v2\/categories?post=150556"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/canada\/wp-json\/wp\/v2\/tags?post=150556"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
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\n\tDavid Reevely and Laura Osman\n\t<\/p>\n